Sponsorship – Example

							                                                   Local Institute Manual

                                                           General                                                    74-1
                                               Sponsorship - Example                                                   1 of 2



Sponsorship – Example

Name of event / function   Pantomime
Organiser                  xxx xxx: Social Events
Date / year                December – June lead time needed
Category                   Family
Target sponsor             Solicitor / DOE / Banks

No.     Cost       Purpose           Sponsor                 Previous year sponsor       Will they do it Future sponsors
Reached                              Package                 amount                      again
                                                             Name           Amount
400                Pre show          10 free tickets for     xyz solicitors £500         Probably –
                   refreshments      sponsor partners        – John Smith                own staff look
                                                                                         forward to
                                                                                         attending
                   Goodie bags       Access to children                   Replaces                        DOE need lead
                   from Santa with   – their target                       some cost of                    time to arrange
                   Road Safety       audience. Close                      Santa gifts
                   freebies          alliance with ABI
                                     and Insurance
                                     Company adverts
                   Again freebies    Banks interested                                                     Interest expressed
                   for kids          in reaching young                                                    by PQR
                                     investors                                                            Recruitment
Sponsorship

Name of event /                              Target Sponsors -                    Category -
function                                     Insurance employers, Local           Social, educational,
                                             business people, Family /            Charitable,
Organiser                                    Friends, Career teachers /           Information delivery,
Date / year                                  colleagues, Insurance Brokers /      Raffle / Tambola
                                             other intermediaries, Solicitors,
Category                                     Loss Adjusters, Recruitment
                                             agencies, Major stores (Tesco /
Target sponsor                               Curry’s / Argos etc)

No.     Cost      Purpose   Sponsor   Previous year sponsor         Will they do it Future sponsors
Reached                     Package   amount                        again
                                      Name           Amount