LEED® AP, NCARB Certified Architect
Jean is an independent green building consultant. Jean has more than twenty years of professional
experience encompassing all aspects of architecture as well as restoration expertise and fine furniture
making. Jean is a co‐founder and active member of the U.S. Green Building Council, Central Illinois
Branch and a member of one of the very first groups of professionals working to complete the Passive
House Institute US requirements to become a Certified Passive House Consultant. Jean has taught
“Sustainable Redevelopment: Exploring possibilities for green (re)development of (existing) and new
public schools” at the University of Illinois at Urbana‐Champaign. In a previous position, Jean was the
project manager for the University of Illinois’ first LEED project, the College of Business Instructional
Facility, targeting a high LEED Gold rating. Jean’s past speaking engagements include the Greening the
Heartland USGBC Regional Conference, the State of Illinois Green Government Coordinating Council’s
Sustainable University Symposium and the Illinois Sustainable Technology Center. Jean is currently chairing the USGBC Central
Illinois Branch Green School Advocates Committee.
PFB Corporation, Board Member & SIPA President
Frank Baker is the founder of Riverbend Timber Framing, Inc. and Insulspan, Inc., and is currently seated
on the Board of Directors of the parent corporation, PFB Corporation, based in Calgary, Alberta. He
began his career as a mechanical engineer in the late 60’s with the Chevrolet division of General Motors.
Frank started Riverbend Timber Framing in 1979 after 16 years with GM. To guarantee the desired level
of quality for Riverbend timber‐panel structures, Frank began producing structural insulated panels in
1990 and acquired Insulspan, Inc. in 1998. Frank is a charter member and past president of both the
Timber Frame Business Council and is the current President of SIPA. He is also a Board member of the
Net Zero Energy Homes Coalition of Canada. Other affiliations include the NAHB, Timber Framers Guild,
Blissfield Chamber of Commerce Board member and Blissfield Rotary International Board member.
Frank J Baldassarre, Jr.
President/CEO, e3 Bank
The driving force behind the e3 Bank promise, development and fruition, Frank supports his devotion to
the present and future of our planet with an impressive career as a financial lending professional.
Focusing heavily on real estate, commercial and consumer lending, new business development, asset
recovery/workout, credit review and branch management, he offers highly‐honed analytical, sales and
leadership skills coupled with extensive knowledge and training in the myriad of disciplines that define
the banking industry.
His most recent positions, prior to founding e3 Bank, include Senior Vice President of Fox Chase Bank of
Exton, PA and First Vice President/Commercial Real Estate Loan Officer of First Financial Bank, Frank
received his B.S. in Management with a concentration in Finance at Widener University. In addition, he
holds certifications from the Risk Management Association and the American institute of Banking and is a
graduate of the Stonier School of Banking. Frank is a Director of the Philadelphia Sustainable Business Network, the Delaware
Valley Green Building Council and the Risk Management Association. He also serves on the Advisory Board of the Pennsylvania
Green Growth Partnership.
P.E., Director of Product Certification, NTA, Inc.
I have a BS in Mechanical Engineering from Purdue University and a Professional Engineer license in the
state of Indiana. I have a great wife and two fantastic kids. I have worked in Automotive Industry and
the Recreational Vehicle Industry with design, code compliance, and product testing. I started working
at NTA in January of 2007 as a test engineer researching test standards, writing test quotes, laying out
test procedures, analyzing data and failure modes, and writing test reports. In July of 2008, I assumed
the responsibility of Director of Product Certification of NTA’s product certification department. As
Director of Product Certification I research industry accepted evaluation criteria for various products
and develop NTA programs for product certification. I work closely with NTA’s design engineers,
inspectors, and testing laboratory as well as our clients in order to certify building and component
Editor, Building Systems Magazine
Charles is editor of Building Systems Magazine, an award‐winning trade magazine that profiles innovative
construction technologies. He is also contributes to a number of consumer magazines, too many to
include here. Charles has received awards from Folio for excellence in magazine design and is a recipient
of the Hearst Journalism Award for outstanding reporting. In 2005 he earned the S.A. Walters Award
from the National Association of Home Builders for his extensive contributions to the industry.
AIA, LEED AP, Chaleff & Rogers, Architects
A long time advocate of “Green” architecture, affordable housing and sustainable planning and design,
Bill Chaleff, AIA, LEED AP, has designed over 200 energy‐efficient buildings since he began his practice on
Long Island in 1974. Bill is the developer of air‐floor construction, which has been integrated into over
150 buildings over a period of 30 years. Bill has a long relationship with the structural insulated panel
industry that stretches back over 20 years to 1984 when he designed his first SIP building. Since that
time, he has been one of the first architects to maintain a strong connection with SIPA. SIPA has
commissioned Bill to design past exhibits at the International Builders’ Show and run SIPs workshops for
builders, building officials, and architects.
Director, Buildings Technology Center, Oak Ridge National Laboratory
Jeff is a researcher in the Buildings Technology Center. Jeff’s 35 years at ORNL span zero energy
residential and commercial buildings, advanced appliances, moisture control in buildings, roofs, walls,
and foundations, cooling, heating, and solar power integrated systems, and whole building design and
performance. Jeff has written more than 140 technical publications, in the area of building energy
efficiency. Since 2002 he has focused on building systems integration. Jeff established a residential
research park with TVA and DOE in 1999, with 9 test houses, 5 of which are all electric near Zero Energy
Houses. Another set of three test houses were designed and constructed in West Knox County in 2008
and are now ongoing extensive data collection . One of these homes has a home energy rating index of
30. He has led a team that designed, constructed and tested the 1st TVA Green Power Generation Partner
house with Habitat for Humanity Loudon County Tennessee Affiliate, in the Tennessee Valley Authority’s
service territory. These 1100 ft2 to 2600 ft2 houses have solar grid‐tie and had measured daily average total energy costs from
$1.12 to $0.42. Christian has conducted energy efficiency research for DOE, TVA, Wal‐Mart and an extensive list of building
component manufacturers as founder and Director of the ORNL Buildings Technology Center. Christian is a member of ASHRAE
where he was past chairman of ASHRAE TC 4.4. Christian was selected as the ORNL Science Communicator of the year in 2005
and 2008. He co‐teaches Environmental Management Controls in the Department of Architecture at the University of TN. Jeff
holds a BS in Industrial Engineering from the University of Wisconsin and Masters in Environmental Engineering from the
University of Tennessee.
Founder and President, The SIP School
In addition to overseeing all aspects of the SIPschool, Al acts as the lead instructor for most of the
school’s courses. His experience in construction, engineering, carpentry and business management
combine with a 20 year history in the SIP industry to provide a very diverse field of knowledge.
Al was first exposed to commercial, industrial, and residential construction in the early 70’s. He owned
his own business at the age of 18 while working in demolition and renovation in the District of
Columbia. His formal education includes three years of university study followed by six years of nuclear
engineering training with the US Navy. In the mid 1980’s, Al took the position of plant manager for an
EPS manufacturer located in Northern Virginia. His knowledge of EPS and related foams was fine tuned
as the 70,000 square foot facility grew to one of the largest EPS providers on the East Coast. In the late
1980’s Al was challenged to develop the SIP production capabilities of his facility. During this time Al designed and built many
SIP specific tools and production equipment including the largest pneumatic press (9’ x 28’) of its day.
By the end of the century, Al had returned to self‐employment with the start of Panelwrights, LLC. The growth and success of
his company has been based on Al’s commitment to providing quality installations in conjunction with the complete SIP
package. These services are further complemented by complete design and engineering services. To date Al’s distribution and
installation company has completed over 400 SIP projects. These projects have included commercial, institutional, LEED, timber
frame, and hybrid work and have been completed in more than half the United States. Al has worked with, installed, and
manufactured almost every type of panel used in the SIP industry. Al has been involved with the Structural Insulated Panel
Association (SIPA) for over 15 years and is currently a member of their Board of Directors.
Over the past five years, Al has presented seminars at the NAHB’s International Builders’ Show on topics ranging from SIP basics
to advanced concepts in SIP design and installation. In addition, he can claim speaking engagements for EEBA, AIA, TFG, and
countless builders and inspectors.
