123 Elm Street • Hutchinson, KS 67505 • Home: 620.555.5555 • Cell: 620.444.4444 • email@example.com
——————— SUPERIOR SALES & MARKETING LEADERSHIP ACUMEN ———————
Diversified Background in Sales, Marketing & Operations Management
Management professional with more than 20 years of practical experience in the development, growth, and leadership of
personnel. Expert in analyzing existing operations and implementing effective systems, strategies, and processes to
improve organizational performance. Accomplished in identifying and capturing market opportunities to accelerate
expansion, increase revenues, and improve profit contributions. Proficient in Microsoft Office. Key capabilities include:
• Balance Sheet / P&L Management • Strategic Operational Planning
• Coaching / Motivating Staff • Cross-Functional Team Leadership
• Account Management / Retention • Productivity Improvement
———————————— EXECUTIVE LEADERSHIP EXCELLENCE ————————————
Vice President, Sales & Marketing, ABC ENTERPRISES, Hutchinson, KS 20xx to Present
Effectively lead nine managers and 125 indirect reports to maximize profitability through aggressive revenue growth.
Develop accurate sales forecasts and monitor financial performance. Hold full accountability for P&L and balance sheet
management. Ensure all initiatives, projects, and sales commitments are on track. Develop strategic sales plans and
marketing campaigns to gain immediate brand recognition. Provide exceptional customer service, daily contact, and
Play key role in the product development process: Quantify market size, provide financial projections, and evaluate
competitive product positioning. Provide creativity for new product innovations and prepare launch programs.
—————— Delivered consistent, predictable sales growth throughout tenure ——————
Drove divisional profit improvement of 365% over the past five years.
Grew sales from $21 million to $34 million within four years in a slow growth industry; surpassed annual market
growth average of 2-3%.
Oversaw 580% growth of Sherwin Williams’ product sales over ten years.
Turned around struggling business to deliver 7.5% operating profit, from a loss, to net earnings of $2.2 million
within five years.
Increased sales 61% and raised customer service level rates from 68% to 92%.
Reduced total inventory cost 30% by developing accurate forecasts, maintaining disciplined focus, and delivering
—————————— Awards & Honors ——————————
Sherwin Williams Vendor of the Year; won seven times
PPG Vendor of the Year in 20xx
——————————————— Performance Excellence ———————————————
• Established SprayTECH as a leading industry supplier through aggressive customer service initiatives.
• Identified needs and enhanced multiple information systems; upgraded website, helped provide availability to sales
force remote access, and initiated online ordering, shipment tracking, and warranty claim processes.
• Led Consolidation Task Force to merge multiple distribution centers.
• Chosen worldwide by CEO to attend the two-year Zepplin Innovation and Growth Seminar in Germany as the
company’s only North American representative.
• Developed high performing teams by creating specific roles that encouraged individual accountability.
• Reduced average days sales outstanding (DSO) from 81 to 69 days.
Page 2 of 2 • Home: 620.555.5555 • Cell: 620.444.4444 • firstname.lastname@example.org
Vice President, Sales & Marketing, BCD PLASTICS INC., Hutchinson, KS 20xx to 20xx
Developed new business and marketing strategy for a $12 million custom injection molding manufacturing company.
Managed over 150 active accounts; provided exceptional client communication via telephone, meetings, and on-site visits.
Participated in organizational planning and coordinate overseas tooling projects. Prepared sales quotes and provided
persistent client follow-up. Answered sales/project status inquiries and resolved challenging customer service problems.
Facilitated, coordinated, and attended trade shows. Reviewed and approved marketing materials; oversaw development of
website, advertising plan, and sales literature.
Managerial Leadership: Provided key contributions in the management hiring process. Mentored managers of the Plant
and Tool Room, as well as the heads of the Quality Control and Production Departments. Led team of eight employees,
overseeing Customer Service Team, Sales/Marketing Team, Outside Sales Representatives and Program Leaders.
——————————————— Delivered Results ———————————————
Increased customer accounts from 125 to 250.
Played a significant role in dramatic sales growth; from $5 million to $12 million.
Established and developed highly successful Sales/Marketing, Customer Service, and Project Management Teams.
Obtained financing of $1.5 million to renovate building for a new facility; recommended and directed relocation of
30,000 square foot facility to 95,000 square foot facility.
Recommended successful initiatives, such as software upgrades to increase productivity and ISO certification to enhance
—————————— Awards & Honors ——————————
Kelly Moore Vendor of the Year in 20xx
Wagner Employee of the Year in 20xx
—————————— Previous Roles at BCD Plastics ——————————
Product Manager (20xx to 20xx)
Identified market size and profit opportunities. Launched programs for the Airless product line.
Central Regional Manager (20xx to 20xx)
Held sales responsibilities of National Account Manager and directed 16 independent sales representatives.
Eastern Regional Manager / National Account Manager (20xx to 20xx)
Managed 16 independent sales representatives.
National Account Manager (20xx to 20xx)
Oversaw two national accounts: Sherwin-Williams and ICI.
EDUCATION & TRAINING
Bachelor of Arts – Business, Marketing Concentration • 20xx
XYZ University, Hutchinson, KS
• RST University – Financial Analysis • Economic Press – Beyond the Bottom line
• UVW State University – Strategic Planning • TUV University – Innovation and Growth