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Personal Hygiene: Global Industry Guide
Published on December 2009

                                                                                                            Report Summary

The Personal Hygiene: Global Industry Guide is an essential resource for top-level data and analysis covering the Personal Hygiene
industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and
profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.


Scope of the Report


* Contains an executive summary and data on value, volume and segmentation


* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies


* Incorporates in-depth five forces competitive environment analysis and scorecards


* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan,
the UK and the US).


* Includes a five-year forecast of the industry


Highlights


The global personal hygiene market grew by 3.1% in 2008 to reach a value of $31.1 billion.


In 2013, the global personal hygiene market is forecast to have a value of $35.9 billion, an increase of 15.2% since 2008.


The global personal hygiene market grew by 2% in 2008 to reach a volume of 16.9 billion units.


In 2013, the global personal hygiene market is forecast to have a volume of 18.5 billion units, an increase of 9.4% since 2008.


Soap sales generated 36% of the global personal hygiene market's revenue.


Europe accounts for 44.6% of the global personal hygiene market's value.


Unilever accounts for 27.5% share of the global personal hygiene market's value.


Supermarkets and hypermarkets form a leading distribution channel in the global personal hygiene market, accounting for 46.1% of
the total value.


Why you should buy this report


* Spot future trends and developments




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* Inform your business decisions


* Add weight to presentations and marketing materials


* Save time carrying out entry-level research


Market Definition


The personal hygiene market consists of bath & shower products, deodorants and soap. The market is valued according to retail
selling price (RSP) and includes any applicable taxes.




                                                                                                        Table of Content

TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION 31
1.1 What is this report about' 31
1.2 Who is the target reader' 31
1.3 How to use this report 31
1.4 Definitions 31
CHAPTER 2 GLOBAL PERSONAL HYGIENE 32
2.1 Market Overview 32
2.2 Market Value 34
2.3 Market Volume 35
2.4 Market Segmentation I 36
2.5 Market Segmentation II 37
2.6 Market Share 38
2.7 Five Forces Analysis 39
2.8 Distribution 46
2.9 Market Forecasts 47
CHAPTER 3 PERSONAL HYGIENE IN ASIA-PACIFIC 49
3.1 Market Overview 49
3.2 Market Value 51
3.3 Market Volume 52
3.4 Market Segmentation I 53
3.5 Market Segmentation II 54
3.6 Market Share 55
3.7 Five Forces Analysis 56
3.8 Distribution 65
3.9 Market Forecasts 66
CHAPTER 4 PERSONAL HYGIENE IN EUROPE 68
4.1 Market Overview 68
4.2 Market Value 70
4.3 Market Volume 71
4.4 Market Segmentation I 72
4.5 Market Segmentation II 73
4.6 Market Share 74
4.7 Five Forces Analysis 75
4.8 Distribution 81


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4.9 Market Forecasts 82
4.10 Macroeconomic Indicators 84
CHAPTER 5 PERSONAL HYGIENE IN BELGIUM 85
5.1 Market Overview 85
5.2 Market Value 86
5.3 Market Volume 87
5.4 Market Segmentation I 88
5.5 Market Segmentation II 89
5.6 Market Share 90
5.7 Five Forces Analysis 91
5.8 Distribution 98
5.9 Market Forecasts 99
5.10 Macroeconomic Indicators 101
CHAPTER 6 PERSONAL HYGIENE IN CANADA 103
6.1 Market Overview 103
6.2 Market Value 104
6.3 Market Volume 105
6.4 Market Segmentation I 106
6.5 Market Segmentation II 107
6.6 Market Share 108
6.7 Five Forces Analysis 109
6.8 Distribution 115
6.9 Market Forecasts 116
6.10 Macroeconomic Indicators 118
CHAPTER 7 PERSONAL HYGIENE IN CHINA 120
7.1 Market Overview 120
7.2 Market Value 121
7.3 Market Volume 122
7.4 Market Segmentation I 123
7.5 Market Segmentation II 124
7.6 Market Share 125
7.7 Five Forces Analysis 126
7.8 Distribution 132
7.9 Market Forecasts 133
7.10 Macroeconomic Indicators 135
CHAPTER 8 PERSONAL HYGIENE IN FRANCE 137
8.1 Market Overview 137
8.2 Market Value 139
8.3 Market Volume 140
8.4 Market Segmentation I 141
8.5 Market Segmentation II 142
8.6 Market Share 143
8.7 Five Forces Analysis 144
8.8 Distribution 151
8.9 Market Forecasts 152
8.10 Macroeconomic Indicators 154
CHAPTER 9 PERSONAL HYGIENE IN GERMANY 156
9.1 Market Overview 156
9.2 Market Value 157
9.3 Market Volume 158


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9.4 Market Segmentation I 159
9.5 Market Segmentation II 160
9.6 Market Share 161
9.7 Five Forces Analysis 162
9.8 Distribution 169
9.9 Market Forecasts 170
9.10 Macroeconomic Indicators 172
CHAPTER 10 PERSONAL HYGIENE IN ITALY 174
10.1 Market Overview 174
10.2 Market Value 176
10.3 Market Volume 177
10.4 Market Segmentation I 178
10.5 Market Segmentation II 179
10.6 Market Share 180
10.7 Five Forces Analysis 181
10.8 Distribution 188
10.9 Market Forecasts 189
10.10 Macroeconomic Indicators 191
CHAPTER 11 PERSONAL HYGIENE IN JAPAN 193
11.1 Market Overview 193
11.2 Market Value 194
11.3 Market Volume 195
11.4 Market Segmentation I 196
11.5 Market Segmentation II 197
11.6 Market Share 198
11.7 Five Forces Analysis 199
11.8 Distribution 205
11.9 Market Forecasts 206
11.10 Macroeconomic Indicators 208
CHAPTER 12 PERSONAL HYGIENE IN THE NETHERLANDS 210
12.1 Market Overview 210
12.2 Market Value 212
12.3 Market Volume 213
12.4 Market Segmentation I 214
12.5 Market Segmentation II 215
12.6 Market Share 216
12.7 Five Forces Analysis 217
12.8 Distribution 224
12.9 Market Forecasts 225
12.10 Macroeconomic Indicators 227
CHAPTER 13 PERSONAL HYGIENE IN SPAIN 229
13.1 Market Overview 229
13.2 Market Value 231
13.3 Market Volume 232
13.4 Market Segmentation I 233
13.5 Market Segmentation II 234
13.6 Market Share 235
13.7 Five Forces Analysis 236
13.8 Distribution 242
13.9 Market Forecasts 243


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13.10 Macroeconomic Indicators 245
CHAPTER 14 PERSONAL HYGIENE IN THE UNITED KINGDOM 247
14.1 Market Overview 247
14.2 Market Value 249
14.3 Market Volume 250
14.4 Market Segmentation I 251
14.5 Market Segmentation II 252
14.6 Market Share 253
14.7 Five Forces Analysis 254
14.8 Distribution 261
14.9 Market Forecasts 262
14.10 Macroeconomic Indicators 264
CHAPTER 15 PERSONAL HYGIENE IN THE UNITED STATES 266
15.1 Market Overview 266
15.2 Market Value 268
15.3 Market Volume 269
15.4 Market Segmentation I 270
15.5 Market Segmentation II 271
15.6 Market Share 272
15.7 Five Forces Analysis 273
15.8 Distribution 281
15.9 Market Forecasts 282
15.10 Macroeconomic Indicators 284
CHAPTER 16 COMPANY PROFILES 285
16.1 Leading Companies 285
CHAPTER 17 APPENDIX 297
17.1 Data Research Methodology 297



