A guide for value added
resellers and distributors
The Fantastic story…
Fantastic Media is a fast-growing company based in Daresbury, Cheshire. In a move with the potential to
revolutionise interactive marketing, Fantastic Media has developed BlueBroadcaster. Using technology
originally designed by Ericsson as an open standard for wireless networking, BlueBroadcaster is specially
programmed to enable interactive communications to be sent to mobile ‘phones, lap tops or portable hand
held devices within a defined location. The product’s potential as an interactive marketing tool is phenomenal.
How much does a negotiating which means a more profitable
business. A marketing campaign designed for
BlueBroadcaster BlueBroadcaster is cool, fun and easy to instigate.
Furthermore it’s one of the most cost-effective
campaign cost? forms of marketing available today!
Following the initial outlay the only costs relate
to the marketing method. This could be as Why BlueBroadcaster?
simple as a striking, well-edited text message
or a more elaborate viral ad campaign utilising Features available include analytical packages
film and audio. With BlueBroadcaster the world meaning you can track the success of your
really is the marketeer’s oyster! Fantastic Media campaigns and measure outputs. That means
can supply software-only packages, software clients can prove they are investing wisely in
and creative facilities or software complete with communications. Continuous development by The technology is also increasingly being
hardware to broadcast the message. With some Fantastic Media means their communications used by health promotion agencies as part
systems an standalone unit may be required have the ability to reach more people more quickly of social marketing campaigns including
which is also available from Fantastic Media. and over greater distances than competitors. obesity awareness and smoking cessation.
With most devices now Bluetooth-enabled, Fantastic Media is witnessing exceptional market
BlueBroadcaster is able to exploit an avenue of
What are the advantages? marketing not available using traditional media.
growth particularly in the UK, Spain and Holland
Marketing via BlueBroadcaster uses cutting-
edge, state-of-the-art technology to get the Who’s already on board? Does it comply with
message across even to people who can regulations?
sometimes be difficult to reach. For example, Big brands like Virgin, Miller and BMW along
imagine investing in a development of beautiful with a growing number of small to medium- Yes. BlueBroadcaster is completely permission-
apartments. Using BlueBroadcaster you sized businesses who broadcast directly from based and will only communicate with recipients
could attract the attention of passers by and their business premises to passing trade! who have agreed to receive messages. Once a
even invite them to download pictures of the Bluebroadcasting is the ideal retail tool, able to message has been declined it will not be resent to
designer interior. More interest means more market promotions and incentives to passers by. the same recipient during the same campaign.
Facts and figures…
Bluetooth broadcasting is all about reaching a target
audience within a defined proximity. So how do
you know how many people you can reach?
Obviously every location is different but here are
some facts and figures to set you thinking about
the possibilities for your next campaign.
May 30th 2008 over 200,000 visitors packed into the
city’s new £1bn Liverpool One shopping development
on the first day of trading. If you had a BlueBroadcaster
campaign running in the Liverpool One shopping centre
you could have reached a potential audience of 200,000!
Around 600 people who live or work in Kirkby turned out
to have their say on the future of the town. If you had a
BlueBroadcaster installed in the town centre you could
have sent a message to a potential of 600 people.
London museums can expect to receive
around 21,000 visitors per week
The new Hull Truck Theatre will have 440 seats. If you had
a BlueBroadcaster in a location near the theatre you could
reach this many people as they approached the theatre.
UK Town football clubs can have attendances of
between 300 to 5,000. These people could be
your audience with a BlueBroadcaster.
If you are a business owner how many people
pass your reception each week? You could build
your brand to each person in the vicinity.
Reseller packages Case Study
Becoming a Fantastic Media distributor is a great way to increase your profits and just as importantly
Recipient receives message from ‘The Mill
to be able to offer a really exciting product to your clients. A number of ranges are available as follows: Live’ or other Miller bar with an invitation to
hear a piece of music from new live bands.
8 different mp3 music casts distributed
Fantastic Media Commissions from three bars over a three month period.
Range Retail Price 100 Units 150 Units 200+ Units Results
Basic £99 15% 30% 40% 214,000 mobiles reached
Wizard £199 15% 30% 40% 18,500 uploads
Pro £299 15% 30% 40% The cost to install software for this
campaign was £399 per for each
Ultimate £399 15% 30% 40% bar i.e. £1197 for three bars.
iSender £699 15% 30% 30%
The cost to successfully communicate
Table shows commission rates based on minimum numbers of units sold with the first 2,000 people was £1197
which is just 60p* a person.
Typical examples: Repeating the campaign until 18,500
people had been successfully reached
required no more software spend bringing
the cost down to just .06p per person*
£299 + You sell
100 Units + Commission
15% = You earn
£4,485 60 bars over 6 month period have
reached 450,000 people and
successfully sent 55,000 messages.
The campaign was so successful that Miller
£399 + You sell
200 Units + Commission
40% = You earn
have rolled out BlueBroadcaster to a much
wider retail market throughout the UK.
*plus music production costs and staff
programming time (approximately 10 minutes
To request further information and technical specifications on all Fantastic Media product ranges set up time per day for trained staff)
please call 0845 643 9287 or email firstname.lastname@example.org
Who can be a reseller?
Virtually anyone can benefit from
becoming a reseller whether in the
retail, corporate or public sectors.
Why be a reseller?
Your clients will associate you with
leading edge technology.
Becoming a BlueBroadcaster distributor is
a new reason to introduce more clients to
your business and increase your turnover
Becoming a BlueBroadcaster value added
reseller adds a new dimension to the services
you create for your clients meaning you
can lever increased levels of business
This is a fantastic way to generate more profit.
The applications for BlueBroadcaster are endless! The technology may be used for marketing
promotions and incentives including the issuing of electronic coupons. Music and videos can be
What sort of back-up trialled and the system can even be used as an environmental monitoring device. Conference
will I need to provide? delegates can be reminded to switch off their ‘phones as can theatre and cinema goers!
Fantastic Media is able to provide a number A recent article in the Economist outlined
of packages to help with the provision
of back-up including customer service,
the growth of the technology:
installation advice and a technical helpline.
“Global numbers are hard to come by, but a leading mobile-advertising firm AdMob, says the number of
advertisements it has delivered worldwide has tripled to 4.5 billion in the past 12 months. Many of the obstacles
that have held mobile advertising back are going away. Faster networks and lower rates also help. Perhaps
most importantly marketeers are starting to work out which types of advertising work on mobile ‘phones.”
At Fantastic Media Ltd
Daresbury Innovation Centre,
Cheshire WA4 4FS.
Telephone: +44 (0) 845 643 9287
Text: ‘WOW’ to 60300