The Five Best Ways To Go Green on a Print Project

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                                                                       wind power
                                                             FEATURE
                                                                       Premium Color Group
                                                                       continued from page 1


                                                             power logo and the FSC-certified mark on their printed
                                                             products. “It’s a great marketing tool,” he added.

                                                             How it Works
                                                             Premium Color Group buys its Renewable Energy
                                                             Credits (REC) from Boulder, Colo.-based Renewable
                                                             Choice Energy.

                                                             According to Renewable Choice Energy, a renewable
                                                             energy credit (sometimes referred to as a renewable
                                                             energy certificate or “greentag”) is an environmental
                                                             commodity that represents the added value, environ-
                                                             mental benefits and cost of renewable energy above
                                                             conventional methods of producing electricity, namely
                                                             burning coal and natural gas. RECs help wind farms
                                                             and other renewable energy facilities grow by making
                                                             them more financially viable, thereby incentivizing
                                                             development.

                                                             Renewable energy facilities generate RECs when they
                                                             produce electricity. Purchasing these credits is the                                         tion and help fund renewable energy
                                                             widely accepted way to reduce the environmental footprint of your electricity consump-       development. Purchasing RECs at the
                                                                                                                                                          same quantity as your electricity consump-
                                                                                                                                                          tion guarantees that the energy you use is
                                                                                                                                                          added to the power grid from a renewable
                                                               The Five Best Ways To Go Green on a Print Project                                          energy facility and supports the further
                                                                                                                                                          development of these facilities.
                                                               According to Ben Grossman, Grossman Marketing Group, a Renewable Choice client,
                                                               beyond buildings and employee travel, basic operations within the printing industry
                                                                                                                                                          Renewable Choice RECs are tracked and
                                                               can contribute to a company’s environmental impact. Grossman suggested some
                                                                                                                                                          certified by the leading national third-
                                                               effective ways to green a project.
                                                                                                                                                          party REC auditing organization, Green-e
PRINTING NEWS, MONDAY, March 15, 2010 www.printingnews.com




                                                                                                                                                          Energy (a program of the not-for-profit
                                                               1. Use renewable energy, such as wind power, in the production process—manu-
                                                                                                                                                          Center for Resource Solutions) which
                                                               facturing of all kinds, including the creation of collateral, requires large amounts of
                                                                                                                                                          guarantees they are not double-counted.
                                                               electricity, traditionally produced by fossil fuel-powered generators. The combustion
                                                                                                                                                          The company designed a Printing
                                                               of fossil fuels creates carbon dioxide and other greenhouse gases that contribute
                                                                                                                                                          Program Guide with printers in mind and
                                                               to global warming. Therefore, one of most effective ways to address the environ-
                                                                                                               
				
DOCUMENT INFO
Description: Use renewable energy, such as wind power, in the production process - manufacturing of all kinds, including the creation of collateral, requires large amounts of electricity, traditionally produced by fossil fuel-powered generators. The combustion of fossil fuels creates carbon dioxide and other greenhouse gases that contribute to global warming.
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