ProsFile: Shekar Natarajan

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					 executive memo                                                                                                                                                                               Supply Chain Thought-leaders



ProsFile: Shekar Natarajan
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        his magazine usually covers the hardware and software         order to bring value to the enterprise. “Depending on capital             ■ Process-oriented        – Team members must respect process
        that companies are employing to drive competitive             and asset intensity, supply chain can influence upwards of 50           as the key to alignment of resources.
        advantage in their supply chains. But Shekar Natarajan        percent or more of total delivered cost in many companies,                Natarajan, who has been named as a top industry executive by
points out that “mindware” is just as important for creating          making it strategic by definition,” he says. He further notes that      various publications in the space, currently is developing a Supply
                                                                                                                                                                                                                    Andrew K. Reese
value through supply management.                                      reducing complexity and increasing velocity, core activities of         Chain Excellence Model that breaks supply chain organizations                  Editor
   Natarajan currently is director of supply chain operations for     effective supply chain organizations, serve to improve margin.          into five maturity levels ranging from “Myopic” to “Prescient.” At
                                                                                                                                                                                                                      Supply & Demand
Pepsi Beverages Company, the operating unit of PepsiCo., and            To bring competitive advantage to their enterprises, supply           the earliest level of development, supply chain organizations are        Chain Executive
he was one our Practitioner Pros to Know for 2010. Natarajan is       chain executives must also look to hire, train and retain creative      reactive, enjoy no C-level awareness or support, and are internally
heading up a project to transform his company’s logistics and de-     problem-solvers, Natarajan adds. The goal is to drive “productivity     focused, among other attributes. At the most advanced stage, by       areese@sdcexec.com

livery systems, with a focus on repurposing the PBC warehouses,       of the mind” within the supply chain organization, emphasizing          contrast, the supply chain function proactively addresses potential
increasing storage and driving productivity to deliver improved       systematic thinking and developing problem-solving skills. “Imagine     disruptions, enjoys full C-level support, and is globally focused
returns on invested capital and reduce reliance upon direct labor.    the value that could be driven by an organization that improves its     and trading partner-centric. The model details additional attri-
Prior to joining PBC
				
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Description: [Read Shekar Natarajan], who has been named as a top industry executive by various publications in the space, currently is developing a Supply Chain Excellence Model that breaks supply chain organizations into five maturity levels ranging from "Myopic" to "Prescient." At the earliest level of development, supply chain organizations are reactive, enjoy no C-level awareness or support, and are internally focused, among other attributes.
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