LIST OF TABLES
Table 1: Global Personal Hygiene Market Value: $ billion, 2004-2008 34
Table 2: Global Personal Hygiene Market Volume: Units billion, 2004-2008 35
Table 3: Global Personal Hygiene Market Segmentation I: % Share, by Value, 2008 36
Table 4: Global Personal Hygiene Market Segmentation II: % Share, by Value, 2008 37
Table 5: Global Personal Hygiene Market Share: % Share, by Value, 2008 38
Table 6: Global Personal Hygiene Distribution: % Share, by Value, 2008 46
Table 7: Global Personal Hygiene Market Value Forecast: $ billion, 2008-2013 47
Table 8: Global Personal Hygiene Market Volume Forecast: Units billion, 2008-2013 48
Table 9: Asia-Pacific Personal Hygiene Market Value: $ billion, 2004-2008 51
Table 10: Asia-Pacific Personal Hygiene Market Volume: Units billion, 2004-2008 52
Table 11: Asia-Pacific Personal Hygiene Market Segmentation I: % Share, by Value, 2008 53
Table 12: Asia-Pacific Personal Hygiene Market Segmentation II: % Share, by Value, 2008 54
Table 13: Asia-Pacific Personal Hygiene Market Share: % Share, by Value, 2008 55
Table 14: Asia-Pacific Personal Hygiene Distribution: % Share, by Value, 2008 65
Table 15: Asia-Pacific Personal Hygiene Market Value Forecast: $ billion, 2008-2013 66
Table 16: Asia-Pacific Personal Hygiene Market Volume Forecast: Units billion, 2008-2013 67
Table 17: Europe Personal Hygiene Market Value: $ billion, 2004-2008 70
Table 18: Europe Personal Hygiene Market Volume: Units billion, 2004-2008 71
Table 19: Europe Personal Hygiene Market Segmentation I: % Share, by Value, 2008 72
Table 20: Europe Personal Hygiene Market Segmentation II: % Share, by Value, 2008 73


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Table 21: Europe Personal Hygiene Market Share: % Share, by Value, 2008 74
Table 22: Europe Personal Hygiene Distribution: % Share, by Value, 2008 81
Table 23: Europe Personal Hygiene Market Value Forecast: $ billion, 2008-2013 82
Table 24: Europe Personal Hygiene Market Volume Forecast: Units billion, 2008-2013 83
Table 25: Europe Exchange Rate, 2004-2008 84
Table 26: Belgium Personal Hygiene Market Value: $ million, 2004-2008 86
Table 27: Belgium Personal Hygiene Market Volume: Units million, 2004-2008 87
Table 28: Belgium Personal Hygiene Market Segmentation I: % Share, by Value, 2008 88
Table 29: Belgium Personal Hygiene Market Segmentation II: % Share, by Value, 2008 89
Table 30: Belgium Personal Hygiene Market Share: % Share, by Value, 2008 90
Table 31: Belgium Personal Hygiene Distribution: % Share, by Value, 2008 98
Table 32: Belgium Personal Hygiene Market Value Forecast: $ million, 2008-2013 99
Table 33: Belgium Personal Hygiene Market Volume Forecast: Units million, 2008-2013 100
Table 34: Belgium Size of Population (million) , 2004-2008 101
Table 35: Belgium GDP (Constant 2000 Prices, $ billion), 2004-2008 101
Table 36: Belgium Inflation, 2004-2008 102
Table 37: Belgium Exchange Rate, 2004-2008 102
Table 38: Canada Personal Hygiene Market Value: $ million, 2004-2008 104
Table 39: Canada Personal Hygiene Market Volume: Units million, 2004-2008 105
Table 40: Canada Personal Hygiene Market Segmentation I: % Share, by Value, 2008 106
Table 41: Canada Personal Hygiene Market Segmentation II: % Share, by Value, 2008 107
Table 42: Canada Personal Hygiene Market Share: % Share, by Value, 2008 108
Table 43: Canada Personal Hygiene Distribution: % Share, by Value, 2008 115
Table 44: Canada Personal Hygiene Market Value Forecast: $ million, 2008-2013 116
Table 45: Canada Personal Hygiene Market Volume Forecast: Units million, 2008-2013 117
Table 46: Canada Size of Population (million) , 2004-2008 118
Table 47: Canada GDP (Constant 2000 Prices, $ billion), 2004-2008 118
Table 48: Canada Inflation, 2004-2008 119
Table 49: Canada Exchange Rate, 2004-2008 119
Table 50: China Personal Hygiene Market Value: $ million, 2004-2008 121
Table 51: China Personal Hygiene Market Volume: Units million, 2004-2008 122
Table 52: China Personal Hygiene Market Segmentation I: % Share, by Value, 2008 123
Table 53: China Personal Hygiene Market Segmentation II: % Share, by Value, 2008 124
Table 54: China Personal Hygiene Market Share: % Share, by Value, 2008 125
Table 55: China Personal Hygiene Distribution: % Share, by Value, 2008 132
Table 56: China Personal Hygiene Market Value Forecast: $ million, 2008-2013 133
Table 57: China Personal Hygiene Market Volume Forecast: Units million, 2008-2013 134
Table 58: China Size of Population (million) , 2004-2008 135
Table 59: China GDP (Constant 2000 Prices, $ billion), 2004-2008 135
Table 60: China Inflation, 2004-2008 135
Table 61: China Exchange Rate, 2004-2008 136
Table 62: France Personal Hygiene Market Value: $ million, 2004-2008 139
Table 63: France Personal Hygiene Market Volume: Units million, 2004-2008 140
Table 64: France Personal Hygiene Market Segmentation I: % Share, by Value, 2008 141
Table 65: France Personal Hygiene Market Segmentation II: % Share, by Value, 2008 142
Table 66: France Personal Hygiene Market Share: % Share, by Value, 2008 143
Table 67: France Personal Hygiene Distribution: % Share, by Value, 2008 151
Table 68: France Personal Hygiene Market Value Forecast: $ million, 2008-2013 152
Table 69: France Personal Hygiene Market Volume Forecast: Units million, 2008-2013 153
Table 70: France Size of Population (million) , 2004-2008 154


