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Sales Representative Resume Sample

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Enjoy this expertly developed sample sales rep resume with complimentary cover letter strategies included. Unlike most resume samples you will find, this one is a completely editable Word document, which means you can revise this resume as needed to suit your needs while keeping the stylish format in tact.

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									123 Elm Street                                 JESSE KENDALL                                     H: [330] 555-5555
Canton, OH 44707                              jkendall@notmail.com                               C: [330] 444-4444

Dynamic sales representative whose achievements reflect outstanding marketing instincts, an innovative spirit,
strong leadership skills, and a profound commitment to customer satisfaction. Consistently recognized for exceeding sales
and performance standards by effectively servicing clients and nurturing relationships. Achieve strong and sustainable
revenue and market share through expertise in organizational development, pull-through marketing, and performance
management. Possess sharp presentation, negotiation, and communication skills. Well regarded by peers and managers
for resourceful problem-solving and training abilities, team-building focus, and goal-surpassing results. Value offered:
       Exceptional and intuitive interpersonal skills; gifted, focused listener, highly attentive to consumer needs.
       Demonstrated strengths in championing products, researching competition, and selling the benefits.
       Keen ability to explain technical or complicated issues in a comprehensive, understandable manner.
       Dedicated to growing bottom-line revenues while ensuring the highest levels of service.
       Proficient in Microsoft Office—Word, Excel, Outlook, and PowerPoint; Microsoft Project.

                                       PROFESSIONAL HIGHLIGHTS 
                       Senior Sales Representative, ABC Products, Canton, OH; 20xx – 20xx
                       Building material distribution company with $35 million in annual sales.

Sold all product lines in the Canton, OH, region, despite a declining market and industry. Partnered with inside sales and
warehouse staff to develop effective marketing strategies that converted builders and dealers to company product lines.
Trained staff in gainful sales strategies. Organized promotional events for contractors.

Sales Excellence
    Increased south territory by 42% in 12 months.
    Expanded the new dealer base by 14%.
    Raised frequency of purchase orders by 62% throughout the territory.

Effective Performance Management
     Developed and implemented a delivery system, enabling customers to know when to expect shipments.
     Designed a training program for comprehensive instruction on product features.

                         Sales Representative, BCD Corporation, Canton, OH; 20xx – 20xx
             Largest international manufacturer of oriented strand board in the world; $588 million firm.

Served as the lead sales rep, covering an eight-state territory. Managed the distributor base for exterior decking products
and interior molding product lines. Advised managers of needed product improvements based on customer requests and
suggestions. Orchestrated and organized special programs and events for customers. Implemented successful training
programs for distributor representatives, providing effective strategies to promote product at the dealer level. Promoted
the product line at major home-building trade shows and events.

Sales Excellence
    Consistently ranked one of the top three sales reps in the country.
    Increased sales volume 120% over two years.
    Grew the dealer base by 200% over two years.
    Won an all-expense paid trip to the Bahamas for achieving one of the highest sales volume scores on a new
       product line (one of three in the nation).

Effective Performance Management
     Recognized for making Colorado one of the most knowledgeable dealer and distributor bases nationwide.
     Selected to participate in an elite senior member focus group that researched new product line options, marketing
       strategies, research, engineering and technical features, and performance.
     Directed and developed the territory into one of the most loyal dealer bases in the company.

                           Associate’s Degree, Marketing – XYZ College, Canton, OH; 20xx
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:

Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.

Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”

Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.

Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.

In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.

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