Maximizing the CTR means a lot to a publisher who wants to make money with AdSense. Making maximum possible money with AdSense depends on three factors: - Maximizing your CTR (Click through rate) - Maximizing the targeted traffic - Maximizing the pay per each click. The techniques you follow to maximize your CTR can not only increase the user responsiveness but also increases the targeted traffic. Let's see what Google AdSense Engineers has to say about AdSense CTR: "Due to the dynamic nature of Google AdSense, fluctuations in your revenue will occur. Your earnings will depend on a number of factors, including the types of ads being served to your pages, the cost per click or cost per impression of these ads, and your users' click through selections. Regarding ad placement - the best ad format varies from page to page. We've observed that, in general, wider ads perform better because of their reader-friendly format. We strongly recommend putting your users first when deciding on ad placement. Think about their behavior on different pages, and what will be most useful and visible to them. You'll find that the most optimal ad position isn't always what you expect on certain pages." What should you do to increase AdSense CTR? Webmasters have very diverse views on how to increase CTR. It largely depends upon the the quality of its content, keywords you are targeting, design and layout of your website, placement of AdSense ads, page optimization and various other factors. Generally, AdSense blocks wrapped between the quality content works the best. For the websites having poor quality content, placing the Ads before the start of the content works best. *Quality Comtent: If you develop a poor quality content website, even if you have high CTR and clicks, you will be getting low priced ads and also nobody will like to add your url to their favorites. But if you have quality content, that keeps the visitors glued, even if you get a little low CTR (not that you will), but you will be getting high priced ads and regular visitors, too. So the bottom is concentrate on providing quality content that provides value to your visitors. For AdSense, quality content is the king. *Proper Ad Positioning: Proper positioning of ads on your website has direct impact on your CTR. Change the location of the ads and watch changes in your CTR regularly. Try to locate the area of the page where the focus of the visitor can be. Generally, AdSense ads near the quality content or other crucial areas like navigation bar tend to perform better. But it really depends upon the keywords you are targeting, and the traffic you have. * Right Ad Formats: As the Google engineers say, more user friendly ads, more widespread tend to do better than towers and others. But you have to decide what work best for you based on your site layout, design etc. Right Ad Colors: The colors you use for your AdSense Ad Units also affects the CTR. As a rule you have to use those color that will make the Ads look like an integral part of your content. Blend in colors are often recommended. For more information see our article "How to Optimize AdSense Ad Colors" For Complete Information http://www.seotoolskeyword.com/maximizing- the-ctr-means-a-lot-to-a-publisher-who-wants-to- make-money-with-adsense.html .