JOURNALISM 108--Introduction to Mass Media by mhk16044


									JOURNALISM 108 - Introduction to Mass Media                                                   Spring 2005
Bonnie Bucqueroux
Coordinator of the Victims and the Media Program
360 CAS Bldg.            .
H-517.349.4752 - please put JRN108 in the subject line in your e-mails
Office hours. M 10:15 a.m. – 12:15 p.m. and by appointment

Brad Love
302 CAS Bldg.
Office hours: W 1:00 p.m. – 3:00 p.m. and by appointment

CLASS MEETING TIMES: M-W-F, 9:10 - 10 a.m., 147 Comm Arts Building

Course Description and Purposes:
Journalism 108 introduces students to mass media, particularly U.S. mass media, and their content. The
course emphasizes the information-gathering and content-dissemination activities of mass media. The
history, development and current structure of the media are covered. JRN 108 is most concerned with
creating an understanding of how the media operate and of how workers make content decisions.

Students will also explore the history and current role of mass media from a multicultural perspective,
including how mass media can offer – and deny – a voice for various groups within society. We will also
pay particular attention to the impact that technology and regulation have had on shaping various media
and the implications for society and its citizens. Students will be asked to identify how different media
have affected their own development as individuals.

Students should leave JRN 108 as better consumers of mass media. Those considering a career in
mass media should have a better understanding of the field. Non-majors will have a better understanding
of the mass media they encounter daily.

Required Textbook and Readings:
   • Jean Folkerts and Stephen Lacy, The Media in Your Life, 3rd ed. (Boston: Allyn & Bacon, 2004).
   • You will be directed to readings on various websites that will provide background for the Weekly Media
       Forum Discussions explained below.
   • Students are also expected to seek out appropriate readings when constructing their Team Poster
   • Reading a commercial daily newspaper is advised. Reading The State News is expected.

While lecture is inevitable in a class this size, we will also use online technology, along with your personal
and team participation, to enrich the experience and to enhance your understanding of the issues and
themes explored during the course. Your grade will be based on three elements: (1) Classes/Tests, (2)
the Team Poster Project, and (3) the Weekly Media Discussion Forum.

          (1) CLASSES/TESTS – Please use the schedule below to read the textbook assignments
          BEFORE class. You can download the outline for each day’s discussion through the Angel
          system and use them to take notes during class. Lectures are designed to build on the
          readings in the textbook. We will also invite guest lecturers who have direct experience or
          special knowledge of the fields under discussion.
You will not receive a grade on course attendance. However, experience shows that students
who attend class regularly do better on tests. Also, as you will see below, the Team Poster
Presentations will be graded by the applause of your peers in class during the presentation, so
attendance will ultimately matter to everyone.

Tests - There will be a total of four tests (three tests and a final). The tests are NOT cumulative
– that means each test will only cover the textbook readings and in-class material covered
since the last test. The test dates are listed in the Class Schedule below.

Earning points - Each exam will consist of 50 questions [each question will be worth 2 points
(total 100 points per test)]. Most questions are drawn from the textbook (primarily the key
concepts); however, some questions will be drawn from guest lectures and the poster
presentations. (See the grading scale below.)

READ THIS!!! If you are absolutely prevented from making it to a test, MSU’s policy for being
excused will apply. Illness, death in the family, war, religious observances and natural disasters
may be accepted. If excused, the student will not take the missed test; the grade for that test
will be based on averaging the other three tests and awarding the student the average number
of points for the missing test. Students wishing to be excused must call or e-mail the instructor
BEFORE the exam and be ready to provide documents establishing the reasons for missing

(2) TEAM POSTER PRESENTATIONS – The course goals include a commitment to exploring
mass media from a multicultural perspective. The team poster project therefore asks you to
explore and honor diversity, defined as the differences and similarities that stem from factors
such as race, gender, religion, ethnicity, age, education, income or class. A multicultural
approach asks us to look at the experiences, issues and concerns of others and to ask
questions: Which groups have had access to mass media over the years, as consumers or as
creators or both? How have alternative media allowed different groups to express their views
and concerns? What kinds of barriers and obstacles have different groups encountered when
trying to get public attention, and why have these groups faced these barriers?

