Internet Marketing Course Outcome Summary by tls14265

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									Internet Marketing
Course Outcome Summary

Course Information
Organization             Madison Area Technical College
Developers               Hiep Van Dong
Development Date         8/17/2005
Course Number            10-104-169
Instructional Level      Associate Degree
Total Credits            3

Description
This course focuses on a comprehension of Internet marketing theory and concepts;
demonstrates how concepts are applied in the real world; and emphasizes the development of
advanced Internet marketing skills.

Target Population
Career entry students seeking to gain additional technical-managerial skills; entrepreneurs;
incumbent workers needing to increase employment skills

Types of Instruction
Instruction Type                                       Contact Hours               Credits
Online Presentation                                                                    3


Textbooks
Most current textbook(s) as required.


Learner Supplies
Access to a computer.
Access to Microsoft Internet Explorer.
Access to Microsoft Word or AbiWord (http://www.abiword.org/).
Access to an e-mail program.
e-mail address.


Prerequisites
Marketing Technology Applications or consent of instructor
Marketing Principles or consent of instructor


Exit Learning Outcomes
Core Abilities
A.   Communication
B.   Critical thinking
C.   Ethics
D.   Global and cultural perspectives
E.   Science and Technology


Competencies
A.       Differentiate between various types of business websites
         You will demonstrate your competence by:
         A.1. completing a written analysis of current article related to EC
         A.2. completing specified Review Questions from the textbook
         A.3. completing specified Discussion Questions
         A.4. completing a written summary of lessons you learned
         A.5. submitting assignments via e-mail by the required due date/time
         Your performance will be successful when:
         A.1. you explain what business websites do
         A.2. you investigate business websites (B2C, B2B, C2C)
         A.3. you differentiate between web Portals and Vortals
         A.4. your article analysis includes a heading
         A.5. your article analysis includes the article title
         A.6. your article analysis includes the source, author and date (within 14 days)
         A.7. your article analysis includes the things you learned
         A.8. your article analysis includes a discussion of how "this article directly relates to
         Internet Marketing"
         A.9. your lesson learned summary is in complete sentences
         A.10. your lesson learned summary includes the heading
         A.11. your lesson learned summary includes the number listing from 1 to 10
         A.12. your lesson learned summary includes thoughtful reflections of the things from
         the unit of study listing 10 things learned from completing chapter learning objectives
         A.13. your lesson learned summary reflects the proper use of grammar and
         punctuation
B.       Analyze internet marketing positioning, audience, and goals
         You will demonstrate your competence by:
         B.1. completing a written analysis of a current article related to EC
         B.2. completing specified Review Questions from the textbook
         B.3. completing specified Discussion Questions
         B.4. completing a written summary of lessons you learned
         B.5. submitting assignments via e-mail by the required due date/time
         Your performance will be successful when:
         B.1. you summarize market position
         B.2. you analyze the target audience
         B.3. you analyze internet marketing goals
         B.4. your article analysis includes a heading
         B.5. your article analysis includes the article title
         B.6. your article analysis includes the source, author and date (within 14 days)
         B.7. your article analysis includes the things you learned
     B.8. your article analysis includes a discussion of how "this article directly relates to
     Internet Marketing"
     B.9. your lesson learned summary is in complete sentences
     B.10. your lesson learned summary includes the heading
     B.11. your lesson learned summary includes the number listing from 1 to 10
     B.12. your lesson learned summary includes thoughtful reflections of the things from
     the unit of study listing 10 things learned from completing chapter learning objectives
     B.13. your lesson learned summary reflects the proper use of grammar and
     punctuation
C.   Analyze website content
     You will demonstrate your competence by:
     C.1. completing a written analysis of a current article related to EC
     C.2. completing specified Review Questions from the textbook
     C.3. completing specified Discussion Questions
     C.4. completing a written summary of lessons you learned
     C.5. submitting assignments via e-mail by the required due date/time
     Your performance will be successful when:
     C.1. you analyze Marketing Positioning or Branding
     C.2. you analyze how marketing positioning is supported
     C.3. you investigate critical product or service information
     C.4. you explain website "stickiness"
     C.5. you investigate how to enable and encourage visitors to contact your website
