The Ofﬁcial Newsletter of
February 2 - 7
Asia’s Biggest for Aviation’s Finest
June 2009 / Issue 8 http://www.singaporeairshow.com.sg
Next Stop: Singapore!
- Two More World TOP 100 Join Exhibitor Roster
- ST Engineering Is The Single Largest Exhibitor
- Breitling Returns As Ofﬁcial Time Sponsor
- Green Pavilion To Feature “Deminars” On
- 16 Country Pavilions And Counting
- Take Flight At Our First Night Golf Spectacular
- Aviation Leadership Summit Tackles Hot Topics
- More Ofﬁcial Partners Named
- New Look For Singapore Airshow Website
- Trade Visitor Registration Now Open
- eManual Online from 8 June
Next Stop: Singapore!
- Let’s Get Together! With less than eight months to go before Asia’s biggest
Aviation event, the Singapore Airshow team is pulling out
- Flashback Singapore Airshow 2008
all the stops to make this the must-attend event of 2010.
Despite the unprecedented global economic slowdown,
- Look-Twice Billboards Singapore’s aerospace sector achieved a record output of
- Green Bins for Good Branding S$7 billion last year, a reﬂection no doubt of the trend in
Organisers’ Contacts the aerospace manufacturing industry in the Asia Paciﬁc
where growth is expected to outpace that of the mature
markets of North America and Europe. While conditions
Singapore Airshow & Events Pte Ltd
are challenging, the outlook for the aerospace industry
in Singapore remains very positive. Recognised for its Jimmy Lau
+65 6542 8660 +65 6546 6062
strength in intellectual property (IP) rights as well as Managing Director
having a sustainable business environment with the latest
in technological advancements and well established as
Asia’s no. 1 MRO hub, the aerospace industry is set to take on new heights with
the Seletar Aerospace Park – a world-class aerospace facility - which is scheduled
to be fully completed by 2018.
Today, as green shoots make their presence in the global economy and we look
forward to a sustained momentum, we have also gathered pace in our preparations
leading up to Singapore Airshow 2010.
To date, more than 90% of exhibition space has been ﬁlled up. I am also happy
to add that we will be having more global Top 100 companies exhibiting at our
airshow than ever before. In addition to the best brands in the business, Singapore
Airshow will also be rich networking grounds for participants to meet and mingle
as the who’s who of the Aviation world come together for the high proﬁle Singapore
Airshow Aviation Leadership Summit (SAALS) and the Asia Paciﬁc Security
Conference Series (APSEC). And it’s not all work and no play - look out also for our
ﬁrst-ever night golf event!
I am excited to announce that next year’s event will feature our ﬁrst-ever Green
Pavilion. We hope that green-minded exhibitors will ride on this opportunity to
showcase their green initiatives.
On another upbeat note, I am pleased to share that almost all the countries that
came to Singapore Airshow 2008 have conﬁrmed their return at the country
pavilions in 2010 and we are expecting more joining our event in the coming
months. This is a testament of the success of our inaugural show. We would also
like to welcome aboard our ofﬁcial suppliers and contractors for the event and
they are already working hard to make sure that exhibitors, trade visitors and
conference delegates alike will have all their needs met and expectations exceeded
from travel and hospitality to IT, logistics and more.
Thank you for your kind and continued support and I look forward to serving up
an even more enriching experience in 2010.
t for Aviation’
Two More World TOP 100 Join Exhibitor Roster
Liebherr-Aerospace and B/E Aerospace add to the stellar list of industry leaders exhibiting at Singapore Airshow 2010
Expect to see more global top 100 aerospace companies at the Liebherr-Aerospace is one of Europe’s leading manufacturers
Singapore Airshow 2010 compared to 2008. of aircraft system equipment while B/E Aerospace is the
worldwide leading manufacturer of aircraft passenger cabin
To date, more than 60 global Top 100 aerospace companies have interior products for the commercial and business jet aircraft
conﬁrmed their attendance, the latest new additions being Liebherr- markets. The two companies will be exhibiting for the ﬁrst time,
Aerospace and B/E Aerospace. joining an impressive roster dominated by returning exhibitors
such as Finmeccanica, BAE Systems, Harris, UTC, Spirit
Aerosystems, Honeywell, Safran and Rolls Royce.