Al and his company have been responsible for many high profile projects including:
The Sustainable Research House on the National Mall
The Captain Planet Zero‐Energy House on the National Mall
Two Solar Decathlon Houses
The first Platinum LEEDs project ever built
The Cherokee Central School (400k sq ft of panels making it the largest SIP project ever built)
SIPschool was born of the need for education in the industry, and offers courses from half day “Building with SIPs” to the four
day “Certified Installer Workshop.” SIPschool is based in Shenandoah Junction, WV but has offered courses all over the country
Partner, Marketing & PR, Postgreen, 100K House
Nic Darling is the “Marketing and PR Guy” for Postgreen though he occasionally claims other job titles
such as “Minister of Information” or “Poet in Residence.” He has a tendency toward long‐winded
philosophical rambling and opinionated diatribes, but he tries to only use those powers for good. The
100k House particularly appeals to Nic in its role as an essay on our lifestyle and habits of consumption,
topics that have fascinated him long before Chad was kind enough to bring him on board.
President, Ferrier Custom Homes
Don Ferrier, president of Ferrier Builders, Inc. and Ferrier Custom Homes, represents the third generation
of the Ferrier family in the quality construction business. Don followed in the footsteps of his grandfather
Alexander Ferrier, a stone mason/general contractor who emigrated from Scotland to work on the Texas
capitol, and his father Otho Ferrier who constructed bridges all over the state of Texas as Ferrier Brothers
Bridge Company, of which Don later became a partner.
A graduate of the University of the Ozarks, Don constructed his first super energy‐efficient home in 1982
as an earth‐sheltered home and then began Ferrier Builders in 1984. His background of concrete
construction helped him transition into earth‐sheltered home construction. Since 1984 Don has built all
types of buildings, but his focus has been energy efficient construction with SIPs (Structural Insulated
Panels). In 2005, Ferrier Builders, Inc. started building High Performance custom homes as Ferrier Custom Homes.
Don was presented the 2007 Builder Advocate of the Year award by the National Association of Home Builders at the 9th Annual
Green Building Conference, and serves on the NAHB's Green Building Subcommittee Board. Ferrier Custom Homes is the 2005,
2006, 2007 and 2008 Energy Value Housing Award recipient for the construction of the most energy efficient elite homes in a
hot climate by the National Association of Home Builders’ Research Center, U.S. Department of Energy, and the National
Renewable Energy Laboratory. Ferrier was also the first builder in Texas to build a home to achieve the LEED Platinum rating.
Most recently, Don was one of 20 builders in the nation that “took the challenge” by walking on stage and receiving a certificate
from Department of Energy’s Secretary Bodman at the launch of the DOE’s “Builders Challenge.”
Don’s knowledge and experience in constructing High Performance homes (extremely energy efficient, comfortable, healthy
and durable) makes him a leader in his field. Don was one of the founding members of Green Built North Texas, a voluntary
partnership of local home builders, industry supporters, and sponsors committed to creating awareness and interest in the
construction of higher‐performance, lower‐impact residential homes in North Central Texas. Don has been continually
recognized by the National Association of Homebuilders (NAHB) and the U.S. Green Building Council (USGBC) for his green
methods and techniques. He has been noted by the NAHB one of their most popular speakers and has spoken on numerous
occasions nationwide for the NAHB on Green Building. Don is a Certified Graduate Builder, and will soon begin teaching the
NAHB’s Certified Green Professional courses.
President, CREA Construction, Inc.
Rea Johnson, Chief Financial Director of The Green House Association, is an innovative green builder with
10 years of experience in engineering and all facets of the construction industry. As the leader and
founder of the organization, she is responsible for financial planning, property acquisition and building
the ideal team. Her focus is on Chicago’s African American workforce and business community to
empower and inspire individuals to reach and exceed their economic potential. Also, her passion is to
produce green communities one block at a time through sustainable building practices, weatherization of
existing homes, and retrofitting institutions.
Prior to her appointment, Ms. Johnson worked as a construction manager at CREA Construction for four
years and before that as a physical design engineer at Lucent Technologies for eight years. She provided
her expertise in matching creative and appropriate design concepts with the needs of each individual project. Also she
contributed her research capabilities to ensure safety, quality, and cost efficiency during the construction/manufacturing
processes. She currently serves in various capacities on the employee advisory board at the Safer Foundation, and is a
community advocate in the Top Ladies of Distinction.
Johnson is a native of Chicago and attained her MS in Mechanical Engineering from the University of Illinois, Champaign, IL,
1998, her BS in Mechanical Engineering from Georgia Institute of Technology, Atlanta, GA, 1996 and her BS in Mathematics,
Magna cum Laude, Spelman College, Atlanta, GA, 1996. She currently holds a General Contractor’s License – City of Chicago
Department of Buildings, Real Estate Developer License – City of Chicago, and a Real Estate Broker’s License – Illinois
Department of Financial & Professional Regulation. She has recently graduated with the following certifications: Green Certified
Real Estate Professional (GCREP‐GL), October 2007, Illinois Model Contractor Development Program at the U.S. Department of
Commerce, March 2008, and the Chicago Contractor Development Program at the Chicago Urban League, March 2009. She is
currently pursuing the LEED AP+, Turner Construction Management and Green Tech U Program certifications.
