The originals-a go-to favorite of John Lennon-have been manufactured the same way since the line was born, Vergnion says, noting that the natural hevea rubber soles, pure Egyptian cotton and authentic vulcanization methods (which don't require any glue) already lead to a machine-washable canvas shoe the company could safely call 80- percent organic.
ATHLETIC COMFORT GREEN KIDS Producing Change OUTDOOR STREET Side Project taps a range of sources for affordable eco-fashion. ROWE SAMIEIAN CITES climate change he’s ob- served ﬁrsthand and the importance of humans act- ing now to stave off further environmental damage as two reasons he is concen- trating on eco-friendly fash- ion with his new footwear brand, Side Project. “I think people look at environmen- tal correctness only when it’s convenient for them, and it shouldn’t be like Organic Movement that,” says the Los Angeles-based designer. “I really do believe that we’ve abused the system and are paying for it now.” Spring Court puriﬁes its sneakers. With his previous footwear brand, Ryan Rowe, put on the backburn- er due to his partner’s decision to take a break from the business, Sa- LONG-LIVED FRENCH SNEAKER brand Spring Court is putting mieian wasted no time on moving forward with his pet project, which a new spin on its original vulcanized tennis sneaker, which dates back he initiated in March and is already marketing in preparation for a to 1936, by turning its already eco-friendly line as close to fully organic Spring ’10 launch. “As an individual, there is only so much I can do,” as possible. “We feel it’s important to expose the original organic attri- he remarks in regards to ﬁghting the eco battle. But as a brand—not to butes of the shoe,” says Benjamin Vergnion, partner and chief creative mention one accessible to a large number of consumers due to its af- at New York-based House of Brands, which holds the Spring Court fordable price range—the green message resonates further. license for the Western hemisphere. The ﬁrst Side Project collection covers both men and women, and The originals—a go-to favorite of John Lennon—have been manu- Samieian is straight up when describing the greenness of each style. factured the same way since the line was born, Vergnion says, noting “I’m ﬁnding it easier to do men’s in an eco-friendly manner than wom- that the natural hevea rubber soles, pure Egyptian cotton and authen- en’s,” he reports. The guys’ selection—a tight offering of clean, sophis- tic vulcanization
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