     C.6. your article analysis includes a heading
     C.7. your article analysis includes the article title
     C.8. your article analysis includes the source, author and date (within 14 days)
     C.9. your article analysis includes the things you learned
     C.10. your article analysis includes a discussion of how "this article directly relates to
     Internet Marketing"
     C.11. your lesson learned summary is in complete sentences
     C.12. your lesson learned summary includes the heading
     C.13. your lesson learned summary includes the number listing from 1 to 10
     C.14. your lesson learned summary includes thoughtful reflections of the things from
     the unit of study listing 10 things learned from completing chapter learning objectives
     C.15. your lesson learned summary reflects the proper use of grammar and
     punctuation
D.   Explore keys to website "stickiness"
     You will demonstrate your competence by:
     D.1. completing a written analysis of a current article related to EC
     D.2. completing specified Review Questions from the textbook
     D.3. completing specified Discussion Questions
     D.4. completing a written summary of lessons you learned
     D.5. submitting assignments via e-mail by the required due date/time
     Your performance will be successful when:
     D.1. you explore online selling and services
     D.2. you summarize how online interactions can support selling
      D.3. you investigate functions that enable visitor communication
      D.4. your article analysis includes a heading
      D.5. your article analysis includes the article title
      D.6. your article analysis includes the source, author and date (within 14 days)
      D.7. your article analysis includes the things you learned
      D.8. your article analysis includes a discussion of how "this article directly relates to
      Internet Marketing"
      D.9. your lesson learned summary is in complete sentences
      D.10. your lesson learned summary includes the heading
      D.11. your lesson learned summary includes the number listing from 1 to 10
      D.12. your lesson learned summary includes thoughtful reflections of the things from
      the unit of study listing 10 things learned from completing chapter learning objectives
      D.13. your lesson learned summary reflects the proper use of grammar and
      punctuation
E.   Explore website appearance and organization
      You will demonstrate your competence by:
      E.1. completing a written analysis of a current article related to EC
      E.2. completing specified Review Questions from the textbook
      E.3. completing specified Discussion Questions
      E.4. completing a written summary of lessons you learned
      E.5. submitting assignments via e-mail by the required due date/time
      Your performance will be successful when:
      E.1. you summarize critical elements of a website appearance
      E.2. you investigate effective principles of website organization
      E.3. your article analysis includes a heading
      E.4. your article analysis includes the article title
      E.5. your article analysis includes the source, author and date (within 14 days)
      E.6. your article analysis includes the things you learned
      E.7. your article analysis includes a discussion of how "this article directly relates to
      Internet Marketing"
      E.8. your lesson learned summary is in complete sentences
      E.9. your lesson learned summary includes the heading
      E.10. your lesson learned summary includes the number listing from 1 to 10
      E.11. your lesson learned summary includes thoughtful reflections of the things from
      the unit of study listing 10 things learned from completing chapter learning objectives
      E.12. your lesson learned summary reflects the proper use of grammar and
      punctuation
F.   Investigate portals, vortals, search engines, and directories
      You will demonstrate your competence by:
      F.1. completing a written analysis of a current article related to EC
      F.2. completing specified Review Questions from the textbook
      F.3. completing specified Discussion Questions
      F.4. completing a written summary of lessons you learned
      F.5. submitting assignments via e-mail by the required due date/time
      Your performance will be successful when:
      F.1. you investigate web Portals
      F.2. you investigate web Vortals
      F.3. you investigate Search Engines
      F.4. you investigate Directories
      F.5. your article analysis includes a heading
      F.6. your article analysis includes the article title
      F.7. your article analysis includes the source, author and date (within 14 days)
      F.8. your article analysis includes the things you learned
      F.9. your article analysis includes a discussion of how "this article directly relates to
      Internet Marketing"
      F.10. your lesson learned summary is in complete sentences
      F.11. your lesson learned summary includes the heading
      F.12. your lesson learned summary includes the number listing from 1 to 10
      F.13. your lesson learned summary includes thoughtful reflections of the things from
      the unit of study listing 10 things learned from completing chapter learning objectives
      F.14. your lesson learned summary reflects the proper use of grammar and
      punctuation
G.   Explore internet advertising of websites
      You will demonstrate your competence by:
      G.1. completing a written analysis of a current article related to EC
      G.2. completing specified Review Questions from the textbook
      G.3. completing specified Discussion Questions
      G.4. completing a written summary of lessons you learned
      G.5. submitting assignments via e-mail by the required due date/time
      Your performance will be successful when:
      G.1. you investigate the use of Internet Listings and Enhanced Listings, Banner and
      Tile Ads
      G.2. you explore Reciprocal Links and Banner Exchanges
      G.3. you explore Affiliations and Sponsorships
      G.4. you investigate Signature Links
      G.5. you investigate Tracking Ad Performance
      G.6. your article analysis includes a heading
      G.7. your article analysis includes the article title
      G.8. your article analysis includes the source, author and date (within 14 days)
      G.9. your article analysis includes the things you learned
      G.10. your article analysis includes a discussion of how "this article directly relates to
      Internet Marketing"
      G.11. your lesson learned summary is in complete sentences
      G.12. your lesson learned summary includes the heading
      G.13. your lesson learned summary includes the number listing from 1 to 10
      G.14. your lesson learned summary includes thoughtful reflections of the things from
      the unit of study listing 10 things learned from completing chapter learning objectives
      G.15. your lesson learned summary reflects the proper use of grammar and
      punctuation
H.   Investigate promotion on and off the net and print advertising
      You will demonstrate your competence by:
     H.1. completing a written analysis of a current article related to EC
     H.2. completing specified Review Questions from the textbook
     H.3. completing specified Discussion Questions
     H.4. completing a written summary of lessons you learned
     H.5. submitting assignments via e-mail by the required due date/time
     Your performance will be successful when:
     H.1. you investigate the use of Public Relations
     H.2. you investigate how to make websites more visible
     H.3. you investigate Publicity on the Internet
     H.4. your article analysis includes a heading
     H.5. your article analysis includes the article title
     H.6. your article analysis includes the source, author and date (within 14 days)
     H.7. your article analysis includes the things you learned
     H.8. your article analysis includes a discussion of how "this article directly relates to
     Internet Marketing"
     H.9. your lesson learned summary is in complete sentences
     H.10. your lesson learned summary includes the heading
     H.11. your lesson learned summary includes the number listing from 1 to 10
     H.12. your lesson learned summary includes thoughtful reflections of the things from
     the unit of study listing 10 things learned from completing chapter learning objectives
     H.13. your lesson learned summary reflects the proper use of grammar and
     punctuation
I.   Explore e-mail marketing
     You will demonstrate your competence by:
     I.1. completing a written analysis of a current article related to EC
     I.2. completing specified Review Questions from the textbook
     I.3. completing specified Discussion Questions
     I.4. completing a written summary of lessons you learned
     I.5. submitting assignments via e-mail by the required due date/time
     Your performance will be successful when:
     I.1. you investigate E-mail Marketing Goals
     I.2. you investigate E-mail Marketing Lists
     I.3. you investigate E-mail Marketing Content
     I.4. your article analysis includes a heading
     I.5. your article analysis includes the article title
     I.6. your article analysis includes the source, author and date (within 14 days)
     I.7. your article analysis includes the things you learned
     I.8. your article analysis includes a discussion of how "this article directly relates to
     Internet Marketing"
     I.9. your lesson learned summary is in complete sentences
     I.10. your lesson learned summary includes the heading
     I.11. your lesson learned summary includes the number listing from 1 to 10
     I.12. your lesson learned summary includes thoughtful reflections of the things from
     the unit of study listing 10 things learned from completing chapter learning objectives
     I.13. your lesson learned summary reflects the proper use of grammar and
      punctuation
J.   Investigate e-mail mechanics
      You will demonstrate your competence by:
      J.1. completing a written analysis of a current article related to EC
      J.2. completing specified Review Questions from the textbook
      J.3. completing specified Discussion Questions
      J.4. completing a written summary of lessons you learned
      J.5. submitting assignments via e-mail by the required due date/time
      Your performance will be successful when:
      J.1. you investigate e-mail programs
      J.2. you investigate the mechanics of creating e-mail
      J.3. you explore formatting e-mail
      J.4. you explore sending links, attachments, and web pages
      J.5. you investigate how to categorize and file e-mail
      J.6. your article analysis includes a heading
      J.7. your article analysis includes the article title
      J.8. your article analysis includes the source, author and date (within 14 days)
