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TV Guide Channel
TV GUIDE CHANNEL
TV Guide Channel is a leading entertainment network with original programming created especially for
fans of television. Reaching nearly 80 million homes, TV Guide Channel produces more than 10 original series and premieres more than 14 hours of programming every week. TV Guide Channel engages viewers with in-depth coverage that take fans up-close to their favorite TV shows, events and celebrities. Backed by the #1 most trusted and recognized brand in television, viewers tune-in to TV Guide Channel for TV entertainment and recommendations that simplify their TV viewing choices. TV Guide Channel is available through most cable operators and on satellite through DirecTV (Channel 237) and DISH (Channel 102). Programming highlights of TV Guide Channel are available on-demand via TV Guide SPOT and on broadband at TVGuide.com and AOL Video.
NETWORK PROGRAM FORMAT
Local Avails: Times: Insertion Hours: Up to 10 minutes per hour Local avail window: 00:00 to 59:59 24 hours per day
NETWORK INFORMATION
Subscribers: Service Type: Satellite Feed: Launch Date: Ownership: 79,874,000 million
Source: Nielsen Media Research, November 2006
Basic, Digital Dual February 1999 Gemstar-TV Guide International, Inc.
BENEFITS TO ADVERTISERS
1. Viewer engagement: entertainment programming plus TV listings that viewers seek out. Three waves of engagement research prove recall and purchase intent of commercials aired on the channel.1 2. Real time television: viewers watch in real time for information on what’s on now and next – TiVoproof television.2 3. Unique, original programming: original guidance entertainment that enhances viewers’ experience of television. Flexibility to execute content integrations and the ability to promote content integrations on other networks. 4. Fast cume, high reach: top 20 network for weekly reach; fast cume for advertisers with short flights.3 5. National Addressability: ability to copy split, target, add localized tags by 2,100 different cable head-ends down to the zip code level. 6. Proven ROI: Nielsen N’Power analysis proves that when consumers are exposed to program promotion ads on the channel, tune-in increases.4
Sources: 1. 2. 3. 4. Gallop & Robinson 1999, 2003, 2005. Nielsen, DVR report, 2006. Nielsen, N Power Nielsen, N Power, Top Spot and ROS
TV Guide Channel
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TV GUIDE CHANNEL
RESEARCH INFORMATION
VIEWER TARGETED
Persons: 18+, 18-49 Men: 18+, 18-49 Women: 18+, 18-49
VIEWER PROFILE
Median Age: Median Individual Income: Median Household Income: College Degree or Higher: Household with Children: 39 $31K $52K 24% 41% Ethnic Breakdown White Black *Others 73% 17% 11%
*Includes Asian, American Indians/Alaska Native and other ethnicities.
Source: MRI Doublebase, 2006 (Base P18+), Median Age = N Power, 3Q06 M-Su 6A-6A, Base: P2+
VIEWER LIFESTYLE
Persons 18-49 are more likely to purchase these products/services: See a movie once a week or more Watch any pay-per-view See a movie on opening weekend Purchase a TV Likely to buy a new car Very likely to purchase electronics
Source: MRI Doublebase 2006, P18-49
Index 124 117 117 110 109 109
DAYPART Total Day Primetime Daytime Early Fringe Late Fringe Weekend
Mon-Sun Mon-Sun Mon-Fri Mon-Fri Mon-Sun Sat-Sun
Time 11a-2a 7p-12a 11a-4p 4p-7p 12a-2a 11a-7p
Viewer P18-49 P18-49 P18-49 P18-49 P18-49 P18-49
Percentage 60% 59% 65% 62% 68% 59%
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TV Guide Channel
DAYPART VIEWING
TV GUIDE CHANNEL
PROGRAMMING INFORMATION
PROGRAMMING GENRES: Entertainment, Lifestyle, News/Information, Fashion, Award Ceremonies
VIEWER TARGETED PROGRAMMING
Women 18-49: Award Shows Red Carpet Special, Fashion Team Persons 18-49: Idol Tonight, Trapped in TV Guide, TV Watercooler Infanity, Look-A-Like, Watch This, What’s on DVD, The 411
NEW PROGRAMS FOR 2007/POPULAR ESTABLISHED PROGRAMS