Publisher, Green Builder Magazine
Internationally renowned builder, architectural designer, and pioneer in the green building movement for
more than two decades, Ron Jones, founder of and Editorial Director of Green Builder Magazine. He has
been a dedicated ambassador for the housing industry and for green building to an impressive variety of
organizations and agencies including the American Solar Energy Society, Sustainable Building Industry
Council, National Arbor Day Foundation, U.S. Green Building Council, National Recycling Association,
American Society of Interior Designers, International Erosion Control Association, U.S. Department of
Energy, American Institute of Architects, the U.S. Environmental Protection Agency, the Housing Industry
Association of Australia, as well as numerous private international companies. In March of 2007, he was
selected as Chairman of the American National Standards institute (ANSI) Consensus Committee, formed
jointly by NAHB and the International Code Council (ICC) to create the National Green Building Standards.
Building Science Corporation
Alex Lukachko, LEED® AP, as an architectural designer, researcher and project manager at Building
Science Corporation, is involved in and responsible for a wide variety of projects. His Master's of
Architecture thesis examined the context for sustainable design. This background is put to use in
everything from papers on sustainable design policy and practice; the development of training materials;
and the application of green principles to BSC design and research projects.
Josh has been a graphic designer since 1997. Having graduated with his bachelor’s degree in Graphic
Design and been mentored under an award‐winning graphic design professional, he went on to work at
Costco Wholesale as the lead designer in the Print Division, to a large church in Tacoma, to a nationally
recognized design firm where he was the art director for 3 years. Always having had a passion for the
web, He has been constantly developing his skills in xhtml, css, php, and mysql.
Josh Read left his Art Director role in October 2006 to start Ainsworth Studio where they have been
marketing and branding national and international clientele such as the Museum of Glass and Revalesio
Corporation. Ainsworth Studio is also under contract with several well known Universities in the Pacific
President & CEO, The Shelton Group
Suzanne Shelton is President and CEO of The Shelton Group, an advertising agency entirely focused on
motivating mainstream consumers to make sustainable choices, which she started eighteen years ago.
The Shelton Group conducts four consumer opinion studies annually—Utility Pulse, Eco Pulse, Green
Living Pulse and Energy Pulse—to continuously track shifting consumer perceptions on these topics.
Shelton uses those insights in brand positioning, advertising, direct marketing and interactive work the
agency performs for its clients, which include the American Institute of Architects, BP Solar, Cree Lighting,
e3 Bank, Scana Gas and Vectren Energy. Suzanne speaks to groups across the country about what
consumers are thinking about energy efficiency and green products and how to effectively implement
advertising, marketing and public relations campaigns in that space.
AIA, CSI, CDT, LEED AP, REFP, Principal Architect, SSA Architecture
Ken is a principal and managing partner of SSA Architecture, Small Studio Associates, LLC of Las Vegas,
NV. Ken graduated with a 5 year, professional degree in architecture from Texas Tech University in 1981.
Ken was first licensed as an architect in 1985 in Texas and holds licenses in five states. SSA is a general
practice of architecture in small to midsized projects. Ken, together with his firm, have become well
known as architects that win awards working within reasonable project budgets. His commissions are
with both (design, bid, build) end user clients and design‐build contractors. Ken establishes SSA’s design
standards and sets the production requirements for the project management staff. Ken has been a
board member and past president of both Construction Specifications Institute (CSI) Las Vegas and CEFPI
Las Vegas. Ken is the only licensed architect in southern Nevada that is both LEED accredited and a REFP
(Recognized Educational Facility Planner).
VP of Sales, Energy Panel Structures, Inc.
Chris has been in the construction business for over 30 years. He is VP of Sales and Marketing at EPS and
has been there for 10 years. EPS sells through a dealer/builder network and has over 250 builders from
Colorado to Pennsylvania. EPS is one of the largest SIP manufacturers in one location.
Chris resides with his family in Spirit Lake, IA and is a graduate of Carthage College in Kenosha, WI.