"OTA NEWS OTA Annual Fund campaign gets under way"
14 OTA N E W S OTA Annual Fund campaign gets under way O TA’s Annual annual fund encouraged to review the Annual Fund provides campaign are Fund campaign materials and resources for volunteers from OTA consider how they can help OTA much of OTA’s public member companies reach its goals in 2006. For more policy, media relations, who serve on the information or to make a pledge, and consumer Host Committee. contact Laura Stravino at OTA outreach work. The This committee is convened annually to Continued on Page 19 OTA 2006 Annual Fund campaign, provide guidance to “Evolving the Organic staff and to conduct Agenda,” launches this outreach calls during Onward OTA! month. The slogan reflects OTA’s ambitious goals for January and February to secure financial pledges from A s part of the reflection on what the association has achieved over its first 20 years and the organic business community and businesses that support OTA’s goals. Serving on the 2006 campaign where it is going next, OTA has for the association in 2006 and adopted a vision statement and beyond. committee are: Co-Chairs Debra Boyle (SunOpta, Inc.) and Eric revised its mission statement. OTA would like to see government agricultural policy shift Newman (Organic Valley/CROPP OTA’ S V ISION : more in favor of organic production Cooperative, Inc.); Hélène Bouvier Organic products are a significant methods. Central to OTA’s work in (Minnewashta Valley Organics part of everyday life, enhancing the coming year are refining and Canada, Inc.), Bob Burke (Natural people’s lives and the advocating an Organic Title in the Products Consulting Institute), environment. 2007 Farm Bill. OTA’s public and Dave Gagnon (OTA), Nancy This vision statement paints a media relations work will focus on Hirshberg (Stonyfield Farm, Inc.), vibrant image of the future and garnering broad support for its Dale Kamibayashi (Ceres Organics), OTA’s aspirations for organic policy agenda and expanding Ron Lautrup (United Natural agriculture and products. The consumer interest in the full range Foods, Inc.), Gene Louden (Dovex vision will be part of the of organic products available. OTA’s Marketing Company, LLC), Pauline framework used over the next presence in Canada will also expand McKee (Wholesome Sweeteners, several years by the association in in 2006 to support the Inc.), Rick Moller (Tree of Life, setting its strategic goals. implementation of the new national Inc.), Kelly Monaghan (Ash Street organic standards and provide Enterprises), Jeff Rakity (Moore OTA’ S M ISSION : information to government, the Ingredients), Julia Sabin (Smucker To promote and protect the trade, and the public about the Quality Beverages, Inc.) and growth of organic trade to benefit vibrant Canadian organic sector. Michelle Sayers (Kehe Food the environment, farmers, the In 2006, OTA seeks to meet or Distributors). public and the economy. exceed the more than $535,000 OTA members, along with other This revised mission statement raised in 2005. Assisting with the organic industry supporters, are emphasizes OTA’s central purpose and fundamental reason for existence. The mission guides the LOOKING BACK association in its day-to-day work, helping it set priorities and T HE OTA ANNUAL REPORT TO MEMBERS for the 2005 fiscal year (July 1, 2004- June 30, 2005) is now available as a pdf document on the members-only pages of OTA’s web site. Log in and program focus. OTA looks forward to visit http://www.ota.com/m/publications/annual.html to read fiscal year providing a voice and leadership highlights relating to: OTA’s Public Relations and Marketing of Organic; for the organic business Organic Business, Promotion, Education and Networking; and Public community for many more years Policy and Standards. Also included is the FY05 membership profile, to come. And, with the continued financial summary and contributions, Board of Directors and staff lists, support of its members, OTA is and a joint letter from the Executive Director and Board President. To likely to see its vision become a receive a printout of the file, contact Tessa Young at email@example.com. reality within its next 20 years! THE ORGANIC