VIEWS: 3 PAGES: 2 CATEGORY: Humanities POSTED ON: 6/21/2010
As one dealer explained it, "Even though we're seeing improvements, there are so many things we're still contending with. Designer fatigue, the sheer exhaustion from 18 months of battling with consumers looking to chew us down on every tiny detail, cutthroat competition from the Internet and cheap imports, the build up of stress from all of the uncertainty and doing more with less for so long. . .it's just difficult.
Editorial Navigating the Process of Recovery A CYGNUS BUSINESS MEDIA PUBLICATION Editorial Director & Publisher Eliot Sefrin Associate Publisher My friend Jeannine has spent a rough few months something new and exciting, realizing a dream and Chris Kirkby recovering from knee surgery after taking a bad fall bringing that dream to life. At the beginning, you expect Editor while out running. When things to be hard. You’re prepared for it. Janice Anne Costa asked how she’s doing, she But how do you combat having to effectively “start Senior Editors likes to quip: “The falling over” after years in business? Who wants to have to Anita Shaw John Filippelli down part wasn’t so bad, come up with all-new selling strategies, marketing Managing Editor but getting back up has concepts, business models and more, in hopes of one day Andrea Girolamo been murder.” getting back to where you were several years ago? Contributing Writers In some ways, the same “Didn’t we already do this?” one dealer lamented, Elizabeth Richards can be said of the economy. when asked about his plans for moving forward. Steve Shaw Sure, everyone says the Yet, maybe we all need to find a new perspective. Denise D. Vermeulen worst is over, and that In a recent Kitchen & Bath Design News Webcast Columnists Ellen Cheever, CMKBD, ASID things are slowly getting about the new kitchen and bath consumer, speaker and Hank Darlington better. In fact, when KBDN columnist Leslie Hart talked about the power Leslie Hart KBDN polled dealers and of “re” words in getting consumers excited: words like Jim Heaphy Bruce Kelleran, CKD, CPA designers this month about remodel, rethink, rejuvenate, reimagine. Re words, she Stephen Nicholls the impact of the economy noted, are positive and uplifting – something that is JANICE COSTA and their future plans, greatly needed in today’s oftentimes depressing climate. Ken Peterson, CKD Mary Jo Peterson, CKD, CBD, CAPS EDITOR the majority were largely Sure, they’re just words. They don’t pay the bills, fix Sarah Reep, CKD, ASID, CMG Bryan Reiss, CMKBD optimistic (see “ Art Director story, Page 50). Laura Froehlich Many were planning to increase the number While most dealers agree that things are Associate Art Director of displays and product lines; others expected Ingrid Volkerts to sell more jobs at higher prices this year. finally improving, the process of recovery can Production Manager Tina Kennedy Some noted plans to restore previously cut staff and services. And still others cited a host of new growth areas such as green design (see Sustainable Design supplement), partial remodeling jobs or other-room jobs such as closet systems, home offices and outdoor living spaces. It seems clear from their responses that rock be every bit as painful as the initial crash. the economy, or create hoards of eager customers. But dreams, which become visions, which, in turn, become ” words do inspire ideas, and form the building blocks for Web Site Manager
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