The biggest sales inhibitor now is the same as it has been for the past decade. Many salespeople know what to do, but are not willing to do it. Knowledge is powerless without action. Selling is a skill, and just like any skill, it takes practice. Most importantly, though, it requires discipline and commitment in order to be successful. To increase sales, you must hold people accountable for executing the activities needed to be successful. Every person on a team should have expectations -- not just a job description, but a list of performance expectations that will ensure the salesperson's success. Have each salesperson complete an activity plan of what actions they are going to take and how they are going to execute them. Create a plan of action and put it to work. Sales is not an easy job, and not everyone can do it. However, if you are willing to practice and commit to doing what you know, then you will be successful regardless of the economy or any other obstacle.