123 Elm Street • Kaneohe, HI 96744 • (808) 555-5555 • email@example.com
TECHNOLOGY SALES EXCELLENCE
Dynamic, top-performing sales professional with eight years of progressively responsible experience and track record of
consistently exceeding sales goals. Proven ability to aggressively penetrate markets and grow revenue. Tenaciously
identify, establish, and manage strategic relationships. Effective communicator of technical information to C-level
audiences. Results-oriented and ambitious with demonstrated success in the intensely competitive technical sales
industry. Record of achievement with outstanding success in building profitable, long-term partnerships and maintaining
client relationships with key decision-makers to provide superior customer service. Bilingual English / Spanish.
TECHNICAL SALES RESULTS
ABC Corporation, Morris Plains, NJ ▪ 20xx – Present
Technical Sales Representative / Systems & Solutions Account Executive
Oversee annual budget of $3 million. Deliver the best copier and technical equipment sales experience by managing
the entire sales process, leveraging all channels and partners, and demonstrating a deep understanding of the
customers' business and specific market segments to create high value. Continue to provide follow-up support and
services to ensure after-the-sale customer satisfaction to produce loyal, repeat, and referral clientele. Generate
qualified leads through telemarketing, cold calling, mailers, and trade shows.
Maximized revenue potential through sound sales and management acumen.
Increased customer retention and customer satisfaction levels within highly competitive markets by managing
customer service initiatives.
Improved visibility of key elements in order processing system to greatly reduce delay of equipment prioritization.
BCD Computers, Kaneohe, HI ▪ 20xx – 20xx
Developed relationships with IT in medium-size and large accounts within assigned geographic areas; primary
products sold included networked hardware and software with focus on network installation and support services.
Drove sales and revenue by assisting customers in making informed technical decisions.
Consistently overachieved plan with full-year performance of 145% and sales of $2.7 million in 20xx.
Received multiple President Club Awards and recognized as Master Leader of Services.
CDE Incorporated, eSolutions Division, Kaneohe, HI ▪ 20xx – 20xx
ESOLUTIONS S ALES EXECUTIVE
Fostered key relationships across the Western US by adjusting to rapidly changing processes and focusing on core
strengths in a challenging divisional start-up environment. Effectively promoted high-profile hosting, security, storage,
mobility, online media, and advertising services. Provided consulting services and high-end telecom and data center
services. Developed hardware and IT infrastructures. Prospected new clients and served as a technical subject-
matter expert. Built business relationships with Fortune 2000 firms and top national accounts. Selected to mentor
sales representatives across the US.
Generated 150% over quota and reached top five in the US out of 150 reps.
Exceeded an $8 million annual quota. Reached top ten ranking in sales nationwide for the year 20xx.
Closed and managed a $4.4 million deal, the first major deal nationwide for CDE.
Bachelor of Science, Business Administration / Marketing
XYZ University, Kaneohe, HI
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:
Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.
In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.