Getting Started on a Ballot Measure Campaign by rux99038

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									Getting Started on a Ballot
   Measure Campaign

    Friday, January 15, 2010
           Six Stops to Success
Putting your Transportation Message in Service
                   Upcoming Webinars
   February 19, 2010:        Building a Winning Coalition

   March 19, 2010:           Making Your Message Matter

   April 23, 2010:           Social Media: Friending, Tweeting & Blogging
                             Your Way to Success

   May 14, 2010:             Silencing the Naysayers

           All webinars will begin at 1:00 PM ET. Registration
        is available online at www.cfte.org or www.napta.net
 California Transit Initiatives Training Workshop
                         Sacramento, CA
                          March 9, 2010
                       Sheraton Grand Hotel
This workshop is an abridged version of the biannual Transit Initiatives and
Communities Conference tailored to meet the needs of communities in
California. For more information visit www.cfte.org.

                         Sessions to Include:
              •Winning Campaigns & Effective Coalitions
               •Marketing & Media Strategies that Work
                  •Building the Transit Vote Coalition
                    •California Statewide Measure
                    APTA's
              2010 Local Coalition
                Grant Program
• Ten $5000 Grants to be awarded
•Projects designed to support local transit
agencies advocate for more local and state
funding encouraged
•Contact Kylah Hynes (khynes@apta.com) for
more information
     Getting Started on a Ballot
        Measure Campaign
Today’s Program
• Campaign Principles
• Keys to Success
• Election Issues
• Lessons Learned
• Seattle Story
• Audience Questions
                  Speakers

• Art Guzzetti, Vice President of Policy,
  American Public Transportation Association

• Alan Wulkan, Co-Founder/Managing Partner
  of InfraConsult, LLC, Scottsdale, AZ

• Joni Earl, CEO of Sound Transit, Seattle, WA
Getting Started on a Ballot
       Measure Campaign




           Alan C. Wulkan
          Managing Partner
Phoenix Voters Put Transit on Track
National Election Results
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
 0%
       1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
                          Fail      Pass
       Source: Center for Transportation Excellence
Principles
● Focus on winning
● Follow keys to success
● Survey early and often
● Early fund raising
● Keep it simple
● Transit elections are unique
● Answer the question, “What’s in it for me?”
Keys to Success
●   Champion(s)
●   Professional political consultant
●   Grassroots support
●   Campaign funding
Keys to Success
● Champion(s)
   Recognized household name
   No political interest
   Time commitment
   Examples
    ○ Former Mayor – Austin, Texas
    ○ Chamber Leaders – Tempe, Arizona
    ○ Former City Council – Tempe, Arizona
    ○ City Councilman – Charlotte, NC
Keys to Success
● Professional political consultant
   Local vs. national
   Get the best available
   Listen to the consultant
   Issue campaign experience
   Realistic budget
   Campaign strategy critical
Keys to Success
● Grassroots support
   Business community
   Neighborhood groups
   Community organizations
    ○ League of women voters
    ○ Service organizations

   Speakers bureau
   Diverse support
Keys to Success
● Campaign funding
   Committee chair key
   Broad-based finance committee
    ○ Set realistic budget
    ○ Money comes late
    ○ Big and small contributions
    ○ Know the law
Election Issues
● What’s in it for me?
● The 1% myth
● All rail systems over budget and little
  ridership
● Transit should pay for itself
● Cheaper options
Election Issues
●   Other priorities
●   Government mistrust
●   Empty buses
●   Transit does little for air quality
●   National anti-rail experts
Elections Summary
Lessons Learned
● Usually multiple attempts before a funding
  referendum is passed
● Outcome often more influenced by other
  issues (the economy, government
  interest, etc.) than support for public transit
● Can succeed as stand-alone or in combination
  with highway proposition
● The most successful campaigns had grassroots
  support and professional management
Elections Summary
Lessons Learned
● Many well-financed, well-endorsed tax
  initiatives fail due to grassroots opposition
● Successful transit election is more likely if:
   You have a good map
   Specific projects are linked with the funding
    request
   Proposition is focused at the short-term and
    immediate time frames
● Most transit elections usually are close
  because a relatively small number of direct
  constituencies benefit from the tax
      Sound Transit
Six Stops to Success—A Six-Part
Webinar Series

Part II: Getting started on a
ballot measure campaign

    Joni Earl
    Sound Transit CEO


    January 15, 2010
Huge roads-transit plan gets trounced (Nov. 2007)

Sound Transit turns to citizens in push for expansion
plans (April 2008)

Sound Transit sending voters $17.9 billion rail-and-bus
plan (July 2008)

How transit supporters closed the deal with voters (Nov.
2008)
Key ingredients to success

       Leadership

       Content

       Know your audience

       Make the case

       Close the deal
                           Leadership




Sound Transit Board 2008
Content
Know your audience
Make the case




    =
                       Close the deal




Oran Viriyinci photo
Questions & Discussion
           Six Stops to Success
Putting your Transportation Message in Service
                   Upcoming Webinars
   February 19, 2010:        Building a Winning Coalition

   March 19, 2010:           Making Your Message Matter

   April 23, 2010:           Social Media: Friending, Tweeting & Blogging
                             Your Way to Success

   May 14, 2010:             Silencing the Naysayers

           All webinars will begin at 1:00 PM ET. Registration
        is available online at www.cfte.org or www.napta.net
 California Transit Initiatives Training Workshop
                         Sacramento, CA
                          March 9, 2010
                       Sheraton Grand Hotel
This workshop is an abridged version of the biannual Transit Initiatives and
Communities Conference tailored to meet the needs of communities in
California. For more information visit www.cfte.org.

                         Sessions to Include:
              •Winning Campaigns & Effective Coalitions
               •Marketing & Media Strategies that Work
                  •Building the Transit Vote Coalition
                    •California Statewide Measure
                    APTA's
              2010 Local Coalition
                Grant Program
• Ten $5000 Grants to be awarded
•Projects designed to support local transit
agencies advocate for more local and state
funding encouraged
•Contact Kylah Hynes (khynes@apta.com) for
more information
For More Information on CFTE:
        www.cfte.org
        info@cfte.org
       (202) 234-7562

For More Information on NAPTA:
        www.napta.net
        info@napta.net
        (202) 496-4807

								
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