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Table 71: France GDP (Constant 2000 Prices, $ billion), 2004-2008 154
Table 72: France Inflation, 2004-2008 155
Table 73: France Exchange Rate, 2004-2008 155
Table 74: Germany Personal Hygiene Market Value: $ billion, 2004-2008 157
Table 75: Germany Personal Hygiene Market Volume: Units million, 2004-2008 158
Table 76: Germany Personal Hygiene Market Segmentation I: % Share, by Value, 2008 159
Table 77: Germany Personal Hygiene Market Segmentation II: % Share, by Value, 2008 160
Table 78: Germany Personal Hygiene Market Share: % Share, by Value, 2008 161
Table 79: Germany Personal Hygiene Distribution: % Share, by Value, 2008 169
Table 80: Germany Personal Hygiene Market Value Forecast: $ billion, 2008-2013 170
Table 81: Germany Personal Hygiene Market Volume Forecast: Units million, 2008-2013 171
Table 82: Germany Size of Population (million) , 2004-2008 172
Table 83: Germany GDP (Constant 2000 Prices, $ billion), 2004-2008 172
Table 84: Germany Inflation, 2004-2008 173
Table 85: Germany Exchange Rate, 2004-2008 173
Table 86: Italy Personal Hygiene Market Value: $ million, 2004-2008 176
Table 87: Italy Personal Hygiene Market Volume: Units million, 2004-2008 177
Table 88: Italy Personal Hygiene Market Segmentation I: % Share, by Value, 2008 178
Table 89: Italy Personal Hygiene Market Segmentation II: % Share, by Value, 2008 179
Table 90: Italy Personal Hygiene Market Share: % Share, by Value, 2008 180
Table 91: Italy Personal Hygiene Distribution: % Share, by Value, 2008 188
Table 92: Italy Personal Hygiene Market Value Forecast: $ million, 2008-2013 189
Table 93: Italy Personal Hygiene Market Volume Forecast: Units million, 2008-2013 190
Table 94: Italy Size of Population (million) , 2004-2008 191
Table 95: Italy GDP (Constant 2000 Prices, $ billion), 2004-2008 191
Table 96: Italy Inflation, 2004-2008 191
Table 97: Italy Exchange Rate, 2004-2008 192
Table 98: Japan Personal Hygiene Market Value: $ million, 2004-2008 194
Table 99: Japan Personal Hygiene Market Volume: Units million, 2004-2008 195
Table 100: Japan Personal Hygiene Market Segmentation I: % Share, by Value, 2008 196
Table 101: Japan Personal Hygiene Market Segmentation II: % Share, by Value, 2008 197
Table 102: Japan Personal Hygiene Market Share: % Share, by Value, 2008 198
Table 103: Japan Personal Hygiene Distribution: % Share, by Value, 2008 205
Table 104: Japan Personal Hygiene Market Value Forecast: $ million, 2008-2013 206
Table 105: Japan Personal Hygiene Market Volume Forecast: Units million, 2008-2013 207
Table 106: Japan Size of Population (million) , 2004-2008 208
Table 107: Japan GDP (Constant 2000 Prices, $ billion), 2004-2008 208
Table 108: Japan Inflation, 2004-2008 209
Table 109: Japan Exchange Rate, 2004-2008 209
Table 110: Netherlands Personal Hygiene Market Value: $ million, 2004-2008 212
Table 111: Netherlands Personal Hygiene Market Volume: Units million, 2004-2008 213
Table 112: Netherlands Personal Hygiene Market Segmentation I: % Share, by Value, 2008 214
Table 113: Netherlands Personal Hygiene Market Segmentation II: % Share, by Value, 2008 215
Table 114: Netherlands Personal Hygiene Market Share: % Share, by Value, 2008 216
Table 115: Netherlands Personal Hygiene Distribution: % Share, by Value, 2008 224
Table 116: Netherlands Personal Hygiene Market Value Forecast: $ million, 2008-2013 225
Table 117: Netherlands Personal Hygiene Market Volume Forecast: Units million, 2008-2013 226
Table 118: Netherlands Size of Population (million) , 2004-2008 227
Table 119: Netherlands GDP (Constant 2000 Prices, $ billion), 2004-2008 227
Table 120: Netherlands Inflation, 2004-2008 228