IDOL TONIGHT: Former American Idol finalist Kimberly Caldwell and former Popstars winner Rosanna Tavarez host the show before America’s favorite show – taped outside the Idol studios with fans and contestants interviewed. Airs during American Idol 11 week finals period. IDOL CHAT: Former American Idol finalist Kimberly Caldwell and former Popstars winner Rosanna Tavarez give TV fans an inside look at the hottest show on television with a review of the latest contestants and other Idol news-making headlines. Airs during the auditions period through the finale. THE FASHION TEAM: Weekly series where stylist-to-the-stars David Evangelista and comedienne Daphne Brogdon present an inside look at the world of fashion and what the stars are wearing – from Red Carpet couture to Hollywood’s on-set styles. MAKING NEWS: TEXAS STYLE (WT): A behind-the-scenes look at the sometimes mundane and often crazy world of local news production in Midland, TX. INFANITY: Every week, host Lisa Joyner takes TV fans on set and behind-the-scenes to reveal secrets about their favorite characters and shows. TRAPPED IN TV GUIDE: Hosted by Tracey Gold, Trapped in TV Guide re-creates some of the funniest and most iconic scenes from television, putting unsuspecting people in the scenes while it’s all caughton-camera. WATCH THIS: Hosts John Henson and Nikki Boyer take viewers on an informative and fresh journey to the best choices in primetime TV. TV WATER COOLER: John Fugelsang and Teresa Strasser entertain with an off-the-cuff, hilarious dive into the week’s biggest TV events and stories. LOOK-A-LIKE: A top team of makeover experts make dreams come true when they turn everyday people into their favorite stars. 25 THINGS YOU DIDN’T KNOW ABOUT…: From TV Detectives to American Idol, this informative weekly program gives TV fans exclusive information about how favorite shows and genres of programming are created. THE 411: Host Madison Michele gives viewers an in-depth look at the past week’s TV highlights and a preview of the week ahead. REALITY CHAT: Reality insiders Kimberly Caldwell and Rosanna Tavarez host an irreverent weekly talk show, covering the very latest from the world of reality TV. SQUARE OFF: Hosted by TV journalists Brian Lowry and Andy Wallenstein, this weekly series immerses viewers in the business of TV with lively debate and an “A-list” roster of in-studio guests. TV GUIDE SPECIALS: TV Guide Channel’s original specials bring viewers inside the world of TV’s hottest stars, biggest events and most talked-about shows. JOAN & MELISSA LIVE: The undisputed queens of the red carpet, Joan & Melissa Rivers deliver TV’s most entertaining coverage of the biggest events and award shows.
TV Guide Channel
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TV GUIDE CHANNEL
LEADING NATIONAL ADVERTISERS
Allstate
AT&T Campbell’s Capital One Chrysler Clorox Colgate-Palmolive Conagra Discover Card Domino’s Dr. Pepper Dyson Frito Lay Fruit of the Loom Gillette Geico General Mills General Motors Hanes Hershey IKEA Jenny Criag Johnson & Johnson Kellogg’s Kmart Kraft Luxottica M&M Mars Macy’s Nestlé Sara Lee SC Johnson TGI Fridays Toyota Unilever Walgreens Wal-Mart Washington Mutual Wrigley’s Program Promotion ABC HGTV ABC Family Lifetime A&E My Network TV CBS NBC CNN PBS The CW Showtime Comedy Central TBS Discovery TLC Fox Broadcasting TNT FX VS Hallmark Channel Weather Channel History Channel WE
NETWORK CONTACTS
Richy Glassberg SVP, Advertising Sales P:(212) 852-7333 F:(212) 852-4912 richy.glassberg@tvguide.com Eastern Region 1211 Ave. of the Americas New York, NY 10036 P:(212) 852-7500 F:(212) 852-4912 Adam Nash VP, Regional Sales/NY P:(212) 852-7533 F: (212) 752-4912 adam.nash@tvguide.com National Ad Sales Robert BelBruno VP, National Sales Manager P:(212) 852-7344 F:(212) 853-4912 robert.belbruno@tvguide.com Central Region 303 E. Wacker Drive Suite 1116 Chicago, IL 60601 P:(312) 861-0600 F:(312) 565-1974 Eric Johnson Director, Regional Sales/ Midwest P:(312) 819-3221 F:(312) 565-1974 eric.johnson@tvguide.com Detroit 100 W. Big Beaver Rd. Suite 200 Troy, MI 48084 P:(248) 740-0342 Megan Gormley Director, Regional Sales/ Detroit P:(248) 740-0342 F:(248) 680-6699 megan.gormley@tvguide.com Tom Olson VP, National Sales Mgr. P:(212) 852-7545 F:(212) 853-4912 tom.olson@tvguide.com Western Region 1800 N. Highland Ave. Los Angeles, CA P:(323) 817-4700 F:(323) 762-8820 Brad Westermann VP, RegionalSales/ Western P:(323) 817-4637 F:(323) 762-8820 brad.westermann@tvguide.com
Affiliate Ad Sales & Marketing 7140 S. Lewis Avenue 4 Radnor Corporate Center Tulsa, OK 74136 100 Matsonford Road P:(918) 488-4858 Radnor, PA 19088 F:(918) 488-4859 P:(610) 293-3086 Amy Bates SVP, Affiliate Marketing amy.bates@tvguide.com Rich Millar Sr. Director, Local Ad Sales rich.millar@tvguide.com
WEBSITE INFORMATION
Consumer Website: Affiliate Website: National Ad Sales Website: www.tvguide.com www.tvguideportfolio.com www.tvguide.com/tvadsales
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TV Guide Channel