The plan for the Team Poster Presentations is that each student must participate as part of a
team to produce an academic poster that illustrates the general theme of Voices in the Media.
Sample topic ideas include:
                 How Hip Hop Music Grew into a New Youth Culture
                 “Good Girls” and “Bad Girls” in the Movies
                 A Brief History of the African-American (Hispanic, Native American, Asian-
                 American, Ethnic, Religious) Press
                 Past and Present Portrayals of the Poor on TV
                 “Women’s” Magazines & the Rise of Feminism
                 The History of Religion Pages in U.S. Newspapers
                 Voices of Dissent in Times of War
                 Which News Sources Do Different Groups Trust?
                 A Brief History of Music Censorship – whose voices were silenced and why?
                 What “Women in Danger” Films Teach Us
                 Books that Shaped the Civil Rights Movement
                 How and Why Cable TV Offers Diverse Voices
                 The Changing Face of “Bad Guys” in Action Films
                 A Brief History of African Americans on TV
                 The Immigrant Experience in Movies

                A Brief History of Protest Music
                The Blacklisting of the Hollywood 10

The following provides specifics on how the poster project will work:

    o   Choosing topics & choosing teams – Based on class size, there will be no more
        than 25 teams with a maximum of 10 students each. At the beginning of class on
        Wednesday, January 12, the class will propose topics for poster projects. Come
        prepared to offer your own suggestions. On Friday, January 15, students will have an
        opportunity to sign up for the team/topic that they want. Participation will be on a first-
        come, first-served basis, so come to class prepared to sign up for the topic/team you
        prefer, as well as one or more alternates.

    o   Creating an academic poster - An academic poster brings together research, analysis
        and illustrations to explore a specific topic. Most posters have a main headline, three or
        more columns with subheads and photos, drawings, charts or other graphics. Posters
        provide an effective way to present a significant amount of information in an organized,
        entertaining and effective way. For more information, visit Angel and download the
        handout called How To Make a Great Poster. Note that teams must provide their own
        materials and supplies.

        Presenting the poster – Teams will be randomly assigned a presentation date; the full
        list of dates will be posted on Angel by Wednesday, January 19. On presentation day,
        the team will have 10 minutes to present its poster to the class, followed by 5 minutes
        of Q&A and comments from the class. Teams can decide how best to present their
        findings, using everything from lecture to multimedia to performance. You can elect to
        use the overhead projector, PowerPoint (the presentation must be on a CD-ROM) or
        VHS videotape; however, remember that technology is not always reliable, so you
        should always have a backup plan in case the technology fails. The goal is to enlighten
        the audience and do so by making the presentation so interesting and entertaining that
        people will want to watch and listen. One requirement is that all team members must
        make a contribution, either during the presentation or by producing something for the

        Earning points: The instructor will grade each poster presentation in 10-point
        increments up to a maximum of 50 points (50 points; 40 points; 30 points; 20 points; 10
        points or zero). Each member of the team will receive the point score awarded by the
        class, unless the team reaches consensus that a specific team member should be
        penalized for a failure to contribute. A team member so sanctioned can appeal to the
        instructor to have the team points awarded by documenting their participation in the
        process. (See Grading Scale below.)

    o   (2) WEEKLY MEDIA FORUM DISCUSSIONS – Beginning the second week of class,
        the instructor will post a new forum discussion question on Angel. Your assignment is
        to post at least two comments about the topic of the week (they can be original posts or
        responses to what others say). New forum questions will be posted no later than 8
        a.m. on Monday morning and you will have until 8 a.m. the following Monday to post
        your minimum of two comments. Topics will be drawn from the issues raised in the
        textbook, from the news and from your suggestions.

        Earning points – You can earn a maximum of 50 points for your participation in the
        Weekly Media Forum Discussions. Half the possible points (up to a maximum of 25

                  points) will be awarded on Wednesday, March 16 (the date of Exam 2) and half on
                  Friday, April 29 (the last day of class). The instructor will award points based on the
                  frequency and quality of participation in the forum.

Grading Scale:
Final grades will be based on the total points earned from the activities listed above, according to the
scale posted below. Grades will not be based on a curve, which means that anyone who works hard can
achieve a top grade.

Each of the four tests is worth 20% of your grade. The Team Poster Presentation is worth 10%, as is the
Weekly Media Discussion Forum.

The grading scale will be based on a maximum of 500 points:

                         Poster Project – maximum 50 points
                         Weekly Media Discussion Forum – maximum 50 points
                         Tests – 400 points (100 points per test for each of the four tests)

                         EXTRA CREDIT: Options will be announced as they become available.

Students can earn 500 points maximum (plus extra credit), so the grading scale is as follows:

4.0 – 450 – 500 points
3.5 – 425 – 449 points
3.0 – 400 – 424 points
2.5 – 375 – 399 points
2.0 – 350 – 374 points
1.5 – 325 – 349 points
1.0 – 295 – 324 points
0.0 – 294 and below

To gauge your progress throughout the course, you can consider each test to be graded on a 100-point
scale as follows:

90-100 - 4.0
85-89 - 3.5
80-84 - 3.0
75-79 - 2.5
70-74 - 2.0
65 - 69 - 1.5
59 - 64 - 1.0
58 or below - 0.0

Honors Students:
Honors students who would like to earn Honors credit for the class should contact the instructor to set up
an appropriate project.

