novero’s Victoria Collection Makes North
Contemporary Bluetooth® Earpieces in Timeless Jewelry Form Receive Global Acclaim
June 24, 2010 08:33 AM Eastern Daylight Time
NEW YORK & ATLANTA--(EON: Enhanced Online News)--novero, a company passionate about creating
inspiring communication pieces, has debuted its highly anticipated Victoria Collection in North America. The new line
combines the beauty of finely crafted jewelry with the ease of hands-free communication technology to become the
first accessories of their kind. The full range of designs in the Victoria Collection were presented at the Altman
Building in New York City as part of an elegant event attended by VIPs from the worlds of fashion, retail and media.
On display were samples from five different styles of the Victoria Collection which will be offered at high-end
specialty stores and select retail locations in early fall. The Premium pieces, all of which are hand crafted, will be
available in the coming months starting at $250-350. Also on display was the Luxury collection which features
semi-precious stones and pearls. Additionally, novero showcased the exclusive “la première édition” – a series of
commissioned Victoria pieces fashioned from precious metals and rare jewels valued at more than $120,000 each.
The evening in New York City was the latest stop in a global tour of the Victoria Collection which commenced in
London last spring and was most recently shown in Düsseldorf, Germany.
“Audiences around the world have been drawn to the Victoria Collection with a level of enthusiasm and excitement
even greater than we anticipated,” said Razvan Olosu, CEO, novero. “At novero, we set out to change the way
technology plays a part in our lives. This is the start of a new era inspired by new ideas resulting in a first for the
worlds of fashion, design, art and communication.”
As a collection, Victoria imbues contemporary design and timeless materials with unmatched Bluetooth innovation
to deliver more than a hands-free earpiece. The result is a line that encompasses everything from pure gold or silver
with lapis lazuli and diamonds, to the very latest in communication beauty.
Lapis lazuli is a breathtaking stone, prized since time began for its intense shade of blue, and dusted with distinct,
golden flecks of pyrite. The lapis is a stone set in history, hand polished to the highest degree, and framed in
beautiful, brushed silver.
Designed to sit low and long around the neck, its contemporary design culminates in a six thousand year old journey
from precious blue, to precious Bluetooth.
A pearl on its own may just be a pearl, but in the hands of novero’s craftsmen, they are enchanting, enthralling, and
Re-crafting this classic accessory for the 21st century, the “matinee length” necklace is hand made beautifully in gold,
and polished to the highest standards.
Stripes is molded from contemporary, black silicone, but hatched with bright shafts of traditional, brushed gold.
Stripes is the embodiment of the spirit of Victoria; the drama, the elegance, the love of beauty, the thrill of innovation
– all side by side.
The piece wraps close to the nape of the neck, like a conventional choker, yet plunges past the neckline to a round,
Wave speaks a modern, minimalist language of its own. It is the complex, encased in simplicity.
The elegant choker’s centerpiece is a stunning yin-yang white and blue pendant – the irony of the piece's two sides
living in one beautiful object – in perfect harmony.
Hand-crafted in highly polished, piano-black cubes and finished with a brushed, silver plated cap, Victor allows for
every call to be made in style.
Victor is designed as a discrete pendant, which arcs around the neck, and clips to the shirt or jacket, so it’s always
The Victoria Collection will be available in early fall at select retailers in North America, Europe and Asia. The initial
line will be crafted from precious metals and stones, yet those who desire will also be allowed to commission their
own “la première édition” piece by selecting the finest jewels they desire.
Those with discriminating tastes can learn more about novero’s vision by visiting novero.com and follow the
company’s evolution via Twitter and Facebook. To take a behind the scenes glimpse at a Victoria Collection photo
shoot, please visit novero’s YouTube channel.
novero is a company passionate about creating beautiful communication accessories that combine brilliant artistry
with leading-edge innovation. By challenging convention with imagination and high-design, novero crafts mobile
lifestyle products that resonate with discriminating buyers around the globe.
novero was founded in 2008 via a management buyout from Nokia orchestrated by Razvan Olosu, the visionary and
former head of the worldwide Mobile Enhancements division. The company has since delivered groundbreaking
consumer products, including the Victoria Collection – contemporary Bluetooth accessories in timeless jewelry form
– as well as solutions for luxury clients including Bentley, Jaguar, Land Rover and Mercedes-Benz. novero is
headquartered in Düsseldorf, Germany, with over 425 employees across offices in Europe, North America and
Asia. For more insight, please visit: novero.com.
Fusion PR for novero
310-481-1431, Ext. 14