VIEWS: 153 PAGES: 12

									The Official Newsletter of

                                                                              NEWS 2010
                                                                                                 February 2 - 7

                                                          Asia’s Biggest for Aviation’s Finest

 June 2009 / Issue 8
    Next Stop: Singapore!
    - Two More World TOP 100 Join Exhibitor Roster
    - ST Engineering Is The Single Largest Exhibitor
    - Breitling Returns As Official Time Sponsor
    - Green Pavilion To Feature “Deminars” On
      Environmentally-Friendly Initiatives
    - 16 Country Pavilions And Counting
    - Take Flight At Our First Night Golf Spectacular
    - Aviation Leadership Summit Tackles Hot Topics
    - More Official Partners Named
    Site Plan
    Quick Bites
    - New Look For Singapore Airshow Website
    - Trade Visitor Registration Now Open
    - eManual Online from 8 June
                                                        Next Stop: Singapore!
    - Let’s Get Together!                               With less than eight months to go before Asia’s biggest
                                                        Aviation event, the Singapore Airshow team is pulling out
    - Flashback Singapore Airshow 2008
                                                        all the stops to make this the must-attend event of 2010.
    Exhibitor Plus
                                                        Despite the unprecedented global economic slowdown,
    - Look-Twice Billboards                             Singapore’s aerospace sector achieved a record output of
    - Green Bins for Good Branding                      S$7 billion last year, a reflection no doubt of the trend in
    Organisers’ Contacts                                the aerospace manufacturing industry in the Asia Pacific
                                                        where growth is expected to outpace that of the mature
                                                        markets of North America and Europe. While conditions
    Singapore Airshow & Events Pte Ltd
                                                        are challenging, the outlook for the aerospace industry
                                                        in Singapore remains very positive. Recognised for its           Jimmy Lau
        +65 6542 8660      +65 6546 6062
                                                        strength in intellectual property (IP) rights as well as         Managing Director
                                                        having a sustainable business environment with the latest
                                                        in technological advancements and well established as
                                                        Asia’s no. 1 MRO hub, the aerospace industry is set to take on new heights with
                                                        the Seletar Aerospace Park – a world-class aerospace facility - which is scheduled
                                                        to be fully completed by 2018.

                                                        Today, as green shoots make their presence in the global economy and we look
                                                        forward to a sustained momentum, we have also gathered pace in our preparations
                                                        leading up to Singapore Airshow 2010.

                                                        To date, more than 90% of exhibition space has been filled up. I am also happy
                                                        to add that we will be having more global Top 100 companies exhibiting at our
                                                        airshow than ever before. In addition to the best brands in the business, Singapore
                                                        Airshow will also be rich networking grounds for participants to meet and mingle
                                                        as the who’s who of the Aviation world come together for the high profile Singapore
                                                        Airshow Aviation Leadership Summit (SAALS) and the Asia Pacific Security
                                                        Conference Series (APSEC). And it’s not all work and no play - look out also for our
                                                        first-ever night golf event!

                                                        I am excited to announce that next year’s event will feature our first-ever Green
                                                        Pavilion. We hope that green-minded exhibitors will ride on this opportunity to
                                                        showcase their green initiatives.

                                                        On another upbeat note, I am pleased to share that almost all the countries that
                                                        came to Singapore Airshow 2008 have confirmed their return at the country
                                                        pavilions in 2010 and we are expecting more joining our event in the coming
                                                        months. This is a testament of the success of our inaugural show. We would also
                                                        like to welcome aboard our official suppliers and contractors for the event and
                                                        they are already working hard to make sure that exhibitors, trade visitors and
                                                        conference delegates alike will have all their needs met and expectations exceeded
                                                        from travel and hospitality to IT, logistics and more.

                                                        Thank you for your kind and continued support and I look forward to serving up
                                                        an even more enriching experience in 2010.

                                                                                                                                               Asia’s Bigges
                                                                                                                                                   t for Aviation’
Two More World TOP 100 Join Exhibitor Roster
Liebherr-Aerospace and B/E Aerospace add to the stellar list of industry leaders exhibiting at Singapore Airshow 2010
Expect to see more global top 100 aerospace companies at the                Liebherr-Aerospace is one of Europe’s leading manufacturers

                                                                                                                                                                  s Finest
Singapore Airshow 2010 compared to 2008.                                    of aircraft system equipment while B/E Aerospace is the
                                                                            worldwide leading manufacturer of aircraft passenger cabin
To date, more than 60 global Top 100 aerospace companies have               interior products for the commercial and business jet aircraft
confirmed their attendance, the latest new additions being Liebherr-         markets. The two companies will be exhibiting for the first time,
Aerospace and B/E Aerospace.                                                joining an impressive roster dominated by returning exhibitors
                                                                            such as Finmeccanica, BAE Systems, Harris, UTC, Spirit
                                                                            Aerosystems, Honeywell, Safran and Rolls Royce.