Academic Honesty and Plagiarism:
Students are expected to do their own work. Students who cheat, fabricate or plagiarize will receive a
grade of 0.0 on the assignment and may fail this course. Plagiarism is defined as presenting another

person's work or ideas as one's own. The School of Journalism subscribes to the "Guidelines on
Academic Dishonesty" specified in the "General Student Regulations" and in the "All-University Policy on
Integrity of Scholarship and Grades," which are described in Spartan Life: Student Resource Guide and
Handbook and in the "General Procedures and Regulations" section of the University Academic Program

Handicapper Accommodations:
If you need or want an accommodation for a disability, call the Office of Programs for Handicapper Students at
353-9642. You will be required to provide instructions from OPHS to your course instructor.

Classroom Demeanor:
As noted previously, you are responsible for attending all class meetings. If you miss a class for any reason, you
will be held responsible for obtaining the material covered and for announcements made in your absence. Be on
time and remain for the entire period. Arriving late and/or leaving early is inconsiderate to your colleagues. Do not
carry on private conversations while the instructor is speaking. You are encouraged to ask questions and make
comments about course material that will benefit the entire class, but unrelated comments are not appropriate.
Please turn off cell phones and pagers before class begins.

Please visit to access a special website we have put
together with tips on studying for JRN 108. It offers information about resources on
campus, as well as links to excellent online resources that provide information and advice
on test preparation.

Note: The class schedule may change due to speaker availability or natural disasters.

Monday, Jan.10                  Introduction to Course: What will we do in this course?

Wednesday, Jan. 12              Being a successful journalism student
                                Guest Speakers
                                   • Amy Bartner, editor in chief, The State News
                                   • Lindsay Wielgolewski, Focal Point
                                TEAM POSTER TOPIC NOMINATIONS – list will be posed by the end of the day

Friday Jan. 14                  We The People: Media and Communication
                                Readings: Chapter 1, pp. 1-27.
                                TEAM POSTER TEAM ASSIGNMENTS – come prepared to sign up

Monday, Jan. 17                 Martin Luther King Day, no class

Wednesday, Jan. 19              We The People: Media and Communication, continued
                                Readings: Review Chapter 1.

Friday, Jan. 21                 Journalism: Journalism in Your Life to Today’s Market Structure
                                Readings: Chapter 2, pp. 29-44.

Monday, Jan. 24                 Journalism: Today’s Market Structure to Suggested Readings
                                Readings: Chapter 2, pp. 44-55.

Wednesday, Jan. 26              Careers in Public Relations
                                Guest Speakers
                                   • Alice Smith, alumni coordinator and information officer, MSU College of
                                       Communication Arts and Sciences
                                   • Deb Osburn, executive vice president, Lezotte Miller Public Relations

Friday, Jan. 28                 Public Relations: Public Relations in Your Life to Conducting
                                External PR
                                Readings: Chapter 3, pp. 57-71.

Monday, Jan, 31:                Public Relations: Conducting External PR to Suggested Readings
                                Readings: Chapter 3, pp. 71-85.

Wednesday, Feb. 2               Advertising: Advertising in Your Life to Structure of Advertising Demand
                                Readings: Chapter 4, pp. 86-98.

Friday, Feb. 4                  Advertising: Structure of Advertising Demand to Suggested Readings
                                Readings: Chapter 4, pp. 98-111.
                                (Last day to drop this course w/ 100% tuition refund.)

Monday, Feb. 7       EXAM #1: Chapters 1-4

Wednesday, Feb. 9    Books: Books in Your Life to Market Dimensions of a Best-Seller
                     Readings: Chapter 5, pp. 113-124.

Friday, Feb. 11      Books: Market Dimensions of a Best-Seller to Suggested Readings
                     Readings: Chapter 5, pp. 124-133.

Monday, Feb. 14      Careers in Newspapers
                     Guest Speaker
                        • Margarita Bauza, The Detroit News
                        • Berl Schwartz, City Pulse

Wednesday, Feb. 16   Newspapers: Newspapers in Your Life to Supplying the Audience’s
                     Readings: Chapter 6, pp. 135-147.

Friday, Feb. 18      Newspapers: Supplying the Audience’s Demand to Suggested Readings
                     Readings: Chapter 6, pp. 147-161.

