Dell is offered up again and again in the number one example of customized manufacturing done right and done successfully. Shortly after its founding in 1984, Dell began what it calls a configure-to-order approach to manufacturing. The computer company lets customers customize their own computers on the Dell Web site. Buyers select how much memory and disk space they desire and the resulting computer is manufactured and shipped to them. The approach has helped the computer maker see skyrocket growth. Around two years ago, company executives sought a way to offer customers a broader Edge Pro product line with more options than in the former product line. "Modularity" is the word that Mike Shipulski, engineering manager at Hypertherm, uses to describe his company's new manufacturing model. Hypertherm followed the personal computer model when redesigning its own CNC cutter, Shipulski said.