High revenue programs also can provide better facilities and equipment for student-athletes, thereby leading to better performances on the field. [...] TV ratings go up, generating more money in licensing fees paid to the schools, not to mention more advertising, corporate sponsorships and fund-raising.
Recession Emerges as Formidable Foe for College Sports Tim DeSchriver Phi Kappa Phi Forum; Fall 2009; 89, 3; Docstoc pg. 14 Reproduced wi
Pages to are hidden for
"Recession Emerges as Formidable Foe for College Sports"Please download to view full document