ST Engineering Is The Single Largest Exhibitor
A leading global engineering group, ST Engineering’s capabilities span The Singapore Airshow is one of the key marketing
the aerospace, electronics, land systems and marine sectors. For platforms for the Group. It provides excellent opportunities
Singapore Airshow 2010, the ST Engineering Pavilion at the main hall will to foster relationships with foreign dignitaries, customers,
be a showcase of the Group’s latest capabilities and products, leveraging
prospective customers and partners. The last airshow proved
its unique position to provide commercial and defence customers with
holistic solutions for air, land and sea.
effective for ST Engineering to engage and reach out to the
international audience. We are looking forward to another
The Pavilion will feature ST Engineering’s wide range of airframe,
engine and component maintenance, repair and overhaul capabilities,
engineering design and technical services, and aviation materials and
successful show in 2010. Mr Patrick Choy, Executive Vice
President, International Marketing, ST Engineering.
management services. Also on display will be the Group’s integrated
defense capabilities which offer integrated solutions for a uniﬁed and
effective force on land, air and sea.
Breitling Returns As Ofﬁcial Time Sponsor
More than a high-end luxury brand of watches, Breitling has its very
roots in aviation and aerospace. Designing watches with speciﬁc
functions for astronauts and pilots since the late 19th century, the
Swiss luxury watchmaker has been named Ofﬁcial Time Sponsor for
Singapore Airshow for the second show running.
t for Aviation’
s Finest NEWSFLASH
Green Pavilion To Feature “Deminars”
On Environmentally-Friendly Initiatives
The Green Pavilion is the latest addition to Singapore Airshow 2010.
Taking the lead in showcasing green initiatives through a combo
of displays and “Deminars” – demonstrations and seminars – the
Green Pavilion will feature environmentally-friendly efforts and
best practices across industry spectrum. Green minded exhibitors
can ride on this opportunity to showcase their green initiatives!
16 Country Pavilions And Counting
From Australia to the USA, country groups are revving to go
Almost all of the countries represented at the Singapore
Airshow 2008 Country Pavilions have signed on for 2010.
These include Australia, Austria, Bahrain, Belgium, Canada,
France, Germany, India, Israel, Italy, the Netherlands, New Zealand,
“ The number of country pavilions here reafﬁrms the size
and signiﬁcance of Singapore Airshow 2010. This will be
the place where many international multi-million dollar
business deals will be inked, and exciting new business
Singapore, United Kingdom, the United Arab Emirates (UAE),
and the United States of America (USA).
relationships forged. Angelica Lim, Sales & Marketing
Director, Singapore Airshow & Events.
Take Flight At Our First Night Golf Spectacular
Where do high-ranking delegates, government ofﬁcials and captains
of industry go to chill out at night? On 3 February 2010, many of
them will surely be at the resplendent 18-hole Marina Bay Golf
Course for Singapore Airshow’s ﬁrst night golf event. Located in the
heart of the city, the par 72 championship course is designed with
inspiration from the legendary golf courses of Scotland – watch out
for the 91 pot bunkers!
Aviation Leadership Summit Tackles Hot Topics
The Singapore Airshow Aviation Leadership Summit (SAALS) is the In addition to the SAALS, the Singapore Airshow 2010 will also
only event of its kind in the industry that brings together high level feature the Asia Paciﬁc Security Conference Series (APSEC).
participants from regulators, private sector, the government and airline Co-organised by the S Rajaratnam School of International Studies
operators. In 2010, the SAALS will focus on re-shaping the future to and Singapore Airshow & Events (SAe), APSEC will present a series
address a wide range of hot topics from environment, liberalization and of high level conferences for key political and military leaders, top
security challenges to salient strategic trends facing the region in the scholars and industry analysts on the topic of security challenges
wake of the unprecedented economic slowdown. and trends in the region.