ST Engineering Is The Single Largest Exhibitor

A leading global engineering group, ST Engineering’s capabilities span          The Singapore Airshow is one of the key marketing
the aerospace, electronics, land systems and marine sectors. For            platforms for the Group. It provides excellent opportunities
Singapore Airshow 2010, the ST Engineering Pavilion at the main hall will   to foster relationships with foreign dignitaries, customers,
be a showcase of the Group’s latest capabilities and products, leveraging
                                                                            prospective customers and partners. The last airshow proved
its unique position to provide commercial and defence customers with
holistic solutions for air, land and sea.
                                                                            effective for ST Engineering to engage and reach out to the
                                                                            international audience. We are looking forward to another
The Pavilion will feature ST Engineering’s wide range of airframe,
engine and component maintenance, repair and overhaul capabilities,
engineering design and technical services, and aviation materials and
                                                                            successful show in 2010. Mr Patrick Choy, Executive Vice
                                                                            President, International Marketing, ST Engineering.

management services. Also on display will be the Group’s integrated
defense capabilities which offer integrated solutions for a unified and
effective force on land, air and sea.

Breitling Returns As Official Time Sponsor
More than a high-end luxury brand of watches, Breitling has its very
roots in aviation and aerospace. Designing watches with specific
functions for astronauts and pilots since the late 19th century, the
Swiss luxury watchmaker has been named Official Time Sponsor for
Singapore Airshow for the second show running.

    t for Aviation’
                   s Finest                                                                                                     NEWSFLASH

                              Green Pavilion To Feature “Deminars”
Asia’s Bigges

                              On Environmentally-Friendly Initiatives
                              The Green Pavilion is the latest addition to Singapore Airshow 2010.
                              Taking the lead in showcasing green initiatives through a combo
                              of displays and “Deminars” – demonstrations and seminars – the
                              Green Pavilion will feature environmentally-friendly efforts and
                              best practices across industry spectrum. Green minded exhibitors
                              can ride on this opportunity to showcase their green initiatives!

                              16 Country Pavilions And Counting
                              From Australia to the USA, country groups are revving to go
                              Almost all of the countries represented at the Singapore
                              Airshow 2008 Country Pavilions have signed on for 2010.
                              These include Australia, Austria, Bahrain, Belgium, Canada,
                              France, Germany, India, Israel, Italy, the Netherlands, New Zealand,
                                                                                                     “   The number of country pavilions here reaffirms the size
                                                                                                     and significance of Singapore Airshow 2010. This will be
                                                                                                     the place where many international multi-million dollar
                                                                                                     business deals will be inked, and exciting new business
                              Singapore, United Kingdom, the United Arab Emirates (UAE),
                              and the United States of America (USA).
                                                                                                     relationships forged.    Angelica Lim, Sales & Marketing
                                                                                                     Director, Singapore Airshow & Events.

                              Take Flight At Our First Night Golf Spectacular
                              Where do high-ranking delegates, government officials and captains
                              of industry go to chill out at night? On 3 February 2010, many of
                              them will surely be at the resplendent 18-hole Marina Bay Golf
                              Course for Singapore Airshow’s first night golf event. Located in the
                              heart of the city, the par 72 championship course is designed with
                              inspiration from the legendary golf courses of Scotland – watch out
                              for the 91 pot bunkers!


Aviation Leadership Summit Tackles Hot Topics
The Singapore Airshow Aviation Leadership Summit (SAALS) is the             In addition to the SAALS, the Singapore Airshow 2010 will also
only event of its kind in the industry that brings together high level      feature the Asia Pacific Security Conference Series (APSEC).
participants from regulators, private sector, the government and airline    Co-organised by the S Rajaratnam School of International Studies
operators. In 2010, the SAALS will focus on re-shaping the future to        and Singapore Airshow & Events (SAe), APSEC will present a series
address a wide range of hot topics from environment, liberalization and     of high level conferences for key political and military leaders, top
security challenges to salient strategic trends facing the region in the    scholars and industry analysts on the topic of security challenges
wake of the unprecedented economic slowdown.                                and trends in the region.

