A Marketing Plan Template -

Laura Lowell ~ 42 Rules of Marketing Summary Speaker/Author name: Laura Lowell Book title: 42 Rules of Marketing Company: Impact Marketing Group Areas of expertise: Marketing Strategy, Company Launches, Integrated Marketing Campaigns Contact information: Karen Butler – Publicist (661) 309-9742 Karen@MandEbyKB.com Biographical background Laura is passionate about helping companies and individuals be heard; to get the right message to the right customer at the right time. As a sought after consultant, author, and speaker in Silicon Valley, Laura has shared her pragmatic approach to marketing with hundreds of individuals and companies. She appreciates what it takes to get things done - in both start-ups and established companies. Prior to writing 42 Rules of Marketing, she launched Impact Marketing Group in 2005. Laura was also the Director of Worldwide Consumer Marketing Communications for Hewlett-Packard where she was responsible for planning and implementing integrated marketing campaigns across all HP consumer product lines. Early in her career, Laura spent several years at Intel Corporation where she was on the start-up team that developed and implemented the Intel Inside® branding program. Laura earned an MBA from the Haas School of Business at UC Berkeley. Areas of Expertise: • Marketing strategy and planning • Messaging and positioning • Launch planning and management • Campaign planning and management • Online marketing (blogs, newsletters, websites, webcasts, podcasts, search engine marketing, etc.) • Offline marketing (direct mail, newsletters, collateral, sales tools & presentations, white papers, etc.) Affiliations: • Society for Advancement of Consulting • Women in Consulting • Direct Marketing Association • Business Marketing Association • Silicon Valley – American Marketing Association • Silicon Valley – Product Management Association © Impact Marketing Group, 2006 www.impact-mg.com Page 1 of 3 What people are saying about Laura Lowell, Impact Marketing Group "Laura was a pleasure to work with. Our launch was crazy – but with the launch strategy and planning well under control we were able to get it done with stellar results. The PR, website, datasheets and everything else were integrated and it showed." Ken Jones, COO, Five Across, Inc. "Your expertise is exactly what we needed to launch Cuddle Me into the US market. The work you and your team did to develop our launch strategy, fine tune our distribution model and adjust the product for US consumers enabled us to close our “big deal” with a major online partner. Without you we wouldn’t be ready for our launch this summer." Hiromi Kuehberger, General Manager, T-Rex America, Inc. "Your process, implementation of that process and your personality are perfectly suited for the service you offer. We have spoken many times, and at great length, about who we are, what we offer, what our most important value propositions are. We have never attained the level of specificity and clarity that you helped us attain in a just few short days. Retaining you and your services is by far one of the best investments we’ve made." Conrad Ogletree, VP of Sales, Hatsize Learning Corporation "The messaging workshop was critical in getting us to the next level. We had a short runway in which to launch our company, and IMG was able to develop the messaging, and then translate it into content for our website. This bought us some time and enabled us to launch at a critical industry event. Laura was a pleasure to work with and delivered more than we expected." Sally Thornton, President and Co-founder, Flexperience Staffing "Laura created a strategy that leveraged our strengths while encouraging us to be more visible in the market. The keynote presentation and sales tool they created were some of the best we've ever seen and have resulted in an immediate increase in qualified leads." Beth Weesner, Principal, Marketing Transformation Services "Without their help we never could have done what we did in such a short time. Laura got us organized, setup objectives and timelines to get us launched in time for the holiday giving season. We've had front page coverage in our local newspaper and even got a spot on the 6 o'clock news. It was way more than we expected!" Corrie Freiley, Director, The Tami Olvera Fund "The IMG team jumped in and learned our business, understood our challenges, created a marketing strategy, and was able to execute from day one. With their help we’ve been able to accelerate execution of our marketing strategy." Robin Baker, VP Corporate Strategy & Marketing, Certus © Impact Marketing Group, 2006 www.impact-mg.com Page 2 of 3 What people are saying about 42 Rules of Marketing “This book is full of practical reminders that help marketers stay focused on what works." Karilee Wirthlin, Founder and Managing Principal, KL Consulting and President, Women in Consulting “It’s a funny, honest look at how marketing really works. Laura has written a book that captures the basics we know about but don’t always do.” Kathy Johnson, Co-Founder, Consort Partners “It’s an actionable guide for anyone looking to improve the quality of their marketing. Laura’s rules have sparked ideas with me and my team and have helped us make a lot of progress. Keep it on your desk, refer to it often and tell a friend.” Melissa Johnson, Director, Annual Fund, Walter A. Haas School of Business, UC Berkeley “These 42 Rules are gems of advice and gentle reminders that every marketer needs to hear from time to time, packaged in concise, fun-to-read nuggets. If “marketing” is in your title, you need to have this book in your library.” Chris Shipley, Co-Founder, Guidewire Group Inc. and Executive Producer of the DEMO Conference "Laura's insights in The 42 Rules of Marketing are invaluable. The book is an easy and fun read, and is a great reminder of many of the things that we marketers know intuitively but may have forgotten in the rush of doing our daily jobs." Brian Lawley, President, 280 Group & Silicon Valley Product Management Association Booking information For bookings, quotes and additional information contact: Karen Butler (661) 309-9742 or Karen@MandEbyKB.com Speaking Fee: • • • For the US 50 States ~ $2500 + Travel & Expenses Outside of the United States ~ $5000 + Travel & Expenses For multiple engagements we are happy to negotiate a mutually acceptable fee Product sales: • • 10% discount for product sales on event date only We are happy to negotiate co-promotional opportunities as appropriate © Impact Marketing Group, 2006 www.impact-mg.com Page 3 of 3