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FRONT OFFICE Green Strategies Are a Go O F T E N , the financial strain of a reces- batteries, cellphones, and CDs/DVDs by dropping sion puts good ideas on the back burner. them off at a kiosk. The program also includes a Fortunately, for the green movement Tech Trade-In initiative, enabling customers to trade that’s not so. While going green is a in certain used electronics for a gift card. Customers responsible business practice, many companies are can even have an old appliance hauled away for free motivated to pursue sustainable initiatives because when a replacement Best Buy appliance is delivered. they cut costs. Whether a customer is motivated to recycle or save One of the tenets of the green movement is to money, Best Buy has a plan to get that customer’s leave a smaller footprint, which encourages organi- business by getting her into the store. zations to be less wasteful. According At Trader Joe’s, where my wife and I do most of to our cover story, “Going Green, Sav- our grocery shopping, customers are encouraged to ing Green” (page 18), by Assistant bring their own reusable grocery bags or used paper Editor Lauren McKay, this means bags. Anyone who does so earns a chance to win a reducing both operating and capital free insulated-cooler bag in one of the store’s fre- expenditures, reducing reliance on quent drawings. The insulated bag is a great product; both energy and hardware. in fact, we’ve already bought one—and I expect Wild by Nature, a natural-food many other customers have as well—but we con- store based in New York, states on its tinue to bring our own reusable and used paper bags Web site that “the production of food into the store anyway. should support life, promote well- Trader Joe’s knows that green-minded people tend to be socially responsible, so it has developed an IF WE FOCUS SOLELY ON OUR APPETITES A
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