2008 College Bowl Pick’em Contest
Description: College Bowl Mania sweeps the country every December. College Football fans love to predict who will win the 32 bowl games. They make their selections each week and login in to see the game standings… hoping that they can become the next College Bowl Pick-em Champion. Unique Features: Match-up Predictions, Team Scouting Reports, Live Scoring, Instant Standings, Easy Selection Interface, Quick Pick Option, Private Groups, Fan Forums, Smack Boards and Much More! Duration:December-January
College Bowl Pick’em Gameplay Summary -The 32 bowl games will be broken down to 3 different clusters that lock-out -All 3 clusters will be available to make picks from launch -Each cluster will lock-out prior to the kickoff of the first game in that cluster. -Games in each cluster are assigned a point value for each win (see chart below) -BCS games are worth double the cluster points (see chart below) -BCS Championship game is worth triple the cluster points (see chart below)
Bowl Game Cluster 1 EagleBank Bowl New Mexico St. Petersburg Pioneer Las Vegas R + L Carriers New Orleans Poinsetta Sheraton Hawaii Motor City Meineke Car Care Champs Sports Emerald Independence Cluster 2 Papajohns.com Valero Alamo Roady’s Humanitarian Texas Pacific Life Holiday Bell Helicopter Armed Forces Brut Sun Gaylord Hotels Music City Insight Chik-fil-A Cluster 3 Outback Capital One Konica Minolta Gator Rose** FedEx Orange** AT&T Cotton AutoZone Liberty Allstate Sugar** International Tostitos Fiesta** GMAC BCS National Champ. *** Date Locks Dec 20th - 11:00am Dec 20 Dec 20 Dec 20 Dec 20 Dec 21 Dec 23 Dec 24 Dec 26 Dec 27 Dec 27 Dec 27 Dec 28 Locks Dec 29th - 3:00pm Dec 29 Dec 29 Dec 30 Dec 30 Dec 30 Dec 31 Dec 31 Dec 31 Dec 31 Dec 31 Locks Jan 1st -11:00am Jan 1 Jan 1 Jan 1 Jan 1 Jan 1 Jan 2 Jan 2 Jan 2 Jan 3 Jan 5 Jan 6 Jan 8 TOTAL POSSIBLE POINTS -- 86 Points (12 pts) 1 1 1 1 1 1 1 1 1 1 1 1 (20 pts) 2 2 2 2 2 2 2 2 2 2 (54 pts) 3 3 3 6 6 3 3 6 3 6 3 9
2008 College Bowl Pick’em Contest (Sample Promotion Outline) Dell Sports will be running the game for Media Companies. Audience members will go to the Media Company’s website and only have to register once to play each cluster or any clusters they want to (see the next sheet for cluster and scoring break down). Before each cluster of games begins, participants go online and pick who they think will win that cluster’s bowl games. They earn points for every game they get correct. Picking the total score for the first cluster’s game is one of the tie breakers. Ideally, Media Companies award two prizes each cluster of games and 1 grand prize for the most points at the end of the season. 1 cluster prize would be awarded to the audience member who earned the most points. 1 cluster prize would be awarded randomly to one audience member that simply registered to play that cluster. The random winner would get picked regardless of score. The grand prize at the end of the bowl season would be awarded to the person with the most points at the end of the bowl season. The layout for this contest works on multiple levels: A.. Awarding a prize each cluster will stimulate traffic to the Media Company’s website and the football pool site throughout the bowl season regardless of how well or how bad someone is doing in the overall standings. A client sponsoring the contest or providing the prize will get STRONG traffic over 5 weeks. Not many promotions can offer that. B. You don’t have to be a football genius to play this game. You’re not picking against the spread, it’s head-to-head. Also, you can have the computer pick the games for you if you forget to make your picks. Since there’s a randomly picked winner each week, you have a chance to win regardless of how well you pick the games. C. Those that “know their football” can be rewarded for each cluster and at the end of the season. Media Companies will have weekly prizes and a grand prize. Extras associated with this game: - The site offers advice on who to pick, info on each game, info on players - If you miss a cluster the system allows the computer to pick them for you. - You can talk smack to friends that you have playing the game via the in game messaging system. - You can also check in to see how the Media Companies’ Celebrity Staff are doing SALES OPPORTUNITIES: A. On-air sponsorship in the recorded promos B. Online sponsorship - Put client logos on the Football pool website