A Call for Change by ProQuest

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									editor’s note
sniffing out new ideas 7


                                                                                        fact is that not even steep discounts incite consumers to stock up on shoes they
                                                                                        do not need in the dead of winter. Price is not the deciding factor here. In our
 A Call for Change                                                                      new economic reality, consumers are hanging on to every last discretional dollar
                                                                                        before committing to any purchase he or she absolutely wants and needs.
                                    FOLLOW THIS TRAIL of broken logic:                     Since we humans are often resistant to dramatic change, Liberge suggests
                                    Many wholesalers offer financial incentives          bringing in a small portion of merchandise later to see if a better margin can
                                    for retailers to commit to orders early. This       be obtained. A little hard data might go a long way in convincing all parties
                                    enables wholesalers to obtain capital to get to     that this kind of change can be good.
                                    the front of the line with their factories. Thus,      Speaking of change, I encourage you to read publisher Caroline Diaco’s in-
                                    spring merchandise begins landing on shelves        sightful Op-Ped piece on our changing trade show landscape (p. 8). Trade shows
                                    as early as January, where it then gathers dust,    as we have known them in size and scope may be changed forever. While our in-
                                    consumers having shifted to a buy 
								
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