      J.9. your article analysis includes the things you learned
      J.10. your article analysis includes a discussion of how "this article directly relates to
      Internet Marketing"
      J.11. your lesson learned summary is in complete sentences
      J.12. your lesson learned summary includes the heading
      J.13. your lesson learned summary includes thoughtful reflections of the things from
      the unit of study listing 10 things learned from completing chapter learning objectives
      J.14. your lesson learned summary reflects the proper use of grammar and
      punctuation
K.   Investigate appropriate ways to compose e-mail
      You will demonstrate your competence by:
      K.1. completing a written analysis of a current article related to EC
      K.2. completing specified Review Questions from the textbook
      K.3. completing specified Discussion Questions
      K.4. completing a written summary of lessons you learned
      K.5. submitting assignments via e-mail by the required due date/time
      Your performance will be successful when:
      K.1. you investigate how to communicate by e-mail
      K.2. you explore "good service" to customers by answering e-mail promptly
      K.3. you explore reading e-mail actively and responding by listening
      K.4. your article analysis includes a heading
      K.5. your article analysis includes the article title
      K.6. your article analysis includes the source, author and date (within 14 days)
      K.7. your article analysis includes the things you learned
      K.8. your article analysis includes a discussion of how "this article directly relates to
      Internet Marketing"
      K.9. your lesson learned summary is in complete sentences
      K.10. your lesson learned summary includes the heading
     K.11. your lesson learned summary includes the number listing from 1 to 10
     K.12. your lesson learned summary includes thoughtful reflections of the things from
     the unit of study listing 10 things learned from completing chapter learning objectives
     K.13. your lesson learned summary reflects the proper use of grammar and
     punctuation
L.   Explore search engine advertising
     You will demonstrate your competence by:
     L.1. completing a written summary of lessons you learned
     L.2. submitting assignments via e-mail by the required due date/time
     Your performance will be successful when:
     L.1. you investigate why search engine advertising is important
     L.2. you recognize marketing campaign foundations
     L.3. you choose key words for maximum performance
     L.4. you investigate copywriting tips to improve click-through rate
     L.5. you identify how to change visitors into buyers
     L.6. you explore fixed placement and pay-for-placement
     L.7. you investigate how to submit a URL
     L.8. you recognize Trusted feed
     L.9. you explore website optimization
     L.10. you differentiate between comparison shopping engines, vertical market search
     engines, and international search engines
     L.11. you investigate ROI tracking tips
     L.12. you investigate small business e-commerce solutions
     L.13. you explore web analytics
     L.14. you explore bid management tools
     L.15. you explore Internet marketing agencies
     L.16. you explore trademark infringement
     L.17. your lesson learned summary is in complete sentences
     L.18. your lesson learned summary includes the heading
     L.19. your lesson learned summary includes the number listing from 1 to 10
     L.20. your lesson learned summary includes thoughtful reflections of the things from
     the unit of study listing 10 things learned from completing chapter learning objectives
     L.21. your lesson learned summary reflects the proper use of grammar and
     punctuation
M.   Construct an Internet Marketing Plan
     You will demonstrate your competence by:
     M.1. completing an online Internet Marketing Action Plan tutorial
     M.2. completing an Internet Marketing Action Plan for a business initiative
     M.3. submitting your Internet Marketing Action Plan via e-mail by the required due
     date/time
     Your performance will be successful when:
     M.1. you examine the value of an Internet Marketing Action Plan
     M.2. you explore the critical elements of an Internet Marketing Action Plan
     M.3. you investigate an Internet Marketing Action Plan for your business initiative
     M.4. your Internet Marketing Action Plan is between 3 and 5 pages long, including a
     cover page
M.5. your Internet Marketing Action Plan cover page includes the company name,
"Internet Marketing Action Plan," your full name, current date
M.6. your Internet Marketing Action Plan includes a brief summary of an
implementation plan for tasks
M.7. your Internet Marketing Action Plan includes a brief summary of an
implementation plan for a timetable
M.8. your Internet Marketing Action Plan includes a brief summary of an
implementation plan for a budget
M.9. your Internet Marketing Action Plan includes a brief summary of an
implementation plan of "Our Web Presence"
M.10. your Internet Marketing Action Plan includes a brief summary of an
implementation plan of how to expand the company's internet presence
M.11. your Internet Marketing Action Plan includes an Internet Marketing Planning
Checklist

								
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