                                                                            Get Your Brand Noticed!

“  The Aviation Leadership Summit 2010 will take a forward
focus. The global downturn has had an unprecedented
impact on the aviation sector and lessons have been learnt.
                                                                            Take advantage of our many sponsorship opportunities available at
                                                                            our high level conferences.
                                                                            Visit for details and updates.
Looking beyond the crisis, the industry would want to
identify the challenges they will have to manage and the
opportunities to tap on to ensure that they can work at a

sustainable and enhanced level going forward, says
Jimmy Lau, Managing Director, Singapore Airshow & Events.

The SAALS is a collaborative effort of Civil Aviation Authority of
Singapore (CAAS), International Air Transport Association (IATA),
Ministry of Transport (MOT) and Singapore Airshow & Events (SAe).

Led by Honorary Chairman Giovanni Bisignani, Director General & CEO
of IATA, the summit will also feature a dialogue session involving high
level officials and prominent industry leaders sharing their thoughts on
the topics.

More Official Partners Named
Hotels, Travel Agents and Freight Forwarder At Your Service
Singapore Airshow works with established and synergistic partners to provide our exhibitors, visitors, delegates and guests with excellent
service at great value. The following are our official partners for Singapore Airshow 2010:

Official Booth &                         Official Freight Forwarder &        HQ Hotels:
Chalet Contractor:                      On-site Handling Agent:

Official Travel Agents:                                                     Official IT Supplier:             Official AV Supplier:

    t for Aviation’
                   s Finest
                                                                                                                                     QUICK BITES

                              New Look For Singapore Airshow Website
                              If you haven’t visited recently, go and have a look. Fresh colours, easy navigation and more
                              online information and services for Singapore Airshow fans, friends, partners and visitors from all over the world.
Asia’s Bigges

                              Trade Visitor Registration Now Open
                              Register online now and spare yourself the hassle of queuing. Enjoy early bird special rates too!
                              Visit today.

                              eManual Online from 8 June
                              For the convenience of our exhibitors, our online one-stop eManual will be ready for download from 8 June 2009 at
                     It’s got everything you need to know to get the most of your participation at the show.

                              Let’s Get Together!
                              Business is not all work and no play. Join the Singapore Airshow team’s quarterly social and networking events where we create
                              plenty of opportunities for you to mingle with other high fl yers in the aviation industry from around the world. In February 2009,
                              we hosted the Lunar New Year traditional festive banquet or Lo Hei and you can bet we’ve got even more exciting events lined up
                              for you which we will be serving up in the coming months. So look out for them!

                                                                                              Flashback Singapore Airshow 2008
                              Singapore Airshow is a biennial aerospace and defence event that ranks among the top three events in the
                              world. Inaugurated in 2008, it has proven its relevance as a global marketplace and networking platform for
                              the military and civil aviation community. It is now a must-attend event in the industry’s calendar.
                              Post show report for 2008:
                                 800 exhibiting companies from 48 countries, a comprehensive         43,827 trade attendees from 112 countries, including
                                 mix of 50% civil and 50% military exhibitors                        240 delegations from 61 countries, reportedly the largest
                                                                                                     government and international, delegation groups visiting over
                                 59 of the world’s top 100 aerospace companies participated          four trade days. Among the visiting aviation industry leaders
                                                                                                     were 21 airline CEOs as well as the heads of the International Air
                                 Over USD13billion in sales of aircraft and related equipment
                                                                                                     Transport Association (IATA) and the International Civil Aviation
                                 announced during show days
                                                                                                     Organisation (ICAO)
                                 A further USD2.6 billion was generated from contracts for
                                                                                                     959 journalists representing 305 media outlets
                                 facilities and other services
                                                                                                     90,000 guests over two public days

                                                                                     Look-Twice Billboards
                                                                                     In 2008, giant outdoor billboards on the event grounds gave
                                                                                     advertisers prominent space to display their brand messages.
                                                                                     For 2010, outdoor advertising enthusiasts have something that
                                                                                     will make their audience do a double take. Singapore Airshow
                                                                                     2010 will introduce the V-shaped, double-sided billboards that
                                                                                     will ensure visibility going to and from the exhibition site. What’s
                                                                                     more, the pedestrian bridge billboards will also guarantee more
                                                                                     eyeballs for your brand.

