Recession Proof Marketing Tips
• Concentrate on one product, one that you feel is already popular amongst your customers or one that
you feel will have the maximum impact. Keep this product fresh in your customers’ mind. Remind
them of why they like the product and how useful it is.
• Treat all your existing customers well and make sure that you do not lose their trust. During times of
uncertainty, consumers will always turn to products that they trust. Make sure that your service is not
affected by the recession. If there are a hundred other competitors offering the same product as you are
for more or less the same price, you can be sure that customers will turn to those who assure them of
personalized attention. Do not cut down on your support staff when your business slows down – if you
lose clients now, you will not be able to bring them back later by just increasing your sales force.
• When you are marketing luxury items in a recession, you need to emphasize the value for money that
customers will be getting. For example, even if the new washing machines cost more, they use much
less water and electricity, thereby providing value for the extra money paid.
• During a recession, you might find yourself with more than a little extra time on hand. Use that to
market your product and your business using low cost promotion methods. Speak to customers at local
events or sponsor one for your community. Join forums and networking sites to spread the word
around.
In this section, we have reminded home-based business owners why it is so important
to market to your target audience and also how you could consider selling your
product to this target audience. From the next section on, we will discuss various
promotional methods and, the common factor in all, how you can manage them even
on a shoestring budget.
© 2010 Charlotte Howard Consulting