REPORT • DECEMBER 2005 19 OTA N E W S Continued from Page 14 recall and contamination; personal business capabilities. and advertising liability; If you really want your company (firstname.lastname@example.org; 413-774-7511, management and employment to stand out, advertising in The Ext. 23) or visit the OTA web site practices liability; automobile Organic Pages Online is very and click on “About OTA”. liability; workers’ compensation; affordable, and guarantees that your equipment breakdown; and spoilage listing will always float to the top of CELEBRATING ORGANIC and stock loss. all search results. For rates, go to OTA’s 2006 Organic Industry Additionally, OTA has partnered www.theoganicpages.com and you Reception in Anaheim, co-hosted by with Hertz Rent a Car to offer can upload standard size banner ads New Hope Natural Media, will be members worldwide discounts on and search results ads at the same held March 23 at the Anaheim business and leisure vehicle rentals, time you place your order. For Convention Center in Anaheim, up to 20 percent off the standard questions or concerns about your CA. This popular, annual event rates. OTA is also finalizing listing, contact Dan Pratt, OTA celebrates OTA’s accomplishments negotiations to offer members Directory Coordinator and honors investors in its Annual discounted no-contract merchant (email@example.com; 413-774-7511, Fund campaign. accounts for accepting credit card Ext. 13). All OTA 2006 investors receive payments in-person, through the complimentary tickets to the phone, or over the Internet. Other UPDATE ON OTA’S REDESIGN reception. Some tickets are also affinity program opportunities are This fall OTA was excited to launch available for purchase. Members pay being investigated and will be a Leadership Development Program only $55 through March 3, or $65 developed over the coming months. to support the association’s current after that date. For more Remember, OTA continues to and future member volunteers. On information, go to the “Upcoming offer the following services: Oct. 19, a preliminary “Town Hall” Events” section of www.ota.com or • Discounted subscription rates on conference call educated members contact Amy Watts (firstname.lastname@example.org; Women’s Wear Daily, Supermarket about the leadership roles available 413-774-7511, Ext. 30). News, and Daily News Record from in the member forum and task force Fairchild Publications system. BENEFITS OF BELONGING • Discounted job postings at Green Over 60 people participated in Over 150 members helped OTA Dream Jobs this informational session hosted by evaluate its existing and potential • Discounted conferencing OTA’s executive director and board benefit programs through communication services through representatives. A follow-up web- Premiere Global Services completion of an affinity poll based seminar was held on Nov. 1 launched in May 2005. Based on the • Discounted 401(K) retirement plans for members interested in taking on in collaboration with ExpertPlan. results of that poll, OTA is the role of forum facilitator for any developing additional programs that For more information, log in to of OTA’s 15 proposed member provide business and professional the members-only pages of forums. This training featured guest services to OTA members at special www.ota.com and visit the Member expert Cliff Figallo, president of rates and terms of service. Benefits section, or contact Tessa SociAlchemy, a pioneer and OTA is especially excited to Young, Membership and Special innovator in facilitating online announce a partnership with Events Coordinator (413-774-7511, conversation. The 90-minute Diversified Risk Insurance Brokers Ext. 28; email@example.com). session provided participants with to develop and manage a specific information on OTA comprehensive insurance program— WEARING 2 (OR MORE) HATS? member forums, and described tools a service that many members have In the ongoing effort to enhance for sustaining vibrant online asked for. This collaboration will member benefits, OTA is pleased to communities. OTA staff—who will offer members an extensive array of announce that all listing options in co-lead the forums with member insurance products