2 Henderson, NV 89052
702-375-3305 SteveCross@gmail.com linkedin.com/in/channelsalesvpstevecross
EFFECTIVE, MULTI-LINGUAL GLOBAL SALES EXECUTIVE
20+ years of hands-on experience building, growing, and managing profitable sales channels in North
America, Europe, and Asia for technology products. Strengths include strategy and implementation of
multiple distribution channels and the ability to manage meteoric growth.
Led consumer technology start-up to $100 million in worldwide sales in less than 5 years.
Negotiated breakthrough Pan-European distribution agreement for consumer software company,
opening substantial new markets and tripling current market share.
Exceeded quota and doubled Japanese sales for consumer software company.
INTERNATIONAL CHANNEL SALES MANAGER
Smith Micro Software Jan 2009 to Present
Channel Sales Management: Quintupled market share, growing European sales from less than $500,000
to almost $2,500,000 in 18 months. Expanded distribution into new territories. Eliminated ineffective
marketing initiatives, directly managed PR, increased press awareness, reduced operating costs, and
increased Group profitability.
CHANNEL SALES DIRECTOR
Fuze Media Systems June 2007- Dec 2008
Sales & Marketing Team Leadership: Recruited, signed, trained, motivated, and managed profitable
Value Added Reseller channel and independent Manufacturer’s Sales Representative network for
technology manufacturer, surpassing quota. Successfully implemented Salesforce.com, dramatically
improved lead response time, and compressed sales cycle from inquiry to close.
VICE PRESIDENT, SALES
Guardian Software May 2005 - June 2007
Channel Growth: Doubled sales by rethinking and reorganizing all channels; established telesales, paid
search, SEO, third-party partnerships, and ecommerce infrastructure for this developer of security
software solutions for consumers.
FOUNDER & CEO
Cross Channel Group Inc Sept 1997 - Apr 2005
Startups and Turnarounds: Worked with a number of technology firms, including Mitsubishi, Visioneer,
and Seagate, acting as temporary Sales VP for a variety of technology companies. Transformed money-
losing $60 million dollar domestic division of client Pinnacle Systems. Returning it to profitability by
streamlining domestic sales channels and sales teams. Led consumer technology Dazzle start-up from
launch to $20 million.
VICE PRESIDENT OF WORLDWIDE SALES
Connectix Jan 1993 – Sept 1997
Global Channels: Led company to $100 million worldwide. Recruited, negotiated, signed, and managed
global distribution channels that generated 100% of company revenue. In so doing, helped create the
worldwide market for webcams; and prepared the company for its sale to Logitech and Microsoft.
Recruited, hired, trained, and managed global sales force to drive channel sales.
CHANNEL SALES ACCOUNT MANAGER
Silicon Graphics Mar 1991 – Jan 1993
Built a seven-state channel sales territory from scratch, executing quota-breaking sales achievements
and earning President’s Club award.
EDUCATION / PROFESSIONAL DEVELOPMENT
Oakland University, Rochester, MI Major: Biology
Languages: Conversational German, some French