Monday, Feb. 21      Magazines: Magazines in Your Life to Audience Demand in Magazine
                     Readings: Chapter 7, pp. 163-175.
                     TEAM POSTER PRESENTATION #1

Wednesday, Feb. 23   Magazines: Audience Demand in Magazine Markets to Suggested
                     Readings: Chapter 7, pp. 176-187.
                     TEAM POSTER PRESENTATION #2

Friday, Feb. 25      Careers in Magazines
                     Bonnie Bucqueroux
                     TEAM POSTER PRESENTATION #3

Monday, Feb. 28      Visual Communication
                     Readings: Will be provided.
                     TEAM POSTER PRESENTATION #4

Wednesday, March 2   Careers in Visual Communication
                     Guest Speakers
                         • Darcy Greene, associate professor, School of Journalism
                     (Last day to drop this course with no grade reported.)
                     TEAM POSTER PRESENTATION #5

Friday, March 4      Movies: Movies in Your Life to Today’s Market Structure

                             Readings: Chapter 8, pp.189-208.
                             TEAM POSTER PRESENTATION #6

March 7 – March 11 Spring break - University closed.   ☺ Enjoy!!!

Monday, March 14             Movies: Today's Market Structure to Suggested Readings
                             Readings: Chapter 8, pp. 208-219.
                             TEAM POSTER PRESENTATION #7

Wednesday, March 16          EXAM #2: Material from Chs. 5-7 & Visual Communication

Friday, March 18             Radio: Radio in Your Life to Talk Radio
                             Readings: Chapter 9, pp. 221-237.
                             TEAM POSTER PRESENTATION #8

Monday, March 21             Radio: Talk Radio to Suggested Readings
                             Readings: Chapter 9, pp. 237-247.
                             TEAM POSTER PRESENTATION #9

Wednesday, March 23          Careers in Television & Radio
                             Guest Speaker
                                • Erin Toner – WKAR Radio
                                • Lauren Thompson, WLNS Channel 6 reporter
                             TEAM POSTER PRESENTATION #10

Friday, March 25             Television: Television in Your Life to Supplying the Audience’s
                             Readings: Chapter 10, pp. 249-267.
                             TEAM POSTER PRESENTATION #11

Monday, March 28             Television: Supplying the Audience’s Demand to Suggested Readings
                             Readings: Chapter 10, pp. 267-283.
                             TEAM POSTER PRESENTATION #12

Wednesday, March 30          Music & The Recording Industry: Music in Your Life to Today’s
                             Market Structure
                             Readings: Chapter 11, pp. 285-299.
                             TEAM POSTER PRESENTATION #13

Friday, April 1              Music & The Recording Industry: Today’s Market Structure to
                             Suggested Readings
                             Guest lecture: Mark Deming,
                             Readings: Chapter 11, pp. 300-313.
                             TEAM POSTER PRESENTATION #14

Monday, April 4       EXAM #3: Material from Chapters 8-11

Wednesday, April 6    Computers and the Internet: Computers in Your Life to Audience
                      Demand in Computer Markets
                      Readings: Chapter 12, pp. 315-330.
                      TEAM POSTER PRESENTATION #15

Friday, April 8       Computers and the Internet: Audience Demand in the Computer
                      Market to Suggested Readings
                      Readings: Chapter 12, pp. 330-339.
                      TEAM POSTER PRESENTATION #16

Monday, April 11      Careers Online
                      Guest Speakers
                         • Bill Emkow, producer, M-Live
                      TEAM POSTER PRESENTATION #17

Wednesday, April 13   Diversity in the Newsroom
                      Guest Speakers
                         • Rosa Morales, director of the Minorities in Journalism Program, School
                              of Journalism
                         • Sandra Combs Birdiett, specialist, School of Journalism
                      TEAM POSTER PRESENTATION #18

Friday, April 15      Ethics: Ethics in Your Life to Moral Reasoning Process for Ethical
                      Readings: Chapter 13, pp. 341-354.
                      TEAM POSTER PRESENTATION #19

Monday, April 18      Ethics: Moral Reasoning Process for Ethical Decisions to Suggested
                      Readings: Chapter 13, pp. 354-365.
                      TEAM POSTER PRESENTATION #20

Wednesday, April 20   Regulation: Regulation in Your Life to Controlling Government Documents
                      Readings: Chapter 14, pp. 367-384.
                      TEAM POSTER PRESENTATION #21

Friday, April 22      Regulation: Controlling Government Documents to Suggested Readings
                      Readings: Chapter 14 pp. 384-397
                      TEAM POSTER PRESENTATION #22

Monday, April 25      Mass Communication Research: Research in Your Life to Mass Media
                      Guest lecturer: Dr. Stephen Lacy, MSU J-School faculty
                      Readings: Chapter 15 pp. 397-415.
                      TEAM POSTER PRESENTATION #23

Wednesday, April 27   Mass Communication Research: Research in Your Life to Mass Media
                      Readings: Chapter 15, pp. 415-429.
                      TEAM POSTER PRESENTATION #24

Friday, April 29      Issues and Opportunities
                      SIRS and SOCS forms
                      TEAM POSTER PRESENTATION #25

                               FINAL EXAMINATION
                            (Will cover Chapters 12 - 15)
                           Monday, May 2, 7:45-9:45 a.m.
                        CAS Room 147 (same room as classes)


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