VP V I E W P O I N T Topics Creating a Buzz
The Consumer Product Safety Commission recently confirmed that embel-
lishments such as crystal and glass beads must meet all of the standards
of the Consumer Product Safety Improvement Act’s lead regulations, mak-
ing much of the bling little girls love illegal. Here, the industry explains
how it’s keeping the sparkle and excitement in children’s wear.
Retailers weigh in on
Fashion is always changing, so we will away when the limit drops to 100 ppm in seasonal planning and
adapt to what is happening in the market-
place. We are a special occasion resource
2010… Many moms who buy Jannuzzi tell
us that they want bling for their daugh-
and feel this is an important element to our ters—we hope we will still be able to offer When do you expect your outerwear
designs. We are incorporating more 3-D it in the future. —Rose Jannuzzi, founder/ sales to peak?
35% Once back-to-school shopping
textured effects to add surface interest as designer, Jannuzzi
well as using metallic-looking fabrications, 42% Not until it’s cold out.
as long as they pass compliance standards We use all real gemstones, silver and 13% Late fall.
for children. Embroideries with metallic gold, so it isn’t a problem—one or two 10% We can’t keep them in stock.
threads is also an option. —Norma Sawdy, tests and that’s it. Jewelry needs to have a
In early August, we asked: What
founder/creative director, Us Angels standard, but I feel so bad for the apparel
percentage of your holiday buying is
manufacturers that have to test differ- complete?
For us, some of [the requirements] had al- ent kinds of fabric and materials. They’re 33% I’m done buying for holiday.
ready been in place. We had “sparkle” tested spending a fortune. It’s costing a lot of 23% Usually I’m further along, but I’m
before the law came. It’s been much harder small businesses a lot of money right now. waiting until later this year.
27% I haven’t started yet.
for the product that has been in produc- —Michelle Guest, founder/designer, Mija
13% I’ve ordered the apparel and will
tion; moving forward, it’s much easier. If it’s fill in with gift items later.
not in production, y