(Everyone in Coffeyville is using it!) The program's creators also strike a blow for personal liberty and openness: "Boy Ahoy breaks the need for secret courting safeguards of the past by turning a mobile phone or computer into a dating beacon." [...] who needs civil rights or equal legal protections when you can have a dating beacon? "It's easy to use and free to download, so give it a try!" That's right: free to download, so it hardly counts as consumption. [...] since Boy Ahoy helps you find dates nearby, it can help you save on gas and reduce your carbon footprint.