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Vice President of Sales Resume Sample


Enjoy this expertly developed sample VP of sales resume with complimentary cover letter strategies included. Unlike most resume samples you will find, this one is a completely editable Word document, which means you can revise this resume as needed to suit your needs while keeping the stylish format in tact.

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									                                           Jesse Kendall
                 123 Elm Street | Athens, GA 30607 | 706-555-5555 |

                                         VICE PRESIDENT OF SALES
Distinguished corporate career as a visionary leader and a business turnaround expert known for ability to
  revitalize failing sales operations, build / motivate high-performing sales teams, generate incremental
                                     sales growth, and grow market share.

                                            E XE CU TI V E P RO FIL E

Expert in managing budgets, sales communications, and vendor negotiation efforts. Top record of
performance in key account management, sales promotions, advertising campaigns, marketing efforts,
customer retention, and cash flow growth. Consistently proven able to produce exceptional results within
a short period of time. Executive MBA degree. Proficient in Microsoft Office (Word, Excel, PowerPoint).

                                            A RE A S OF E X PE RT I SE

▪   Key Account Management           ▪   Direct Marketing / Sales Promotions        ▪   Customer Retention
▪   Turnaround Management            ▪   Strategic Business Partnerships            ▪   Sales Management
▪   Marketing Management             ▪   Competitive Market Positioning             ▪   Business Branding
▪   New Product Launch               ▪   New Business Development                   ▪   Process Optimization

                                             NO T ABL E R E SUL TS

ABC Marketing Group, Athens, GA.
Leader in store sign communications, assisting over 3,500 retailers, manufacturers, and distributors
nationwide as one of the country’s largest producers of signage, point-of-purchase, and in-store
marketing communication programs.

Oversee 25 Sales Directors and direct customer service, sales operations, inside sales, outside sales, and
marketing. Manage and evaluate all sales channels; provide oversight and direction to all key account
management functions. Review and analyze all sales efforts nationally while making decisions that
increase market share. Build strategic retail partnerships to strengthen company visibility and leverage
sales opportunities. Set daily sales targets and troubleshoot sales problems. Coach, train, and motivate
staff to exceed targets and expectations. Manage relationships with other corporate divisions.

Performance Excellence:
▪    Increased overall sales 20% in 20xx and 11% in 20xx.
▪    Doubled amount of new sales by prospecting business and establishing new relationships; created an
     effective new business development team.
▪    Cut costs by rewriting travel and expense policy and establishing spending limitations.
▪    Increased account penetration and trained staff on techniques that strengthened client relationships.
▪    Created specialized Pod Teams to increase focus within assigned territories.
▪    Revitalized stagnant accounts; worked closely with each individual sales professional to teach
     advanced client meeting sales strategies.

                                             Continued on Page 2
                                    Jesse Kendall, Page 2
                                   706-555-5555 |

BCD Associates, Athens, GA.
Training and consulting firm specializing in helping individuals and companies develop honest, no-
nonsense, sales and sales management skills that get results.
Hired, trained, and supervised seven member sales force; ensured proper implementation and execution
of sales protocols. Developed highly effective sales strategies and tactics. Coached team on closing
techniques and helped close sales. Conducted market analysis and planning.

Performance Excellence:
▪   Ranked #1 in sales volume; beat 150 other franchises for five consecutive years.
▪   Planned and held the company’s largest guest event.
▪   Created and delivered highly successful time management program.

CDE International, Athens, GA
Highly competitive international hotel/resort chain with over $3 billion in annual revenue.

Oversaw integrated engineering, sales, and support solutions operations and execution through three
regional directors and 32 account managers, technicians, and staff providing exceptional service to 100
hotel networks and property sales departments. Managed sales, marketing, human resources, and
account management. Presented comprehensive performance reports to senior executives and
department heads. Established core account management strategies; managed client visitations,
service reviews, revenue reviews, contract compliance/renewal, and operational issues to ensure
complete client satisfaction.

Performance Excellence:
   Recruited to maximize profits by cultivating clients and promoting the company’s products and
    services; successfully expanded the portfolio and annual revenues, attracting international attention.
    Played a key role in the sale of Core Communications to CDE International in September 20xx.
   Expanded the client base from six property clients and $40,000 in monthly revenue to over 100
    properties and more than $1 million in monthly revenue.
   Realized 131% of quota for new business revenue through prospect and new business development.
   Increased profitability from below 10% to over 25% through key cost containment strategies.

                                          EDUCATION & TRAINING

                    Master of Business Administration ▪ XYZ University, Athens, GA ▪ 20xx
                   Bachelor of Business Administration ▪ XYZ University, Athens, GA ▪ 20xx

                       STRATEGIC ACCOUNT MANAGEMENT ▪ Miller Heiman
                                SALES TRAINING ▪ Dale Carnegie
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an
advertised position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist
the applications. Resumes without cover letters are usually the first to go, followed by the ones with poorly written
cover letters. Avoid this fate by following these effective strategies:

Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that
individual. The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs.,
and do not address your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s
gender, address them by their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you
don’t know the name of the hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point,
and gender neutral.

Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other
candidates?” Provide an answer to that question right off the bat in your opening paragraph. This is a very
important section because it is the first thing the employer will read. It must be powerful and make an immediate
impact. Be sure sell yourself and your unique abilities. Do not use a generic opening paragraph that can apply to
any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For
example, instead of writing “My background is in finance management, making me well-suited for your advertised
Corporate Finance Director position.” you can write “A background in finance management and a proven record of
developing effective strategies that drive revenue, growth and shareholder value make me a strong candidate for
your advertised Corporate Finance Director position.”

Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a
successful job search. The more you are able to demonstrate your interest and knowledge about a company, the
better your chances are to secure an interview. Get to know the company’s mission and new corporate initiatives,
and tell them how you can help them meet their objectives or resolve their problems. Praise the company for public
recognitions or recent accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus
on what you will bring to the company and how you will help them improve their profitability. Too much use of the
word “I” will also make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the
most effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the
bullet point statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will
make you look lazy. All sentences and achievements transferred from the resume should be rephrased.

Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview
and provide contact information. This is also the ideal place to mention your salary requirements (if the employer
insists on it), or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to
ensure the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not
mention this in your cover letter if you do not intend to follow up.

In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember
that the goal is to market yourself – not to compose a dull biography.

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