                                                                                     So don’t think twice, email

Green Bins for Good Branding
Green is definitely in at the Singapore Airshow 2010. If your corporate
objective is to extend your environmental profile, one of the best ways
is our ambient advertising opportunities. From light boxes within
the event halls to prominently displayed Recycling bins throughout
the show site, state your green advocacy message here and your
competitors will be green with envy.

                                                                                    Key Events @ Singapore Airshow 2010

                                                                        2 Feb ’10    3 Feb ’10
   Date          31 Jan ’10 (Sun)               1 Feb ’10 (Mon)                                          4 - 5 Feb ’10 (Thu-Fri)                  6 - 7 Feb ’10 (Sat-Sun)
                                                                          (Tue)       (Wed)

                 Media Conference
                Changi Exhibition Centre
  Morning               (CEC)               Singapore
                                             Airshow      Asia Pacific
                                             Aviation      Security
                                            Leadership    Conference
                                             Summit        (APSEC)                                   Trade Days Only                                        Public Days
                                            Raffles City      Suntec
                                            Convention      Singapore
 Afternoon                                                               Lunch

              Airshow         Asia Pacific                                              Singapore
              Aviation         Security
             Leadership                                                                 Airshow
                              Conference       Opening Ceremony/                         2010
  Evening     Opening          (APSEC)         Welcome Reception                     Industry Golf
               Dinner          Welcome                                                Tournament
                                                 Suntec Singapore
              Raffles City
                                Dinner                                                (Marina Bay
              Convention        Suntec
                                                                                      Golf Course)
                Centre         Singapore

                                                                                                               * Information is correct at time of printing and is subject to change.

          Organisers’ Contacts
          Contact us for more information:

          Singapore Airshow & Events Pte Ltd                               Mailing address:
          Singapore Changi Airport Terminal 2                              Singapore Airshow & Events Pte Ltd
          Level 3 #038-017, Singapore 819643                               Changi Airport Post Office
             +65 6542 8660     +65 6546 6062                               PO Box 1053 Singapore 918156

          Jimmy Lau, Managing Director                                     Marilyn Ho, Director, Communications                           Angelica Lim, Director, Sales & Marketing
             +65 9617 6676                                                   +65 9753 7976                                                  +65 9670 3516
          Lim Mei Ling, Sales Manager                                      Danny Soong, Sales Manager
             +65 9366 9981                                                   +65 9694 9086

          Or contact your nearest sales representative at:
          Austria                                                India                                                   Netherlands
          Dr Gerhard Eisenhut                                    Mr Joseph Varkey                                        Mr Frank W. Jansen
          Castellana Business Development                        Society of Indian Aerospace                             Netherlands Aerospace Group
          GmbH                                                   Technologies & Industries (SIATI)                          +31 79 353 1356
              +43 1 533 65 05-10                                     +91 80 2527 5262/2521 9951                             +31 79 353 1365
              +43 1 533 65 05-50                                     +91 80 2529 2440/2333 6167                   
          Belgium                                                Italy                                                   North America
          Mr Karel Vervoort                                      Mr Vittorio Rossi Prudente                              Mr Tom Kallman
          Flemish Aerospace Group                                Uniworld Marketing                                      Kallman Worldwide Inc.
             +32 (0) 3 294 6847                                      +39 049 723 548                                         +1 201 251 2600
             +32 (0) 3 294 6856                                      +39 049 856 0792                                        +1 201 251 2760
          Germany                                                Israel                                                  Switzerland
          Mr Kristian Schischke                                  Mr David Litvak                                         Mr Hanspeter Fäh
          ECM Expo & Conference Management                       Honeycomb SMTM Asia Pte Ltd                             Fair Management AG
          GmbH                                                       +65 6339 6889                                           +41 43 266 3132
             +49 30 61 78 43 40                                      +65 6339 6779                                           +41 43 266 3134
             +49 30 61 78 43 49                                                 

If you would like to request for trade invitations to Singapore Airshow 2010,                  Name:                                                               Company:
please contact us at +65 6542 8660 or email
Please provide the following details:                                                          Designation:

                                                                                               Tel:                                                                Fax:


Organised by:                                Supported by:                                                                                   Endorsed by:

                                            Conference Partners:

                                             Official Partners:
                                             Official Broadcast         Official International                  Official Media Partner:         Supporting Publications:
                                             Media Partner:            Newspaper:

                                                                                                                                                                                      Held in

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