Recession Emerges as Formidable Foe for College Sports

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					Recession Emerges as Formidable Foe for College Sports
Tim DeSchriver
Phi Kappa Phi Forum; Fall 2009; 89, 3; Docstoc
pg. 14




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Description: High revenue programs also can provide better facilities and equipment for student-athletes, thereby leading to better performances on the field. [...] TV ratings go up, generating more money in licensing fees paid to the schools, not to mention more advertising, corporate sponsorships and fund-raising.
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