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					    Business Plans

        Sul Kassicieh
Anderson School of Management
                Introduction
•   Focus your thinking
•   Establish realistic strategy
•   Financing and other support
•   Reaction by others
               Definition
• Document that can convince the reader that
  the business can produce enough revenue to
  make a satisfactory profit and therefore
  attractive as an investment opportunity
   Many reasons to build one
• BP should sell the writer/reader on the
  business:
  • Writer: so that you can go out and do it,
  • Reader: to invest in it
• Confidence of knowing the issues
• Improve chances of success
     Many Purposes in real life
•   Bank Financing
•   Strategic alliances
•   Large contracts
•   Key employees
•   Mergers and acquisitions
•   Mgt team motivation
• Ours here : Investment       by VC or Angels
          Principles of BP
• No right way: plans can differ
• Be creative but set a limit
• Concise and focused
• Captures energy and personality of business
  leader
• Include negatives and issues
• Spend some time on it
     Sections of Business Plan
•   Cover Page: contact name and info
•   Table of contents
•   Executive summary
•   The company: past, present and future
•   The market
•   The Product/service
    Sections of Business Plan -
            continued
• Sales and Promotion
• Financial projections
  • Profit and loss
  • Balance sheet
  • Cash flow
Other sections: technology based

• Management team: people who fund other
  people value management skills above
  “ideas”
• Risk factors: shows that you know what
  could go wrong and plan to avert it
• Marketing plan: if this is “innovative” how
  are you going to get people to use it
        Packaging the Plan
• It is a ”living” document
• No right/wrong way: the need of reader is
  essential
• What are the challenges/ questions that can
  be raised by reader: answer these.
        Packaging the Plan
• Include supporting materials
• Don’t make unsupported statements
• Designate an outside reviewer/ reader that
  can critique plan
    Sites with sample plans
• www.businessplans.org/businessplans.html
• www.bplans.com/sp/businessplans.cfm
• www.businessplanarchive.org/

				
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