Navigating the Process of Recovery by ProQuest


As one dealer explained it, "Even though we're seeing improvements, there are so many things we're still contending with. Designer fatigue, the sheer exhaustion from 18 months of battling with consumers looking to chew us down on every tiny detail, cutthroat competition from the Internet and cheap imports, the build up of stress from all of the uncertainty and doing more with less for so long. . .it's just difficult.

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     Navigating the Process of Recovery                                                                                           A CYGNUS BUSINESS MEDIA PUBLICATION

                                                                                                                                  Editorial Director & Publisher
                                                                                                                                  Eliot Sefrin
                                                                                                                                  Associate Publisher
     My friend Jeannine has spent a rough few months               something new and exciting, realizing a dream and              Chris Kirkby
     recovering from knee surgery after taking a bad fall          bringing that dream to life. At the beginning, you expect      Editor
                                     while out running. When       things to be hard. You’re prepared for it.                     Janice Anne Costa
                                     asked how she’s doing, she         But how do you combat having to effectively “start        Senior Editors
                                     likes to quip: “The falling   over” after years in business? Who wants to have to            Anita Shaw
                                                                                                                                  John Filippelli
                                     down part wasn’t so bad,      come up with all-new selling strategies, marketing
                                                                                                                                  Managing Editor
                                     but getting back up has       concepts, business models and more, in hopes of one day
                                                                                                                                  Andrea Girolamo
                                     been murder.”                 getting back to where you were several years ago?
                                                                                                                                  Contributing Writers
                                         In some ways, the same         “Didn’t we already do this?” one dealer lamented,         Elizabeth Richards
                                     can be said of the economy.   when asked about his plans for moving forward.                 Steve Shaw
                                     Sure, everyone says the            Yet, maybe we all need to find a new perspective.         Denise D. Vermeulen
                                     worst is over, and that            In a recent Kitchen & Bath Design News Webcast            Columnists
                                                                                                                                  Ellen Cheever, CMKBD, ASID
                                     things are slowly getting     about the new kitchen and bath consumer, speaker and           Hank Darlington
                                     better. In fact, when         KBDN columnist Leslie Hart talked about the power              Leslie Hart
                                     KBDN polled dealers and       of “re” words in getting consumers excited: words like         Jim Heaphy
                                                                                                                                  Bruce Kelleran, CKD, CPA
                                     designers this month about    remodel, rethink, rejuvenate, reimagine. Re words, she
                                                                                                                                  Stephen Nicholls
                                     the impact of the economy     noted, are positive and uplifting – something that is
JANICE COSTA                         and their future plans,       greatly needed in today’s oftentimes depressing climate.
                                                                                                                                  Ken Peterson, CKD
                                                                                                                                  Mary Jo Peterson, CKD, CBD, CAPS
EDITOR                               the majority were largely          Sure, they’re just words. They don’t pay the bills, fix   Sarah Reep, CKD, ASID, CMG
                                                                                                                                  Bryan Reiss, CMKBD
                                     optimistic (see

                                                                                                                                  Art Director
                                     story, Page 50).                                                                             Laura Froehlich
          Many were planning to increase the number          While most dealers agree that things are                             Associate Art Director
     of displays and product lines; others expected                                                                               Ingrid Volkerts
     to sell more jobs at higher prices this year.           finally improving, the process of recovery can                       Production Manager
                                                                                                                                  Tina Kennedy
     Some noted plans to restore previously cut
     staff and services. And still others cited a host
     of new growth areas such as green design (see
     Sustainable Design supplement), partial
     remodeling jobs or other-room jobs such as closet
     systems, home offices and outdoor living spaces.
          It seems clear from their responses that rock
                                                             be every bit as painful as the initial crash.
                                                                   the economy, or create hoards of eager customers. But

                                                                   dreams, which become visions, which, in turn, become
                                                                   words do inspire ideas, and form the building blocks for
                                                                                                                                  Web Site Manager
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