THOMAS CHEFFO: 1954-2009 by ProQuest

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									                                                     THOMAS CHEFFO
                                                                    1954—2009




                                                                  O                     ur lives are a bit darker and sadder as a bright
                       light has gone out. Our friend and colleague Tom Cheffo passed away recently after a long bout with cancer.
                       Tom did not go gentle into that good night, but rather raged, raged against the dying of the light.
                           Tom was the ultimate optimist. He always found the good in people and situations. His ability to make
                       friends in any place at any time is the stuff of legend. Tom had a twinkle in his eye and a hug for all he met, and
                       he collected strangers as he traveled the way that others collect baseball cards.
                           Tom was Yaleet’s first sales manager, and he worked in the footwear industry for 20 years. Prior to that, Tom
                       worked in the leather industry (sheepskin coat manufacturing) and eventually opened a leather shop in Hunting-
                       ton, NY, with his twin brother Dominic. His shop, Huntington Sheep and Leather, became one of Yaleet’s first
                       customers. Shortly thereafter, Tom joined Yaleet as our first customer service manager and eventually took on the
                       responsibilities of running our trade shows. Tom became the rock star of the road, always performing at his best
                       as if he were on tour. He coined the phrase “Team Yaleet,” which became our operational mantra for the next 15
                       years. His passion for the Naot product line was contagious.
                           Outside of the industry, Tom was the coach of coaches in the Huntington area. He was an excellent competi-
                       tive baseball player who played on a team from Queens, NY, for almost 40 years. But it was his impact on the
                       hundreds of kids, who he taught the lessons of teamwork and sportsmanship, that will live on. At work, too, he
                       coached the weak employees to become better and the good employees to become great. He was one of the lucky
                       ones—he loved
								
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