Get Your Brand Noticed!
“ The Aviation Leadership Summit 2010 will take a forward
focus. The global downturn has had an unprecedented
impact on the aviation sector and lessons have been learnt.
Take advantage of our many sponsorship opportunities available at
our high level conferences.
Visit www.singaporeairshow.com.sg for details and updates.
Looking beyond the crisis, the industry would want to
identify the challenges they will have to manage and the
opportunities to tap on to ensure that they can work at a
sustainable and enhanced level going forward, says
Jimmy Lau, Managing Director, Singapore Airshow & Events.
The SAALS is a collaborative effort of Civil Aviation Authority of
Singapore (CAAS), International Air Transport Association (IATA),
Ministry of Transport (MOT) and Singapore Airshow & Events (SAe).
Led by Honorary Chairman Giovanni Bisignani, Director General & CEO
of IATA, the summit will also feature a dialogue session involving high
level ofﬁcials and prominent industry leaders sharing their thoughts on
More Ofﬁcial Partners Named
Hotels, Travel Agents and Freight Forwarder At Your Service
Singapore Airshow works with established and synergistic partners to provide our exhibitors, visitors, delegates and guests with excellent
service at great value. The following are our ofﬁcial partners for Singapore Airshow 2010:
Ofﬁcial Booth & Ofﬁcial Freight Forwarder & HQ Hotels:
Chalet Contractor: On-site Handling Agent:
Ofﬁcial Travel Agents: Ofﬁcial IT Supplier: Ofﬁcial AV Supplier:
t for Aviation’
New Look For Singapore Airshow Website
If you haven’t visited www.singaporeairshow.com.sg recently, go and have a look. Fresh colours, easy navigation and more
online information and services for Singapore Airshow fans, friends, partners and visitors from all over the world.
Trade Visitor Registration Now Open
Register online now and spare yourself the hassle of queuing. Enjoy early bird special rates too!
Visit www.singaporeairshow.com.sg today.
eManual Online from 8 June
For the convenience of our exhibitors, our online one-stop eManual will be ready for download from 8 June 2009 at
www.singaporeairshow.com.sg. It’s got everything you need to know to get the most of your participation at the show.
Let’s Get Together!
Business is not all work and no play. Join the Singapore Airshow team’s quarterly social and networking events where we create
plenty of opportunities for you to mingle with other high ﬂ yers in the aviation industry from around the world. In February 2009,
we hosted the Lunar New Year traditional festive banquet or Lo Hei and you can bet we’ve got even more exciting events lined up
for you which we will be serving up in the coming months. So look out for them!
Flashback Singapore Airshow 2008
Singapore Airshow is a biennial aerospace and defence event that ranks among the top three events in the
world. Inaugurated in 2008, it has proven its relevance as a global marketplace and networking platform for
the military and civil aviation community. It is now a must-attend event in the industry’s calendar.
Post show report for 2008:
800 exhibiting companies from 48 countries, a comprehensive 43,827 trade attendees from 112 countries, including
mix of 50% civil and 50% military exhibitors 240 delegations from 61 countries, reportedly the largest
government and international, delegation groups visiting over
59 of the world’s top 100 aerospace companies participated four trade days. Among the visiting aviation industry leaders
were 21 airline CEOs as well as the heads of the International Air
Over USD13billion in sales of aircraft and related equipment
Transport Association (IATA) and the International Civil Aviation
announced during show days
A further USD2.6 billion was generated from contracts for
959 journalists representing 305 media outlets
facilities and other services
90,000 guests over two public days
In 2008, giant outdoor billboards on the event grounds gave
advertisers prominent space to display their brand messages.
