The purpose of a meeting before a major sale event is to inform your staff of what to expect. One of the biggest complaints by employees is they don’t know what’s going on. This agenda should eliminate that problem. Meeting Agenda Before a Major Sales Event 1. Promotion/advertising—What is the theme? How will the store tell the world? What type of advertising will you be using? Newspaper—Which ones Radio and TV—Which stations Direct Mail—Show the piece What type of advertising will you not be using and why? 2. Products—What will be on sale? 3. Price—How will the store price it? Will the merchandise revert back to the original price after the sale? What kind of sale price tags will be put on the merchandise and why? 4. Presentation—What is the store going to look like? Will racks be moved and if so where? 5. Signage—What kind will be used in the interior and in the windows? How long will the sale last? 6. People—Who will be working and when? Every store will have some employees who love sales and really get into it. Others will count the minutes and days until it’s over. Make whatever personnel adjustments are necessary to make the sale work. 7. Leave time for questions and answers and let your employees make comments. Let them offer suggestions and adapt whenever possible.
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