consumer that creates a proﬁle, Allergan will
: Allergan, the maker of Botox Cosmetic, donate $25 to charity.
launched the “My expressions of kindness” The consumer can select one of three
cause campaign on March 25. The company is groups to receive the donation: Make It Right,
encouraging consumers to post stories of kind which builds affordable homes for working
acts and proﬁles online to aid charities. class families in New Orleans; Dress for Suc-
Allergan worked with In Touch Advertis- cess, which provides professional attire to
ing on the program’s online and social media economically disadvantaged women seeking
components, which will run until June 30. work; or Children’s Action Network, which
“We have learned that many patients who works to improve conditions for children in
are treated with Botox are actively involved in foster care and ﬁnd them adoptive homes.
philanthropic causes that beneﬁt community The effort targets women and men who
development, women’s empowerment and have been treated with Botox, or are consider-
the… welfare of children,” said Kellie Lao, ing seeing a physician to discuss treatment. Its
manager of corporate communications at Aller- goal is customer retention, Lao said. for Allergan. Singer Vanessa Williams, author
gan, in an e-mail. “We recognized an opportu- Although Botox is best known for treating Vicki Iovine, actress Virginia Madsen and
nity to help our customers do something good facial wrinkles, it also has other uses. Last gymnast Nadia Comaneci will also serve as
for the community in a meaningful way.” month, the Food and Drug Administration campaign ambassadors. Each has a proﬁle
The brand is encouraging consumers to approved Botox’s use for treating muscle on the Web site.
visit the campaign Web site, ExpressKind- spasms in the elbow, wrist and ﬁngers. Allergan is also using Facebook and Twit-
nessCampaign.com, to create a proﬁle and Television personality Didiayer Snyder ter to promote the effort. Chandler Chicco
write about kind acts of their own. For every will lead the online fundraising campaign Agency is managing media relations.
: The Travel Channel launched a mobile
initiative on March 29 on the MyTown
iPhone app promoting upcoming episodes
of its show Food Wars.
The network is running mobile ads on the
application, which was created by Booyah, an : Seattle-based direct agency Hacker Group practice is really going to grow with the new
interactive entertainment ﬁrm. The app allows introduced a health insurance unit on March healthcare legislation and the tremendous
consumers to virtually “buy” their favorite 29. The HealthHG practice is led by Jill Kauf- focus on wellness,” she said. : Quad/Graphics will begin printing ﬁve of
real-world businesses, then charge others for man, VP of account services, and Tom Reid, The agency also plans to display its knowl- Hearst Ma