This is an example of an ad that effectively uses a newspaper advertising format. It builds
customer loyality and it's fun to read.
Meet Florence Johnson
Profession: Director of Nursing, St.
Educational Background: BS in Nursing,
William and Mary, Masters in
Hospital Administration, Yale
Designed nursing management system
Favorite Charity: Red Cross
Favorite Hobbies: Swimming with her
Favorite Expression: “We can do it!”
Last Book Read: “Jaws”
And her favorite pool and spa dealer is: