Consumers have clearly become increasingly more optimistic about the country's overall economic health over the course of the year," says N. Riley Kirby RICKI's chief of research. "For example, there are now twice as many people describing the economy as 'good' or 'excellent' as there were this time last year.
Consumer Buying Trends Demographics & buying patterns for the home Study Points to Greater Optimism Among U.S. Consumers A CYGNUS BUSINESS MEDIA PUBLICATION CHARLOTTE, NC — spending on all major purchases economy rebounds. Half of women Consumers are expressing growing until the economy improves, while in the study (53%) now say they will optimism over the state of the U.S. around half have reduced their daily likely increase their spending when SALES OFFICES EAST/SOUTHEAST economy, and are more bullish about spending but not dramatically,” Kirby the economy improves compared Chris Kirkby, Associate Publisher/ their personal spending plans than observes (see Table 1). with almost two-thirds of men (63%), National Ad Sales Director 2 University Plaza, Suite 310 they were 12 months ago. People who had either according to RICKI. Hackensack, NJ 07601 That is the key finding of eliminated or reduced their Looking at the survey results by Phone: 201/487-7800, ext. 6137; Fax: 201/487-1061 new research conducted by the spending were asked if they are age reveals that younger consumers E-mail: firstname.lastname@example.org Research Institute for Cooking & likely to increase their spending are significantly more upbeat than Joanne Naylor 540 Lee Court Kitchen Intelligence (RICKI), which when the economy improves, or if their older counterparts, Kirby Wyckoff, NJ 07481 interviewed 1,510 consumers across they think they will never spend as points out. As age increases, the Phone: 201/891-9170; Fax: 201/839-9161 the country last spring and another much as they once did. inclination to say they’ll increase E-mail: email@example.com 2,906 consumers recently to assess Comparing the responses year their spending when the economy MIDWEST opinions about the economy. to year indicates a shift toward improves declines. Still, half of those Rick Dahl 7212 Flagg Creek Drive Research findings were made significantly more people saying aged 45 and older (50%) plan to Indian Head Park, IL 60525 available exclusively to Kitchen & they’ll increase their spending when increase spending when they feel the Phone: 708/784-9830; Fax: 708/416-0934 Bath Design News by the Charlotte, the economy rebounds (see Table 2). economy has improved sufficiently, E-mail: firstname.lastname@example.org NC-based RICKI, an independent, Three out of five of those who had Kirby adds. WEST/SOUTHWEST membership-based organization of cut back say they will likely increase This optimism about increasing Kim Carroll 7355 19th Avenue NW manufacturers, retailers, wholesalers their spending when the economy spending when the economy Seattle, WA 98117 and publications whose revenues improves, compared to only two out improves also is evidenced even Phone: 206/781-0714; Fax: 206/781-0724 come from sales related to activities of five who said so last year. more in upper-income households. E-mail: email@example.com that take place in the kitchen, Almost two-thirds (65%) of those in PRODUCT & LITERATURE including kitchen remodeling. DEMOGRAPHIC DIFFERENCES households with incomes of $100,000 SHOWCASE/CLASSIFIED ADS Nancy Campoli “Consumers have clearly become The impact of the economic or more who cut spending say they 2 University Plaza, Suite 310 increasingly more optimistic about downturn is also viewed differently will increase spending when the Hackensack, NJ 07601 Phone: 201/487-7800, Ext. 6127; Fax: 201/487-1061 the country’s overall economic health by certain demographic segments, economy improves compared to E-mail: firstname.lastname@example.org over the course of the year,” says according to RICKI. Comparing the around half (52%) of those with INTERNET SALES N. Riley Kirby, RICKI’s chief of findings from the two RICKI studies incomes of less than $50,000. Tim Steingraber, Director, Interactive Services research. “For example, there are 3030 Salt Creek Lane, Suite 200 now twice as many people describing Arlington Heights, IL 60005 Phone: 847/454-2723; Fax: 847/454-2759 the economy as ‘good’ or ‘excellent’ 1. Consumer Spending Patterns Now 2010 2009 E-mail: email@example.com as there were this time last year. And Compared to 12 Months Ago CYGNUS CONTENT LICENSING the number of people who feel the Patrick Nadler, V.P./Business Development Have Eliminated All Major Purchases Until state of the economy
Pages to are hidden for
"Study Points to Greater Optimism Among U.S. Consumers"Please download to view full document