For a man who preaches that the four tenets - not just questions, tenets - of success in gaining "the power of branding from birth to the boardroom" in his book, are the stages of "item, label, brand, lifestyle," he jokes that he had one label that he was particularly proud of: "Round the office they would call me the 'black Jew.'"Sartorial tzedakah? "The culture I sold to in the late '90s was one inspired by music. What I created was our generation's [version of] Levi's." It was a run at making hip-hop, "not something you wear but a lifestyle.""I wrote these books" - The Brand Within is part of his "The Display of Power Series" - "to give back."
Brand X for Excellence? Michael Elkin Jewish Exponent; May 20, 2010; 228, 8; Docstoc pg. 30 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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