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Table 121: Netherlands Exchange Rate, 2004-2008 228
Table 122: Spain Personal Hygiene Market Value: $ million, 2004-2008 231
Table 123: Spain Personal Hygiene Market Volume: Units million, 2004-2008 232
Table 124: Spain Personal Hygiene Market Segmentation I: % Share, by Value, 2008 233
Table 125: Spain Personal Hygiene Market Segmentation II: % Share, by Value, 2008 234
Table 126: Spain Personal Hygiene Market Share: % Share, by Value, 2008 235
Table 127: Spain Personal Hygiene Distribution: % Share, by Value, 2008 242
Table 128: Spain Personal Hygiene Market Value Forecast: $ million, 2008-2013 243
Table 129: Spain Personal Hygiene Market Volume Forecast: Units million, 2008-2013 244
Table 130: Spain Size of Population (million) , 2004-2008 245
Table 131: Spain GDP (Constant 2000 Prices, $ billion), 2004-2008 245
Table 132: Spain Inflation, 2004-2008 246
Table 133: Spain Exchange Rate, 2004-2008 246
Table 134: United Kingdom Personal Hygiene Market Value: $ billion, 2004-2008 249
Table 135: United Kingdom Personal Hygiene Market Volume: Units million, 2004-2008 250
Table 136: United Kingdom Personal Hygiene Market Segmentation I: % Share, by Value, 2008 251
Table 137: United Kingdom Personal Hygiene Market Segmentation II: % Share, by Value, 2008 252
Table 138: United Kingdom Personal Hygiene Market Share: % Share, by Value, 2008 253
Table 139: United Kingdom Personal Hygiene Distribution: % Share, by Value, 2008 261
Table 140: United Kingdom Personal Hygiene Market Value Forecast: $ billion, 2008-2013 262
Table 141: United Kingdom Personal Hygiene Market Volume Forecast: Units million, 2008-2013 263
Table 142: United Kingdom Size of Population (million) , 2004-2008 264
Table 143: United Kingdom GDP (Constant 2000 Prices, $ billion), 2004-2008 264
Table 144: United Kingdom Inflation, 2004-2008 265
Table 145: United Kingdom Exchange Rate, 2004-2008 265
Table 146: United States Personal Hygiene Market Value: $ billion, 2004-2008 268
Table 147: United States Personal Hygiene Market Volume: Units million, 2004-2008 269
Table 148: United States Personal Hygiene Market Segmentation I: % Share, by Value, 2008 270
Table 149: United States Personal Hygiene Market Segmentation II: % Share, by Value, 2008 271
Table 150: United States Personal Hygiene Market Share: % Share, by Value, 2008 272
Table 151: United States Personal Hygiene Distribution: % Share, by Value, 2008 281
Table 152: United States Personal Hygiene Market Value Forecast: $ billion, 2008-2013 282
Table 153: United States Personal Hygiene Market Volume Forecast: Units million, 2008-2013 283
Table 154: United States Size of Population (million) , 2004-2008 284
Table 155: United States GDP (Constant 2000 Prices, $ billion), 2004-2008 284
Table 156: United States Inflation, 2004-2008 284
Table 157: Key Facts: Unilever 285
Table 158: Key Financials: Unilever 287
Table 159: Key Facts: The Procter & Gamble Company 288
Table 160: Key Financials: The Procter & Gamble Company 291
Table 161: Key Facts: Colgate-Palmolive Company 292
Table 162: Key Financials: Colgate-Palmolive Company 296




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