It was the
other way around
maybe in the past,
Lotus returns to Indy,
In a roundabout way
A half-century after Colin Chapman’s
green and yellow cars conquered the
but it was the first Indy 500, the Lotus colors are back. It’s
race, the beginning ‘‘ just a marketing association with KV
Racing for now, but another Kevin
of a new challenge michael
Kalkhoven company – Cosworth – is also
for me. Chaser, not chased working with Lotus on production cars...
compelling storyline in victory circle as
Will Power celebrated his comeback from
last year’s injuries with a decisive late
surge to victory – all combined to launch
the series on a promising note.
Adding to the sense of progress, the
audience for Versus’ cable broadcast was
up 76 percent from last year’s IndyCar
opener, attracting 411,000 viewers.
Subsequent settlement of the network’s
long dispute with DirecTV spurred hope
of more significant gains down the road.
The momentum dissipated a little two
weeks later in St. Petersburg, when the
series was bitten by the weather bug as a
massive storm forced postponement of its
race – at the cost of one of its precious few
airdates on ABC. But the encouragingly
strong crowd that returned on Monday,