Par for the Course
Ecco Golf ’s new Street collection
aims for crossover appeal.
THE STREET COLLECTION for Spring ’10 by Ecco Golf brings
crossover performance and fashion versatility to a whole new level.
Taking its cue from the latest fashion trends, the men’s and women’s
collections feature a classic vulcanized athletic silhouette backed
with course-ready performance golf features.
“You can wear this shoe all day at work and then go straight to play
18 holes of golf,” says C.B. Tuite, general sales manager of Ecco Golf
in Londonderry, NH. “It’s a fun fashion statement even if the wearer
never steps foot on a golf course, but also fully functional from a golf-
Concave soccer cleats boost kicking
ing standpoint.” Performance features include a TPU outsole with power by up to 15 percent.
pre-molded, durable traction bars that provide enhanced grip on
the course; a low-proﬁle, direct-injected PU midsole for lightweight HISTORICALLY, SOCCER CLEAT technologies have focused on
comfort; and full-grain leather uppers. the outsole and midsole areas for improved traction and comfort. But
Tuite notes that the Street collection has crossover sales potential the newly launched Concave brand takes a top-minded approach with
with both comfort and golf specialty dealers. “It’s a great incremental the debut of its patented Concave Component this fall. The concept: an
sales opportunity for a golf specialty dealer to be able to sell some expanded “sweet spot” in the vamp that conforms to the convex shape
fashion product. Similarly, it presents an opportunity for a comfort of the ball, which according to accredited university studies increases
dealer to get in on some golf sales,” he says, adding that the reaction control by up to 30 percent and adds 15 percent more power.
from retailers to date has been strong. “This is a versatile, crossover Dave Frederick, U.S. sales manager for the Toronto-based company,
hybrid product that is also very travel-friendly,” he notes. “It meets likens the shoe’s expanded sweet spot to what Prince did for tennis
a lot of needs and delivers on all of Ecco’s comfort and performance rackets. “By increasing the sweet spot on top of the shoe, it improves
platforms.” accuracy, power and distanc