MALAYSIA WINS TOURISM AWARDS IN BERLIN
Malaysia received several recognitions at the ITB Berlin 2010, a leading international
tourism trade event held annually.
Westin Langkawi won the gold award at ITB's Golden City Gate awards, dubbed the
travel industry's Oscars, for its online website www.westin.com/langkawi. The Sarawak
Convention Bureau was also recognized for its MICE promotional video, "Recharge in a
New World - Changing Perspectives," which won the silver prize in the regional
category, while Tourism Malaysia received the bronze award for its Truly Asia travel
The Golden City Gate awards offers a platform to cities, communities, economic
regions, airports, carriers and the tourism sector to present their movies to a
professional and interested audience. Some 103 movies from 32 countries competed in
The 7th Go Asia Awards, taking place alongside ITB 2010 and honouring the best of the
best in the Asian continent and its Arabian subregions, once again counted Malaysia
among its winners. Malaysia was voted the second most popular Asian travel
destination. In the category "Best Tourist Board Asia," Malaysia was ranked third place.
Meanwhile the Sutera Harbour Resort Golf & Spa, Sabah, was awarded with the
second prize in the category "Best Hotel Asia."
Go Asia is a marketing initiative that markets selected airlines, tourism boards, hotels
and tour operators from Asian and Arabian countries in Germany. Travel enthusiasts
from all over Germany vote for the most popular travel destinations and the best
airlines, tour operators and hotels each year.
Meanwhile, the Malaysia Pavilion was awarded third prize in the Asia/ Australia/
Oceania best exhibitor category by the Cologne Business School (CBS) whose 30-
member judging team were impressed with Malaysia's booth presentation, creativity,
service and personnel, atmosphere, activities and information given to the visitors.
To date, the Malaysia Truly Asia international campaign has won about 35 top
international awards and citations for not only its high-quality and impactful creative TV
commercials, print advertisements and website but also its marketing effectiveness in
helping to increase the annual number of visitors to Malaysia and yearly earnings from
tourists. The campaign is deemed to have earned more awards for Malaysia than any
other tourism campaign in the history of advertising.
The Malaysian delegation to Berlin, comprising tour companies, airline representatives,
travel agents, hotel operators and four state governments (Penang, Langkawi,
Terengganu and Sabah), was led by Tuan Haji Azizan Noordin and took part in the ITB
from 10 to 14 March 2010. This was the 36th time Malaysia participated in the annual
For the full list of the Golden City Gate awards recipients, go to http://www.das-goldene-
stadttor.de/engl_contents/index.htm. For information regarding the ITB Berlin 2010,
contact the Director of International Marketing Division (Americas / Europe / Oceania),
Tourism Malaysia, at +603 2615 8188.