The Cisco Digital Media Manager establishes central management for the publishing of digital content, which is broadcast through a Cisco digital media player connected to individual flat-screen TVs on our local area network (see Table 1). The digital initiatives librarian is designated to back up both the PSC and IGLT On a weekly basis, two library personnel and one IT staff member are directly involved with the digital signs; however, the amount of time spent varies according to the number of new signs that need to be created.
by Kendall Larson and Allison Quam Ubiquitous sign and media saturation has challenged us to design and maintain effective signage that is conspicuous and commands a moment of attention. 36 | APRIL 2010 » www.infotoday.com COMPUTERS IN LIBRARIES the modernization of signs: a library leads the way to networked digital signage L ike the 1970s rock group Five Man Electrical Band said, “Sign, sign, everywhere a sign.” Whether the average person views 300 marketing messages a day or 3,000, advertisements are commonplace and prevalent. At Winona State University’s Krueger Library, where Kendall Larson is an associate professor and Allison Quam is an assistant professor, informational and directional signs are an essential part of the interior space. Yet the ubiqui- tous sign and media saturation has challenged us to design and maintain effective signage that is conspicuous and com- mands a moment of attention. The Evolution of Library Signs Figure 1: An example of one of the library slide templates The story of signs at Krueger Library is one that will bear a significant resemblance to that of many other libraries. setting that included but was not limited to the library. As a Over the past 5 years, the sign evolution has progressed ex- result of these discussions, in the fall of 2009 the university ponentially—from ephemeral paper signs to PowerPoint implemented a centrally coordinated digital signage system. slideshows to, most recently, networked digital signage. We The first participants included the library, the College of Sci- experimented with homegrown approaches to conveying in- ence and Engineering, the College of Business, Kryszko Com- formation digitally. We created simple PowerPoint slideshows, mons (Student Union), Winona State University (WSU) Ca- showcasing library services and resources, which we displayed reer Services, and Information Technology. on a monitor connected to a laptop on a podium. The Power- Point slideshow evolved to the use of iMovie videos, with both How We Did It: Networked Digital Signage slideshow and videos burned to DVDs that were playe
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