and risk The Organic Pages Online will be free volunteers—also participated in management consultative services at of charge to all members, effective both of these sessions. the best possible rates. Various immediately. Now you can list your An additional OTA leadership coverages are being developed based business in more than one business development session for members on OTA members’ unique risk type, add additional key words or interested in chairing task forces will factors. These include: general and brand names at no additional cost. be held Dec. 7 at 1 p.m. EST. Any products liability, including bodily OTA asks only that changes to your injury, property damage, product listing reflect your actual, current Continued on Page 20 DECEMBER 2005 • THE ORGANIC REPORT 20 OTA NEWS sessions, log into the members-only which forums they’d like to Continued from Page 19 pages of OTA’s website and visit the participate in. The form is available member communities pages, or at: http://www.ota.com/m/ member interested in acting as a contact Marissa Potter (413-774- skillsandinterest.html. Or, contact forum facilitator or task force chair 7511, Ext. 31; firstname.lastname@example.org). Tessa Young (413-774-7511, Ext. must complete the associated Meanwhile, OTA encourages all 28; email@example.com). development session. To receive a members to complete a “Skills and free recording from any of the Interest Bank” form and to indicate IN A P P R E C I AT I O N On Dec. 31, the following committees will officially dissolve as part of OTA’s transition to the new task force and member forum system. Thank you to those who have served on the committees during their final terms. ETHICS COMMITTEE Joseph Lombardi, QAC ACCREDITATION Dennis Blank, Organic Business News National Starch Food Innovation SUBCOMMITTEE Katherine DiMatteo, OTA Grace Marroquin, Marroquin International *Harriet Behar, Sweet Earth Farm Heather Ganske, SunRich, Inc. Organic Commodity Services Inc. Lynn S., Coody, Suki Kramer, Suki, Inc. Brian McElroy, Organic Agsystems Consulting California Certified Organic Farmers Bu Nygrens, Veritable Vegetable Judith Gillan, Hal Shenson, Nature's SunGrown Foods, Inc. P. Marc Schwartz, Org Devas The New England Small Farm Institute Joseph Smillie, John Stalker, Weetabix of Canada Elizabeth Henderson, Quality Assurance International NOFA-NY Certified Organic, LLC GOVERNMENT AFFAIRS Joseph J. Stern, SunOpta Fruit Group James A. Riddle, Organic Independents Debbie Boyle, SunOpta, Inc. Kelly Taylor, Deere & Company Lynn Clarkson, Clarkson Grain Co., Inc. Sheldon Weinberg, Weinberg & Associates QAC CERTIFICATION Dave DeCou, MARKETING COMIMITTEE SUBCOMMITTEE Organic Materials Review Institute Emily Brown Rosen, Tierry Boyer, Conseil des appellations Katherine DiMatteo, OTA agroalimentaires du Quebec Organic Research Associates Diane Joy Goodman, Diane Joy Goodman Craig Carson, Dovex Marketing Company, LLC Lynn S. Coody, Organic Agsystems Consulting Organic Industry Consultant Dave DeCou, Laura Coblentz, Wild Oats Markets, Inc. Bob Gray, OTA Representative Organic Materials Review Institute in Washington, D.C. Susan Futrell, One Backyard Dave Engel, Nature's International Steve Jacobson, New Chapter, Inc. Ellen Holton, Quality Assurance International Certification Services George Kalogridis, George's Organics Sonya Kugler, Natural Needs, Inc. Brian McElroy, Mark Lipson and Brise Tencer, Organic Todd Linsky, Grimmway Farms California Certified Organic Farmers Farming Research Foundation Chuck Marcy, Marcy & Partners Miles McEvoy, Washington State Department Phil, Margolis, Neshaminy Valley Theresa Marquez, of Agriculture Organic Food Natural Foods Distributor, Ltd. Organic Valley/CROPP Cooperative, Inc. Leslie McKinnon, Mark Retzloff, Aurora Organic Dairy Maria Morgan, Small Planet Foods, Inc. Texas Department of Agriculture Richard D. Siegel, Maureen Putman, Hain Celestial Group Marty Mesh, Quality Certification Services Richard D. Siegel Law Offices Bob Salegna, Petaluma Poultry Processors *Leslie Zuck, Pennsylvania Certified Organic Margaret Wittenberg, Michael I. Sencer, Hidden Villa Ranch QAC DISTRIBUTION Whole Foods Market, Inc. SUBCOMMITTEE QUALITY ASSURANCE