; A new network to create demand
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A new network to create demand

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In the 21st century, the reorganization and profits that businesses achieved through supply chain improvements must be replicated in their demand chains. Replacing hierarchical, job-description driven organizations with boundaryless, role-driven networks will help your business eliminate silo walls, resulting in customer-centric networks that create demand and value. Demand creation is the new goal for a new century. [PUBLICATION ABSTRACT]

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