VIEWS: 1 PAGES: 7 CATEGORY: Business & Economics POSTED ON: 6/21/2010
In the 21st century, the reorganization and profits that businesses achieved through supply chain improvements must be replicated in their demand chains. Replacing hierarchical, job-description driven organizations with boundaryless, role-driven networks will help your business eliminate silo walls, resulting in customer-centric networks that create demand and value. Demand creation is the new goal for a new century. [PUBLICATION ABSTRACT]
A new network to create demand Hunter Hastings; Jeff Saperstein Industrial Management; May/Jun 2010; 52, 3; Docstoc pg.
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