Industry Update Noteworthy developments impacting the kitchen and bath market
Support Building for Sept. 21 Industry ‘Leaders Conference’
Hackensack, NJ — Support is building for a Kitchen Buying Group, the Decorative Plumbing with manufacturing partners; proﬁting from cur-
newly introduced conference aimed at providing & Hardware Association and the International rent and future product, design and showroom
kitchen and bath product manufacturers and Surface Fabricators Association. trends; products and features most in demand;
marketers with insights into the major forces The conference will include the following how manufacturers can assist retail customers in
reshaping housing, residential remodeling and presentations: stimulating sales and positioning themselves as
the kitchen and bath design niche. Forecast 2011: Kitchen/bath, housing a destination of choice; how changes in the retail
Several key industry trade associations have and residential remodeling forecasts for 2011 landscape are creating new proﬁt opportunities
pledged their backing for the one-day conference, and beyond; key economic, demographic and for suppliers and marketers.
being produced as a new venture in 2010 under lifestyle factors impacting the market; antici- Marketing & Selling in Today’s New Econ-
the sponsorship of Kitchen & Bath Design News. pated homeowner spending and types of projects omy: Strategies for luxury brand marketers to
The event, the Kitchen/Bath Industry “Lead- in demand; current & emerging product, regional address the mindset of the new luxury consumer,
ers Conference,” is scheduled for 9 a.m. – 4 p.m. and market opportunities. and communicate a message that resonates with
Sept. 21, at the Hyatt Rosemont Hotel, Chicago. Today’s Afﬂuent Consumer: An examina- the tenor of the times; addressing consumer fears
Plans for the one-day event were unveiled last tion of the size, demographics, values, attitudes and appealing to the “nesting” instinct; the reset-
month by KBDN editorial director and publisher and motivations of today’s afﬂuent market; the ting of luxury consumer values; how business and
Eliot Sefrin, who said that the initiative is aimed impact of current economic conditions on short- marketing paradigms will continue to change;
at senior-level executives of manufacturing ﬁrms, and long-term spending plans; how the afﬂuent key opportunities in a challenging economy.
distributors, importers, sales rep organizations deﬁne luxury in terms of price points and brands Identifying Key Speciﬁer Needs: A presen-
and advertising agencies charged with corporate for high-end products and services. tation of exclusive research into pinpointing the
strategy, product development, marketing, sales, Lifestyles & Life Stages: Exploring key levels of support needed by kitchen/bath dealers
research and other key responsibilities. current and emerging home and lifestyle trends; and designers. Included will be buying behaviors,
According to Sefrin, among the associations how marketers can capitalize on these trends and product selection criteria, business outlook,
that have pledged support for the conference are understand their impact on Boomers, as well as evaluation of supplier services and assessment of
the Kitchen Cabinet Manufacturers Association, Generations “X” and “Y.” product/service needs.
the SEN Design Group, the Marble Institute of Designer Insights: What today’s kitchen/ Information can be obtained by visiting KBDN’s
America, the Forte Buying Group, the Bath & bath designers are seeking in their relationships Web site, www.kitchenbathdesign.com.
New Oﬃcers Elected Retail & Builder Cabinet
At KCMA Convention Groups Merged by Masco
Isle of Palms, SC — A new Ann Arbor, MI — Masco Corp.,
slate of ofﬁcers has been elected the Taylor, MI-based building
for 2010 by the Kitchen Cabinet products giant, has combined its