123 Elm Street | Athens, GA 30607 | 706-555-5555 | firstname.lastname@example.org
VICE PRESIDENT OF SALES
Distinguished corporate career as a visionary leader and a business turnaround expert known for ability to
revitalize failing sales operations, build / motivate high-performing sales teams, generate incremental
sales growth, and grow market share.
E XE C U TI V E P RO FIL E
Expert in managing budgets, sales communications, and vendor negotiation efforts. Top record of
performance in key account management, sales promotions, advertising campaigns, marketing efforts,
customer retention, and cash flow growth. Consistently proven able to produce exceptional results within
a short period of time. Executive MBA degree. Proficient in Microsoft Office (Word, Excel, PowerPoint).
A RE A S O F E X PE RT I SE
▪ Key Account Management ▪ Direct Marketing / Sales Promotions ▪ Customer Retention
▪ Turnaround Management ▪ Strategic Business Partnerships ▪ Sales Management
▪ Marketing Management ▪ Competitive Market Positioning ▪ Business Branding
▪ New Product Launch ▪ New Business Development ▪ Process Optimization
NO T ABL E R E SUL TS
ABC Marketing Group, Athens, GA.
Leader in store sign communications, assisting over 3,500 retailers, manufacturers, and distributors
nationwide as one of the country’s largest producers of signage, point-of-purchase, and in-store
marketing communication programs.
SENIOR VICE PRESIDENT OF SALES ▪ 20xx to Present
Oversee 25 Sales Directors and direct customer service, sales operations, inside sales, outside sales, and
marketing. Manage and evaluate all sales channels; provide oversight and direction to all key account
management functions. Review and analyze all sales efforts nationally while making decisions that
increase market share. Build strategic retail partnerships to strengthen company visibility and leverage
sales opportunities. Set daily sales targets and troubleshoot sales problems. Coach, train, and motivate
staff to exceed targets and expectations. Manage relationships with other corporate divisions.
▪ Increased overall sales 20% in 20xx and 11% in 20xx.
▪ Doubled amount of new sales by prospecting business and establishing new relationships; created an
effective new business development team.
▪ Cut costs by rewriting travel and expense policy and establishing spending limitations.
▪ Increased account penetration and trained staff on techniques that strengthened client relationships.
▪ Created specialized Pod Teams to increase focus within assigned territories.
▪ Revitalized stagnant accounts; worked closely with each individual sales professional to teach
advanced client meeting sales strategies.
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Jesse Kendall, Page 2
706-555-5555 | email@example.com
BCD Associates, Athens, GA.
Training and consulting firm specializing in helping individuals and companies develop honest, no-
nonsense, sales and sales management skills that get results.
VICE PRESIDENT OF SALES ▪ 20xx to 20xx
Hired, trained, and supervised seven member sales force; ensured proper implementation and execution
of sales protocols. Developed highly effective sales strategies and tactics. Coached team on closing
techniques and helped close sales. Conducted market analysis and planning.
▪ Ranked #1 in sales volume; beat 150 other franchises for five consecutive years.
▪ Planned and held the company’s largest guest event.
▪ Created and delivered highly successful time management program.
CDE International, Athens, GA
Highly competitive international hotel/resort chain with over $3 billion in annual revenue.
VICE PRESIDENT OF SALES ▪ 20xx to 20xx
Oversaw integrated engineering, sales, and support solutions operations and execution through three
regional directors and 32 account managers, technicians, and staff providing exceptional service to 100
hotel networks and property sales departments. Managed sales, marketing, human resources, and
account management. Presented comprehensive performance reports to senior executives and
department heads. Established core account management strategies; managed client visitations,
service reviews, revenue reviews, contract compliance/renewal, and operational issues to ensure
complete client satisfaction.
Recruited to maximize profits by cultivating clients and promoting the company’s products and
services; successfully expanded the portfolio and annual revenues, attracting international attention.
Played a key role in the sale of Core Communications to CDE International in September 20xx.
Expanded the client base from six property clients and $40,000 in monthly revenue to over 100
properties and more than $1 million in monthly revenue.
Realized 131% of quota for new business revenue through prospect and new business development.
Increased profitability from below 10% to over 25% through key cost containment strategies.
EDUCATION & TRAINING
Master of Business Administration ▪ XYZ University, Athens, GA ▪ 20xx
Bachelor of Business Administration ▪ XYZ University, Athens, GA ▪ 20xx
ADVANCE SALES, SALES MANAGEMENT, RECRUITING & STAFFING ▪ Sandler Sales Institute
STRATEGIC ACCOUNT MANAGEMENT ▪ Miller Heiman
SALES TRAINING ▪ Dale Carnegie