Debbie Boyle, SunOpta, Inc. INTERNATIONAL RELATIONS COMMITTEE (QAC) Luis Acuña, CF Fresh John Clough, Garden Spot Distributors The QAC is comprised of the chairs, noted Morty Cohen, Falcon Trading Company, Inc. Daniel Burke, Pacific Soybean & Grain below with an asterisk, of each of its Katherine DiMatteo, OTA subcommittees. In addition to serving as Dave DeCou, chair of the QAC, Phil Margolis (Neshaminy Organic Materials Review Institute Dominic Dyer, Food & Drink Federation Valley Natural Foods Distributor, Ltd.) served Diane Dempster, Charlie's Produce Edward Field, Natural Merchants in an ex-officio capacity on all of the Sue Futrell, One Backyard Don Gaidano, WhiteWave Foods subcommittees. Ron Lautrup, United Natural Foods, Inc. Shashank Goel, Ambootia/Kopili Organic Tea Randy Lindberg, Nature's Best Eckhart Kiesel, Rapunzel Pure Organics, Inc. THE ORGANIC REPORT • DECEMBER 2005 21 *Phil Margolis, Neshaminy Valley Natural Maarten Samsom, Consultant Julie Weisman, Elan Vanilla and Flavorganics Foods Distributor, Ltd. Drew Stuckey, Organic Inspector Rick Moller, Tree of Life, Inc. Gay Timmons, Oh, Oh Organic QAC RETAIL SUBCOMMITTEE Julie Moran, Goodness Greenness Paige Brady, Whole Foods Market, Inc. Bu Nygrens, Veritable Vegetable QAC LIVESTOCK SUBCOMMITTEE Edward Brown, Wedge Community Co-op Karta Owens, Associated Buyers, Inc. Harriet Behar, Sweet Earth Farm Don Caffery, Good Foods Grocery, Inc. Emily Brown Rosen, Cheryl C. Hughes, The Whole Wheatery, LLC QAC FARM INPUT SUBCOMMITTEE Organic Research Associates Phillip Nabors, *Bill Wolf, Wolf & Associates, Inc. Chris Ely, Applegate Farms Mustard Seed Market and Café Dave Engel, Nature's International J.B. Pratt, Shawnee Community Foods LLC QAC FARM PRACTICES Certification Services William Quinn, SUBCOMMITTEE Stephan Gemperle, NuCal Foods, Inc. Outpost Natural Foods Cooperative Cliff Bingham, Diane Joy Goodman, Diane Joy Goodman Ann Yates, Nature's Pantry, Inc. Texas Organic Cotton Marketing Cooperative Organic Industry Consultant *Dave DeCou, Thomas Harding, Jr., QAC TRADING & INGREDIENT OMRI/ One Step Forward Farm Agrisystems International SUPPLY SUBCOMMITTEE John Foster, Oregon Tilth Nancy Hirshberg, Stonyfield Farm Robert Anderson, Sustainable Strategies - Andy Grant, Grant Family Farms Sharon Krumwiede, Norco Ranch, Inc. Advisors in Food & Agriculture Mark Lipson, Meghan Kuhn, Prescott Bergh, Ciranda Inc. Organic Farming Research Foundation Quality Assurance International Neil Blomquist, Bryce Lundberg, Lundberg Family Farms Jim Pierce, Organic Valley/CROPP Spectrum Organic Products, Inc. Nick Maravell, Nick's Organic Farm, L.L.C. Cooperative, Inc. Joseph Hall, Terravita Organic Steve McKaskle, McKaskle Farms *Kelly Shea, WhiteWave Foods Roland Hoch, Global Organics, Ltd. John O'Malley Burns, Goathill Organics Albert Straus, Straus Family Creamery Gretchen Johnson, Omega Nutrition Dwayne Smith, Grainworks, Inc. Leslie Zuck, Pennsylvania Certified Organic *George Kalogridis, George's Organics Frans Wielemaker, Janning Kennedy, Dole Fresh Fruit International, Ltd. QAC MANUFACTURING, California Certified Organic Farmers PROCESSING, PACKAGING AND Grace Marroquin, Marroquin International QAC FIBER SUBCOMMITTEE Organic Commodity Services Inc. LABELING SUBCOMMITTEE *Bená Burda, Loren Morr, Beta Pure Foods Maggie's Organics/Clean Clothes, Inc. John Ashby, California Natural Products Neil Blomquist, Kreigh Rasikas, Eric Henry, T.S. Designs, Inc. Organic Valley/CROPP Cooperative, Inc. Spectrum Organic Products, Inc. Scott Leonard, Indigenous Designs Howie Ross, Organic Planet /H.P. Schmid, Inc. Earl Rod Crossley, Crossley Consulting *Matthew Mole, Vermont Organic Fiber Co. Steffen Scheide, Summit Hill® Flavors Bob Durst, Simple Organic Solutions Raja G.Ramji, Natural Origins LLC Rachael Shapiro, Joe Hall, Terravita Organic James Wedel, James Wedel Farms A Woman of Uncommon Scents, Inc. Kevin O'Rell, WhiteWave Foods Ann Sinclair, Hain Celestial Group Joseph J. Stern, SunOpta Fruit Group QAC INSPECTION SUBCOMMITTEE Susan Ulery, Synergy Production Laboratories Gay Timmons, Oh, Oh Organic *Arthur Harvey, Farmer and Inspector John O'Malley Burns, Goathill Organics *Craig Weakley, Small Planet Foods, Inc.