The Ingredients For a Successful Online Banner Ad Campaign
By Sandy Ingram
Unfortunately, a successful banner ad campaign, will require an investment. You can determine
what your monthly budget should be and purchase ad space according. The lower the budget, the
longer it will take before web surfers will come to recognize your brand/banner on sight.
In order to create familiarity in your banner advertising, you must, standardize your banners,
using certain colors, images, logos, slogans, or fonts. Once you set the standards for your small
banner campaign, purchase targeted ad space. It does not have to cost a small fortune to create a
successful ad banner campaign, over a long period of time.
However, it will take planning.
Determine, how you want your banners to feel and look. Then determine, what you want your
banner to accomplish. Do you want to increase popularity, or increase leads? Do you want to
create a buzz, or offer a great deal? Due you want visitors email address, or do you want to make
a quick sale? (much harder to do)
A Banner is like a sales person. It represents you, and your service, or product. Like any sales
person, the more you come in contact with a potential buyer, the better your odds are, of making
Consistency is key.
Where ever you decide to place your banners, be sure that you continue to be seen by visitors for
months to come. It takes time to build a solid relationship with potential buyers. It does not
happen over night.
The more clever your banners, the better. Memorable, is what you are looking for.
When web surfers, keep, seeing your banner over and over again, over a long period of time, and
they have a need for the service or product, eventually, they will purchase.
This is why it is important to make sure that, all, of your banners have the same look, colors,
slogan, fonts, etc., included.
This is how you brand a product. You can brand a product using symbols, signs, colors, or a
slogan. Because you may not have hundreds of thousands of dollars, to brand your product or
service, you can still get a piece of the pie, by being consistent, with your banner marketing, in
your particular niche, over a long period of time.
Sandy Ingram, creates and designs, professional, flash banners for online ad campaigns, affiliate
programs, and websites. View the online gallery at: http://www.taxeswilltravel.com/flash-
banners-created.htm - visit often, new banners are added weekly. You can send your URL
address, and receive a free consultation for an online banner campaign design.