123 Elm Street Hutchinson, KS 67505 Home: 620.555.5555 Cell: 620.444.4444 firstname.lastname@example.org
——————— SUPERIOR SALES & MARKETING LEADERSHIP ACUMEN ———————
Diversified Background in Sales, Marketing & Operations Management
Management professional with more than 20 years of practical experience in the development, growth, and leadership of
personnel. Expert in analyzing existing operations and implementing effective systems, strategies, and processes to
improve organizational performance. Accomplished in identifying and capturing market opportunities to accelerate
expansion, increase revenues, and improve profit contributions. Proficient in Microsoft Office. Key capabilities include:
Balance Sheet / P&L Management Strategic Operational Planning
Coaching / Motivating Staff Cross-Functional Team Leadership
Account Management / Retention Productivity Improvement
———————————— EXECUTIVE LEADERSHIP EXCELLENCE ————————————
Vice President, Sales & Marketing, ABC ENTERPRISES, Hutchinson, KS 20xx to Present
Effectively lead nine managers and 125 indirect reports to maximize profitability through aggressive revenue growth.
Develop accurate sales forecasts and monitor financial performance. Hold full accountability for P&L and balance sheet
management. Ensure all initiatives, projects, and sales commitments are on track. Develop strategic sales plans and
marketing campaigns to gain immediate brand recognition. Provide exceptional customer service, daily contact, and
Play key role in the product development process: Quantify market size, provide financial projections, and evaluate
competitive product positioning. Provide creativity for new product innovations and prepare launch programs.
—————— Delivered consistent, predictable sales growth throughout tenure ——————
Drove divisional profit improvement of 365% over the past five years.
Grew sales from $21 million to $34 million within four years in a slow growth industry; surpassed annual market
growth average of 2-3%.
Oversaw 580% growth of Sherwin Williams’ product sales over ten years.
Turned around struggling business to deliver 7.5% operating profit, from a loss, to net earnings of $2.2 million
within five years.
Increased sales 61% and raised customer service level rates from 68% to 92%.
Reduced total inventory cost 30% by developing accurate forecasts, maintaining disciplined focus, and delivering
—————————— Awards & Honors ——————————
Sherwin Williams Vendor of the Year; won seven times
PPG Vendor of the Year in 20xx
——————————————— Performance Excellence ———————————————
Established SprayTECH as a leading industry supplier through aggressive customer service initiatives.
Identified needs and enhanced multiple information systems; upgraded website, helped provide availability to sales
force remote access, and initiated online ordering, shipment tracking, and warranty claim processes.
Led Consolidation Task Force to merge multiple distribution centers.
Chosen worldwide by CEO to attend the two-year Zepplin Innovation and Growth Seminar in Germany as the
company’s only North American representative.
Developed high performing teams by creating specific roles that encouraged individual accountability.
Reduced average days sales outstanding (DSO) from 81 to 69 days.
Page 2 of 2 Home: 620.555.5555 Cell: 620.444.4444 email@example.com
Vice President, Sales & Marketing, BCD PLASTICS INC., Hutchinson, KS 20xx to 20xx
Developed new business and marketing strategy for a $12 million custom injection molding manufacturing company.
Managed over 150 active accounts; provided exceptional client communication via telephone, meetings, and on-site visits.
Participated in organizational planning and coordinate overseas tooling projects. Prepared sales quotes and provided
persistent client follow-up. Answered sales/project status inquiries and resolved challenging customer service problems.
Facilitated, coordinated, and attended trade shows. Reviewed and approved marketing materials; oversaw development of
website, advertising plan, and sales literature.
Managerial Leadership: Provided key contributions in the management hiring process. Mentored managers of the Plant
and Tool Room, as well as the heads of the Quality Control and Production Departments. Led team of eight employees,
overseeing Customer Service Team, Sales/Marketing Team, Outside Sales Representatives and Program Leaders.
——————————————— Delivered Results ———————————————
Increased customer accounts from 125 to 250.
Played a significant role in dramatic sales growth; from $5 million to $12 million.
Established and developed highly successful Sales/Marketing, Customer Service, and Project Management Teams.
Obtained financing of $1.5 million to renovate building for a new facility; recommended and directed relocation of
30,000 square foot facility to 95,000 square foot facility.
Recommended successful initiatives, such as software upgrades to increase productivity and ISO certification to enhance
—————————— Awards & Honors ——————————
Kelly Moore Vendor of the Year in 20xx
Wagner Employee of the Year in 20xx
—————————— Previous Roles at BCD Plastics ——————————
Product Manager (20xx to 20xx)
Identified market size and profit opportunities. Launched programs for the Airless product line.
Central Regional Manager (20xx to 20xx)
Held sales responsibilities of National Account Manager and directed 16 independent sales representatives.
Eastern Regional Manager / National Account Manager (20xx to 20xx)
Managed 16 independent sales representatives.
National Account Manager (20xx to 20xx)
Oversaw two national accounts: Sherwin-Williams and ICI.
EDUCATION & TRAINING
Bachelor of Arts – Business, Marketing Concentration 20xx
XYZ University, Hutchinson, KS
RST University – Financial Analysis Economic Press – Beyond the Bottom line
UVW State University – Strategic Planning TUV University – Innovation and Growth
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:
Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.
In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.