Early in the game, raising nuggets
awareness by example Acquisition done March Networks. “We are extremely
pleased to be recognized for our suc-
Netistix Technologies Corp. is now
cess in this high-growth sector and
officially the property of BSM Tech-
While working out the marketing anticipate increasing our retail vertical
nologies, the acquisition of the Ottawa-
strategy, Mr. Rudyk was ap- market share in 2008, both in North
based company having been finalized
America and in other target markets.”
proached by one of the
over the holidays. The deal, which was
first announced in late October, saw
More than 100 retail organizations use Big deal from pard
mentioned he had a March’s analytic tools and IP video Water and wastewater treatment sys-
BSM acquire all outstanding shares of
solutions to prevent losses, mitigate tems maker Seprotech Systems Inc.
ROBERT JANELLE blog. Curious, Mr.
Rudyk asked how
Netistix for about 7.14 million com-
risk, enhance security and improve receives its first large order through
mon shares of Woodbridge, Ont.-based
many readers the blog had overall store performance. Such tech- its new partner in Mexico, Evans
BSM, priced at $0.14 per share. “We
and who they were. The programmer nologies are integral to reducing in- Power Equipment. The 7.75-mil-
are pleased to have concluded the ac-
replied that there were 600 regular ternal theft, organized crime and other lion-peso ($728,000) deal with an
quisition of Netistix Technologies,”
he lead-up to Apple’s release of subscribers, mostly Microsoft archi- sources of inventory shrinkage, which unspecified Mexican real estate de-
states Nick Cirella, CEO of BSM. “To-
the iPhone last year saw plenty tects and developers. cost US retailers an estimated $42 bil- veloper, will earn Seprotech over
gether with our earlier acquisition of
of hype, but also its share of “If there were 600 people we need- lion a year. $72,000 in equipment royalties,
SecTrack, this positions BSM among
pre-release criticism. Months before ed to reach, these were them,” says as well as payment for engineer-
the world leaders in Fleet Management
the device hit stores, Microsoft CEO Mr. Rudyk. ing, management and sales support
Product Suites.” Netistix is the devel-
Steve Ballmer was out in the media So rather than aiming for tradition- expenses. “We are very encouraged
oper of FleetPulse, a wireless fleet
chastising the device as being bad for al media coverage, Databeacon was by this early success with a major
management system which provides
developer. It is very important to
business users. able to build its buzz by having ac-
Needless to say, this upset many cess to independent developers who
operators with such services as fuel
usage monitoring, safety management
Bang & Olufsen deal have an installed base to promote
in the Mac community. One of those happened to publish their thoughts on Wi-LAN is licencing its V-chip sales and this project will serve as
and GPS tracking.
people was Alykhan Jetha, CEO of the web. technology to Denmark’s Bang & a reference site for Seprotech’s wa-
Marketcircle, a This was a les- Olufsen, a major supplier of high- ter treatment solutions in Mexico,”
Markham, Ontar- “Not to use social son he kept in end consumer electronics. “We are
very pleased that Bang & Olufsen,
says Martin Hauschild, president
and CEO of Seprotech. “Clean wa-
io-based software mind when he
ﬁrm that develops media channels is founded his own No. 2 a marquee manufacturer of home ter is a vital requisite to Mexico’s
business produc- not to do marketing PR ﬁrm a short March Networks is ranked the second entertainment products, has negoti-
ated licence agreements for our V-
economic boom and the need for
water treatment solutions remains
tivity applications largest supplier of video surveillance
for Apple comput- in the 21st century.” time later. After
setting up shop equipment to the North American retail chip patents,” says Wi-LAN V-chip strong throughout Latin America.
ers. in Almonte, he market. A report from IMS Research president Najmul Siddiqui “Our The sales channels opened through
Like many modern companies, Mar- discovered that Ottawa’s technology identifies the Ottawa company as one V-chip licensing team generated sig- Evans’ network of over 400 offic-
ketcircle keeps a corporate blog, giv- sector was not taking advantage of the of three providers each with a 6% of nificant momentum in 2007 and we es and manufacturing sites would
ing Mr. Jetha an immediate soap box new media tools that were available. the $437 million video surveillance expect this momentum to continue have otherwise taken us years to
to mount and respond to Mr. Ballmer’s “Nobody in Ottawa was blogging, equipment market, which is expected in 2008.” Bang & Olufsen is licens- develop.” Last July, Seprotech an-
criticisms. had RSS feeds or podcasts,” he says. to grow to $586.4 million in three ing the patents on a running-royalty nounced it was entering into a part-
So on April 20 Mr. Jetha posted a re- To rectify the situation, Mr. Rudyk years. “Our efforts to engage with our and has agreed to make retroactive nership with Guadalajara-based Ev-
buttal, listing the many ways in which contacted Ottawa Centre for Research customers and respond to their needs payments for past, unlicensed use of ans Power to manufacture, sell and
the iPhone is an ideal device for small and Innovation CEO Jeffrey Dale helped us develop leading retail solu- the patents. Wi-LAN has now signed distribute its pre-engineered water
businesses and accused Microsoft of about starting a podcast, titled OCRI tions that have proven both reliable and 117 licence agreements for its V-chip and wastewater treatment solutions
launching a FUD (fear, uncertainty Radio, as a way to lead by example. highly effective in some of the largest patents, the television parental con- throughout Mexico and the broader
and doubt) campaign. Market2world continues to lead by retail deployments in North America,” trols technology which the company North American market.
While the post certainly got Mr. example. Its web site [www.market- says Peter Strom, president and CEO, acquired six months ago. More, see Nuggets, page 8
Jetha’s thoughts off his chest, it served 2world.com] contains the usual com-
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a second purpose: marketing! pany mission statement, biographi-
His response was picked up by cal information and contact info. But
other blogs, which had links pointing the home page also shows the most
back to the Marketcircle site and even recent blog posts from Mr. Rudyk
scored some mainstream media atten- and the rest of his staff writing about FIND THEM WITH S.i.SYSTEMS!
tion with Macworld running a news marketing and providing commen-
brief on their site tary on the local MORE OPPORTUNITIES.
Matching I.T. Consultants to new contract opportunities is our #1 job. We entertain hundreds of contract opportunities
about the posting.
However, all the
Ottawa’s technology tech scene. share “We try to
each month. Visit our website to view current consultant opportunities.
publicity the com- sector was not taking what we learn as CLIENT MARKETING.
pany gained from
a single blog post
advantage of the we ﬁgure it out,”
says Mr. Rudyk.
We are professionals working with professionals. Our clients seek quality, skilled, incorporated IT consultants. We use a
proactive marketing strategy to introduce you to our client base. Before your contract is up, we are looking for new
didn’t happen en- new media tools Beyond just opportunities or negotiating a renewal on your behalf!
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There was help
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We want to meet you so that we can better understand your career goals, skills and working preferences. We will work
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was the PR team who encouraged Mr. the use of new tools, market2world is While under contract with S.i. Systems, you will be covered for General Liability and Errors and Omissions insurance!
Jetha to put his complaints about Mr. able to mount PR campaigns for com-
Ballmer’s remarks into a blog post and panies in Europe without ever seeing
S.i. Systems will email you new contract opportunities in your city. Use this to your advantage to stay of top on new
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Our Account Executives and Recruiters are available and easy to reach. We make consulting easy, providing a business
Mr. Rudyk ﬁrst discovered the mar- “Not to use those channels is not to relationship with a personal touch to each and every consultant. If you do ever have any workplace concerns or issues,
keting potential of the blogosphere do marketing in the 21st century,” says our staff is accessible to help facilitate a resolution.
while working at Databeacon in (later Mr. Rudyk. Visit WWW.SISYSTEMS.COM TODAY TO BECOME PART OF OUR NETWORK
acquired by Cognos which was then Bob Janelle is a freelance journal- Apply to any of the contract positions listed there, or post your resume directly to our online database.
acquired by IBM) in 2004. The com- ist who has plied his trade at the Citi- WE MAKE THE MATCH - GUARANTEED!
pany was in the process of porting one zen and Kingston’s Whig-Standard.
of their enterprise applications to Mi- A bilingual grad of Algonquin’s J-
w w w .s i s y s t e m s .c o m
crosoft’s .NET framework and learned School, where he won awards for both Ottawa 613.786.3290 • Calgary 403.264.4343 • Edmonton 780.424.3999
that this would be the ﬁrst enterprise writing and photography, he is a self-
app to fully use the framework. confessed video game addict.
Vancouver 604.669.1387 • Toronto 416.485.8001
www.nationalcapitalscan.ca February 2008 7