For 2010, outdoor advertising enthusiasts have something that
will make their audience do a double take. Singapore Airshow
2010 will introduce the V-shaped, double-sided billboards that
will ensure visibility going to and from the exhibition site. What’s
more, the pedestrian bridge billboards will also guarantee more
eyeballs for your brand.
So don’t think twice, email email@example.com
Green Bins for Good Branding
Green is deﬁnitely in at the Singapore Airshow 2010. If your corporate
objective is to extend your environmental proﬁle, one of the best ways
is our ambient advertising opportunities. From light boxes within
the event halls to prominently displayed Recycling bins throughout
the show site, state your green advocacy message here and your
competitors will be green with envy.
Key Events @ Singapore Airshow 2010
2 Feb ’10 3 Feb ’10
Date 31 Jan ’10 (Sun) 1 Feb ’10 (Mon) 4 - 5 Feb ’10 (Thu-Fri) 6 - 7 Feb ’10 (Sat-Sun)
Changi Exhibition Centre
Morning (CEC) Singapore
Airshow Asia Paciﬁc
Summit (APSEC) Trade Days Only Public Days
Rafﬂes City Suntec
Airshow Asia Paciﬁc Singapore
Conference Opening Ceremony/ 2010
Evening Opening (APSEC) Welcome Reception Industry Golf
Dinner Welcome Tournament
Dinner (Marina Bay
* Information is correct at time of printing and is subject to change.
Contact us for more information:
Singapore Airshow & Events Pte Ltd Mailing address:
Singapore Changi Airport Terminal 2 Singapore Airshow & Events Pte Ltd
Level 3 #038-017, Singapore 819643 Changi Airport Post Ofﬁce
+65 6542 8660 +65 6546 6062 PO Box 1053 Singapore 918156
Jimmy Lau, Managing Director Marilyn Ho, Director, Communications Angelica Lim, Director, Sales & Marketing
firstname.lastname@example.org email@example.com firstname.lastname@example.org
+65 9617 6676 +65 9753 7976 +65 9670 3516
Lim Mei Ling, Sales Manager Danny Soong, Sales Manager
+65 9366 9981 +65 9694 9086
Or contact your nearest sales representative at:
Austria India Netherlands
Dr Gerhard Eisenhut Mr Joseph Varkey Mr Frank W. Jansen
Castellana Business Development Society of Indian Aerospace Netherlands Aerospace Group
GmbH Technologies & Industries (SIATI) +31 79 353 1356
+43 1 533 65 05-10 +91 80 2527 5262/2521 9951 +31 79 353 1365
+43 1 533 65 05-50 +91 80 2529 2440/2333 6167 email@example.com
Belgium Italy North America
Mr Karel Vervoort Mr Vittorio Rossi Prudente Mr Tom Kallman
Flemish Aerospace Group Uniworld Marketing Kallman Worldwide Inc.
+32 (0) 3 294 6847 +39 049 723 548 +1 201 251 2600
+32 (0) 3 294 6856 +39 049 856 0792 +1 201 251 2760
karel.vervoort@ﬂag.be firstname.lastname@example.org email@example.com
Germany Israel Switzerland
Mr Kristian Schischke Mr David Litvak Mr Hanspeter Fäh
ECM Expo & Conference Management Honeycomb SMTM Asia Pte Ltd Fair Management AG
GmbH +65 6339 6889 +41 43 266 3132
+49 30 61 78 43 40 +65 6339 6779 +41 43 266 3134
+49 30 61 78 43 49 firstname.lastname@example.org email@example.com
If you would like to request for trade invitations to Singapore Airshow 2010, Name: Company:
please contact us at +65 6542 8660 or email firstname.lastname@example.org.
Please provide the following details: Designation:
Organised by: Supported by: Endorsed by:
Ofﬁcial Broadcast Ofﬁcial International Ofﬁcial Media Partner: Supporting Publications:
Media Partner: Newspaper: