Handout Informational Technology and Online Marketing at your

							Handout: Informational Technology and Online Marketing at your Fingertips
Search Engines

Tips to ensure your business show up on the yahoo, goggle, and msn Directories

      Start by searching for your business online.
           o Search your doctor’s name
           o Search on the maps sections of goggle.com and msn.com

      Most search directories allow you to edit the listings
         o Select any options that states “Edit listing” or “I’m the business owner.
         o Make sure you update your listing to make you more appealing than current
              listings
                    Use a nice quote that appeals to customers:
                          “We treat from toddlers to the elderly”
                          “We offer same or next day appointments”
                    Get creative: Upload a picture.
                    List your website address and business hours

      Update your website keywords and tags.
          o Ask your webmaster to see if you have used keywords or tags.

      Yahoo, msn, and goggle will allow you to submit your own website to be indexed for
       searches.
          o Search online: How to submit website to _______(example: goggle or msn)
          o To submit to Google link:
             http://www.google.com/submityourcontent/index.html
          o To submit to MSN Link: http://search.live.com/docs/submit.aspx
          o To submit to Yahoo Link: http://search.yahoo.com/info/submit.html

Ads and Coupons

      Gogle.com has a good coupons feature to enable on your listing for businesses on
       the maps section as well as an ad service.
      Facebook.com has created an Ad service customizable to specific demographics and
       locations. For example set your ads to show within a 30 miles radius of your location
       for men over 30 with athletic keywords or cookies already in their profile or
       computer. Link: http://www.facebook.com/advertising/



Maps and Business directories
       Search your business online on the maps section of major search engines like goggle
        or msn. Most services allow you to claim the listing, and edit it as the business owner.
           o Update your location.
           o Upload a picture of your business
           o Update business hours and forms of payment
           o Make your listing different than what is out there

Blogs

       Create a blog with news about podiatry, medicine and news about your office.
            o Go to www.wordpress.com or www.blogger.com to create a free blog
                account
       A blog will greatly increase your listing on search engines and allow you to increase
        your rating, making you show up at the top of the searches.
       Include your office information on the about section of your blog.
       Visit examples of blogs:
            o www.aspma.wordpress.com
            o www.healthyfeet.wordpress.com
       Keep your blogs fresh by constantly updating the content.

Social Networks

       Add your business to Facebook.com and myspace.com
           o Why not? even APMA is on facebook
                   Example of MySpace page: www.myspace.com/healthyfeet
       Make it your business page
           o Upload pictures related to your office or podiatry
           o Market to those around your community
       Post videos and bulletins on anything related to feet.

Yellowpages.com

       Search for your business on www.yellowpages.com
           o Claim the business listing as yours, then update any information
           o Include your office hours
           o Include any pictures to attract extra attention to your listing.


Links of examples

       www.santarosafootandankle.com
       www.myspace.com/healthyfeet
       Blog for Dr. Hollander: www.myhealthyfeet.wordpress.com