Vice President Channel Sales in San Francisco CA Resume Steve Cross
Steve Cross has 20 years of hands-on experience building, growing, and managing profitable sales channels in North America, Europe, and Asia for technology products. He is open to relocation or remote based positions. Steve's strengths include strategy and implementation of multiple distribution channels and the ability to manage meteoric growth. He led consumer technology start-up to $100 million in worldwide sales in less than 5 years. Steve negotiated a breakthrough Pan-European distribution agreement for consumer software company, opening substantial new markets and tripling current market share. He exceeded quota and doubled Japanese sales for a consumer software company.
STEVE CROSS 2 Henderson, NV 89052 702-375-3305 SteveCross@gmail.com linkedin.com/in/channelsalesvpstevecross EFFECTIVE, MULTI-LINGUAL GLOBAL SALES EXECUTIVE 20+ years of hands-on experience building, growing, and managing profitable sales channels in North America, Europe, and Asia for technology products. Strengths include strategy and implementation of multiple distribution channels and the ability to manage meteoric growth. Led consumer technology start-up to $100 million in worldwide sales in less than 5 years. Negotiated breakthrough Pan-European distribution agreement for consumer software company, opening substantial new markets and tripling current market share. Exceeded quota and doubled Japanese sales for consumer software company. INTERNATIONAL CHANNEL SALES MANAGER Smith Micro Software Jan 2009 to Present Channel Sales Management: Quintupled market share, growing European sales from less than $500,000 to almost $2,500,000 in 18 months. Expanded distribution into new territories. Eliminated ineffective marketing initiatives, directly managed PR, increased press awareness, reduced operating costs, and increased Group profitability. CHANNEL SALES DIRECTOR Fuze Media Systems June 2007- Dec 2008 Sales & Marketing Team Leadership: Recruited, signed, trained, motivated, and managed profitable Value Added Reseller channel and independent Manufacturer’s Sales Representative network for technology manufacturer, surpassing quota. Successfully implemented Salesforce.com, dramatically improved lead response time, and compressed sales cycle from inquiry to close. VICE PRESIDENT, SALES Guardian Software May 2005 - June 2007 Channel Growth: Doubled sales by rethinking and reorganizing all channels; established telesales, paid search, SEO, third-party partnerships, and ecommerce infrastructure for this developer of security software solutions for consumers. FOUNDER & CEO Cross Channel Group Inc Sept 1997 - Apr 2005 Startups and Turnarounds: Worked with a number of technology firms, including Mitsubishi, Visioneer, and Seagate, acting as temporary Sales VP for a variety of technology companies. Transformed money- losing $60 million dollar domestic division of client Pinnacle Systems. Returning it to profitability by streamlining domestic sales channels and sales teams. Led consumer technology Dazzle start-up from launch to $20 million. VICE PRESIDENT OF WORLDWIDE SALES Connectix Jan 1993 – Sept 1997 Global Channels: Led company to $100 million worldwide. Recruited, negotiated, signed, and managed global distribution channels that generated 100% of company revenue. In so doing, helped create the worldwide market for webcams; and prepared the company for its sale to Logitech and Microsoft. Recruited, hired, trained, and managed global sales force to drive channel sales. CHANNEL SALES ACCOUNT MANAGER Silicon Graphics Mar 1991 – Jan 1993 Built a seven-state channel sales territory from scratch, executing quota-breaking sales achievements and earning President’s Club award. EDUCATION / PROFESSIONAL DEVELOPMENT Oakland University, Rochester, MI Major: Biology Languages: Conversational German, some French