Prior to that, Tom worked in the leather industry (sheepskin coat manufacturing) and eventually opened a leather shop in Huntington, NY, with his twin brother Dominic. Shortly thereafter, Tom joined Yaleet as our first customer service manager and eventually took on the responsibilities of running our trade shows.
THOMAS CHEFFO 1954—2009 O ur lives are a bit darker and sadder as a bright light has gone out. Our friend and colleague Tom Cheﬀo passed away recently after a long bout with cancer. Tom did not go gentle into that good night, but rather raged, raged against the dying of the light. Tom was the ultimate optimist. He always found the good in people and situations. His ability to make friends in any place at any time is the stuﬀ of legend. Tom had a twinkle in his eye and a hug for all he met, and he collected strangers as he traveled the way that others collect baseball cards. Tom was Yaleet’s ﬁrst sales manager, and he worked in the footwear industry for 20 years. Prior to that, Tom worked in the leather industry (sheepskin coat manufacturing) and eventually opened a leather shop in Hunting- ton, NY, with his twin brother Dominic. His shop, Huntington Sheep and Leather, became one of Yaleet’s ﬁrst customers. Shortly thereafter, Tom joined Yaleet as our ﬁrst customer service manager and eventually took on the responsibilities of running our trade shows. Tom became the rock star of the road, always performing at his best as if he were on tour. He coined the phrase “Team Yaleet,” which became our operational mantra for the next 15 years. His passion for the Naot product line was contagious. Outside of the industry, Tom was the coach of coaches in the Huntington area. He was an excellent competi- tive baseball player who played on a team from Queens, NY, for almost 40 years. But it was his impact on the hundreds of kids, who he taught the lessons of teamwork and sportsmanship, that will live on. At work, too, he coached the weak employees to become better and the good employees to become great. He was one of the lucky ones—he loved
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