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Empathica Enhances its Popular GoRecommend Facebook App

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					Empathica Enhances its Popular GoRecommend Facebook App
The patent-pending application, which empowers brand advocates to share their
recommendations in a fun and engaging way, now also lets users send virtual gifts and coupons.
(PRWEB) June 23, 2010 -- Empathica Inc., a leading provider of Customer Experience Management (CEM)
solutions to the world’s most respected brands, today announced new features for its patent-pending brand
recommendation application, GoRecommend, that will help brands further mobilize advocates.

 After customers complete a retail experience survey, the GoRecommend engine prompts those who were happy
with their experience to make an online recommendation on Facebook. With the new GoRecommend features,
brands can now give satisfied customers two additional options: the ability to send Facebook virtual gifts to their
friends, or coupons that can be used at the brand's locations.

 GoRecommend Virtual Gifts Tap Into a Booming Viral Marketing Phenomenon
 Facebook virtual gifts have become a very popular feature on the social networking site, allowing users to give
each other tokens of appreciation that live within Facebook user profiles.

 GoRecommend allows brands to tap into the power of virtual gifts on Facebook, with the ability to create virtual
gifts that tie into the brand and that are distributed through GoRecommend's viral marketing engine.

 “While virtual gifts can still be tied back to strategic marketing campaigns or even charity causes, it’s not about
being directly promotional,” says Gary Edwards, PhD., Empathica EVP of Client Services. “The goal is to
encourage brand advocacy in a way that is fun, engaging for the consumer, and entirely authentic to the Facebook
experience. Content is driven by the customer/user, not the brand itself.”

 GoRecommend Couponing Extends the Power of Brand Couponing Initiatives
 GoRecommend coupons are another way consumers can extend goodwill to friends, providing them with an extra
incentive to check out a restaurant or retailer they thoroughly enjoyed.

 Brands can also view the analytics behind user demographics and behaviors related to the
GoRecommend-powered brand coupons, identifying how frequently those who were positive with their customer
experience chose to share a coupon with a friend, as well as coupon click-through rates.

 GoRecommend's Viral Marketing Engine Is Driving New Customer Acquisition
 Early pilots of GoRecommend's new features by leading brands show the effectiveness of integrating customer
experience surveys with a viral recommendation engine.

 Results experienced by Boston Market recently showed that for every recommendation made, approximately four
coupons were redeemed in-store.

 “We’ve received some really passionate recommendations from our customers via GoRecommend, and I’m
continually surprised by the breadth of positive language consumers use when they share experiences online,”
said John Jones, Boston Market’s VP of Operations Systems. “It’s very rewarding to hear and see what guests are
saying about your restaurant rather than just receiving a statistical report. Yet those statistics are still worthwhile,
since our GoRecommend coupon redemption rate has been substantial so far. It is clear there is incremental sales

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potential by creating the opportunity for our guests to make immediate recommendations to a powerful social
network of friends. It is definitely more than we anticipated.”

 To date, more than 40 brands are utilizing the GoRecommend application to mobilize advocates and generate
new business. As a result, GoRecommend now boasts a total of more than 50,000 recommendations that have
been shared among 8 million friends.

 This non-direct promotional tactic is working well. GoRecommend posts have experienced ten-times the
click-through rate as compared to Facebook paid advertising, as the newsfeed posts are the “front page” for
Facebook users.

 A 2010 Retail Omnibus study conducted by Morpace, Inc., further validates this finding, reporting that 68
percent of Facebook users said a positive referral from a Facebook friend would make them more likely to buy a
specific product or visit a certain retailer.

 The GoRecommend app is cost-effective and very easy to deploy, using an automated referral process that takes
little to no effort from the brand itself. For more information, visit http://www.empathica.com/gorecommend.html

 About Empathica:
 Empathica provides Customer Experience Management programs to more than 200 of the world’s leading
brands, ranging from multi-unit retailers, to banks and restaurants. Its rich analysis of survey data using
state-of-the-art surveying and dashboard reporting software allows for performance-improvement solutions,
evidence-based marketing insights, and customer experience management consulting. Annually, Empathica’s 30
million customer surveys in 17 languages reach more than 70,000 locations. A privately-held organization,
Empathica is headquartered in Mississauga, Ontario, Canada and also has offices in Birmingham, England and
Alpharetta, GA, in the United States. For more information about deriving actionable insights that enhance a
brand’s operational excellence, visit Empathica at www.empathica.com.

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Contact Information
Lauren Eichmann
WalkerSands
http://www.walkersands. om
312-265-3089



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